* Started in 2019 as an Art Director and Consultant, I grew the communication team that I now lead to develop and execute marketing communication strategies and projects in various industrial sectors;* Develop and execute value-driven campaigns that yielded growth in sales inquiries and an increase in organic traffic;* Ensured consistent implementation of brand guidelines across all communication channels to guarantee unified brand identity;* Project-managed research and reports to ensure an accurate data-driven decision-making process.

* Conduct in-depth research and analysis to identify emerging trends and best practices in strategic communications and sustainability, delivering actionable recommendations to clients;* Deliver strategic guidance and direction to clients regarding corporate communication strategies, providing valuable insights and recommendations contributing to the development of comprehensive communication plans;* Lead the creation and implementation of impactful visual storytelling strategies to effectively convey key messages and narratives, strengthening clients' corporate storytelling capabilities.

* Develop and implement comprehensive digital marketing strategies for both internal and external communication, contributing to the enhancement of corporate image and brand positioning;* Create engaging and compelling content across various platforms to increase brand visibility, engage the target audience, and drive user engagement and interaction;* Design and execute lead generation campaigns utilizing the inbound marketing methodology, leveraging the HubSpot platform to attract, nurture, and convert leads into customers effectively.

* Manage the corporate image for internal communication, implementing initiatives to strengthen employee engagement and promote a positive company culture;* Develop and execute internal communication campaigns, including newsletters, intranet content, and employee events, to foster effective communication and information sharing within the organization;* Lead special projects for collateral brands held by the Group, successfully developing and executing strategic communication plans to promote them.

I served as a Graphic Designer focusing on internal communication and special projects in partnership with leading Italian food&beverage brands.

I worked as a Graphic and Product Designer and gained valuable experience in the realization of innovative and visually appealing products.

Product Designer: here I worked closely with the design team to develop concepts, transforming design ideas into tangible products.