Roberta Perniciotti De Andrade

Roberta Perniciotti De Andrade Email and Phone Number

Head of Growth Marketing and Sales | Customer Experience | Product Strategy | CRM | Business and Solutions | Artificial Intelligence | Innovation | CAC® - Certified Agile Coach @ Ramos & Silva - Banking Correspondent for Financial Services
brazil
Roberta Perniciotti De Andrade's Location
São José do Rio Preto, São Paulo, Brazil, Brazil
Roberta Perniciotti De Andrade's Contact Details

Roberta Perniciotti De Andrade work email

Roberta Perniciotti De Andrade personal email

About Roberta Perniciotti De Andrade

With a career focused on leading and developing diverse teams, I currently oversee strategic planning for customer experience, digital channels, data engineering, CRM, customer success, and Contact Center operations. My expertise lies in implementing innovative solutions that drive growth in B2B2C and B2B2B environments, always with a customer-centric approach. In the intersection of marketing, sales, and technology, I've spearheaded digital transformation initiatives, implemented nationwide systems and processes, optimizing revenue and fostering strong partnerships. Guided by a passion for learning and a commitment to simple and scalable solutions, I strive to make a positive impact on society while embracing diversity. Native Portuguese, very good command of English (C1 Level).

Roberta Perniciotti De Andrade's Current Company Details
Ramos & Silva - Banking Correspondent for Financial Services

Ramos & Silva - Banking Correspondent For Financial Services

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Head of Growth Marketing and Sales | Customer Experience | Product Strategy | CRM | Business and Solutions | Artificial Intelligence | Innovation | CAC® - Certified Agile Coach
brazil
Website:
ramosilva.com.br
Employees:
1209
Roberta Perniciotti De Andrade Work Experience Details
  • Ramos & Silva - Banking Correspondent For Financial Services
    Head Of Products, Crm And Innovation
    Ramos & Silva - Banking Correspondent For Financial Services Oct 2023 - Present
    São José Do Rio Preto, São Paulo, Brasil
    · Leader of Strategic Planning for Products, CRM, Digital Channels, Data Engineering and RPA, and Contact Center - customer service, customer success and sales operations (B2B2C, B2B2B).
  • Ramos & Silva - Banking Correspondent For Financial Services
    Senior Commercial Intelligence Manager
    Ramos & Silva - Banking Correspondent For Financial Services May 2020 - Sep 2023
    São José Do Rio Preto, São Paulo, Brasil
    · Market intelligence, competition monitoring, and trend analysis based on extensive data.· Led sales enablement, developed playbooks, sales performance metrics, and KPIs.· Key role in connecting marketing, sales, customer success, and technology areas.
  • Ramos & Silva - Banking Correspondent For Financial Services
    It Project Manager
    Ramos & Silva - Banking Correspondent For Financial Services May 2019 - Apr 2020
    São José Do Rio Preto, São Paulo, Brasil
    · Project management for deployment of ERP, CRM, and other systems.· Leading initiatives to implement innovative technologies to streamline operations, sales, and boost productivity.
  • Alfacon
    Head Of Business Strategy And Sales
    Alfacon Oct 2018 - Apr 2019
    São Paulo, São Paulo, Brasil
    · Developed new business ventures of digital products (startups).· Supported the structuring and improvement of sales processes: customer success, strategies, built and developed the commercial team and leadership.· Assisted in negotiating inbound and outbound marketing media, both offline and digital.· Prospected partnerships and new business opportunities.· Managed press relations, defined agenda strategies to enhance brand reputation.· Represented the institution at GPTW… Show more · Developed new business ventures of digital products (startups).· Supported the structuring and improvement of sales processes: customer success, strategies, built and developed the commercial team and leadership.· Assisted in negotiating inbound and outbound marketing media, both offline and digital.· Prospected partnerships and new business opportunities.· Managed press relations, defined agenda strategies to enhance brand reputation.· Represented the institution at GPTW events in São Paulo, SP. Show less
  • G-Shock (Nltime Group E Casio)
    Head Of Expansion, Operations And Sales
    G-Shock (Nltime Group E Casio) Aug 2016 - Oct 2018
    São Paulo, São Paulo, Brasil
    · Led the successful launch of official stores in Brazil (Shoppings Malls in Sao Paulo, SP, Brazil).· Provided support for e-commerce initiatives from inception to execution.· Guided the seamless integration of commercial and operational functions within the stores, prioritizing customer-centricity and operational efficiency.· Managed the implementation of CRM systems, inventory management solutions, and digital customer service enhancements, streamlining operations and enhancing… Show more · Led the successful launch of official stores in Brazil (Shoppings Malls in Sao Paulo, SP, Brazil).· Provided support for e-commerce initiatives from inception to execution.· Guided the seamless integration of commercial and operational functions within the stores, prioritizing customer-centricity and operational efficiency.· Managed the implementation of CRM systems, inventory management solutions, and digital customer service enhancements, streamlining operations and enhancing the overall customer experience. Show less
  • Redzero - School Of Games And Digital Entertainment
    General Manager
    Redzero - School Of Games And Digital Entertainment Jan 2014 - Jun 2016
    São Paulo, São Paulo, Brasil
    ● Directed operational and commercial functions, as well as the recruitment and training of the campus team in São Paulo - SP.● Developed impactful commercial strategies to attract, enroll and support students, prioritizing their educational experience.● Nurtured strategic partnerships to enhance brand visibility and unit promotion, fostering a sense of belonging.● Served as a point of contact for students, parents, educators, coordinators, and partners, ensuring personalized… Show more ● Directed operational and commercial functions, as well as the recruitment and training of the campus team in São Paulo - SP.● Developed impactful commercial strategies to attract, enroll and support students, prioritizing their educational experience.● Nurtured strategic partnerships to enhance brand visibility and unit promotion, fostering a sense of belonging.● Served as a point of contact for students, parents, educators, coordinators, and partners, ensuring personalized support. Show less
  • Abril Educação - Educational Systems And Publishing Company
    Senior Commercial Coordinator
    Abril Educação - Educational Systems And Publishing Company Jan 2013 - Jan 2014
    São Paulo, São Paulo, Brasil
    · Coordination of the inside sales and customer success team: overseeing inbound and outbound sales call center operations and customer service care.· Management of the digital product sales platform (B2C and B2B).· Acquisition and nurturing strategic partnerships for brand promotion, positioning, and sales.· Supervision of digital marketing agencies and press relations.· Development and presentation of projects and outcomes to shareholders, board members, and executive… Show more · Coordination of the inside sales and customer success team: overseeing inbound and outbound sales call center operations and customer service care.· Management of the digital product sales platform (B2C and B2B).· Acquisition and nurturing strategic partnerships for brand promotion, positioning, and sales.· Supervision of digital marketing agencies and press relations.· Development and presentation of projects and outcomes to shareholders, board members, and executive leadership. Show less
  • Escola Paulista De Direito (Renowned Institution Of Education In Law)
    Head Of Business And Operations
    Escola Paulista De Direito (Renowned Institution Of Education In Law) Aug 2008 - Jun 2012
    São Paulo, São Paulo, Brasil
    · Head of Customer Service, Marketing, Sales, Product, and IT departments.· Directing strategic planning for new business ventures and expansion, designing organizational models, processes, data analysis, and defining key performance indicators.· Implementing strategies for student acquisition, retention, and loyalty.
  • Escola Paulista De Direito
    Academic Manager
    Escola Paulista De Direito Jan 2006 - Jul 2008
    São Paulo E Região, Brasil
    · Management of academic activities for 30 coordinators and over 800 faculty members.· Nurturing partnerships with B2C and B2B associates, promoting the institution's brand at professional expos.· Responsible for continuous improvement of course programs and student services based on satisfaction surveys and market best practices.

Roberta Perniciotti De Andrade Skills

Marketing Management E Commerce Powerpoint Planejamento De Projetos Planejamento De Mercado Marketing Comercial Operating Systems Microsoft Powerpoint English Negotiation Team Leadership Google Adwords Strategic Planning Atendimento Ao Cliente Business Planning Microsoft Office Microsoft Word Trabalho Em Equipe Microsoft Excel Marketing Marketing Digital Business Intelligence Portuguese Planejamento Empresarial Corporate Governance Business Strategy Sistemas Operacionais Commercial Management Marketing De Relacionamentos Marketing Strategy Crm

Roberta Perniciotti De Andrade Education Details

Frequently Asked Questions about Roberta Perniciotti De Andrade

What company does Roberta Perniciotti De Andrade work for?

Roberta Perniciotti De Andrade works for Ramos & Silva - Banking Correspondent For Financial Services

What is Roberta Perniciotti De Andrade's role at the current company?

Roberta Perniciotti De Andrade's current role is Head of Growth Marketing and Sales | Customer Experience | Product Strategy | CRM | Business and Solutions | Artificial Intelligence | Innovation | CAC® - Certified Agile Coach.

What is Roberta Perniciotti De Andrade's email address?

Roberta Perniciotti De Andrade's email address is cu****@****.com.br

What schools did Roberta Perniciotti De Andrade attend?

Roberta Perniciotti De Andrade attended Fundação Getulio Vargas / Fgv, Ibf, Ibf, Pucrs - Pontifícia Universidade Católica Do Rio Grande Do Sul, University Of Michigan.

What skills is Roberta Perniciotti De Andrade known for?

Roberta Perniciotti De Andrade has skills like Marketing Management, E Commerce, Powerpoint, Planejamento De Projetos, Planejamento De Mercado, Marketing Comercial, Operating Systems, Microsoft Powerpoint, English, Negotiation, Team Leadership, Google Adwords.

Who are Roberta Perniciotti De Andrade's colleagues?

Roberta Perniciotti De Andrade's colleagues are Karollyne Pimenta Gonçalves, Thais Stéffani, Tatiana Loureiro, Kesia Aranha, Naiara Pabline Dos Santos Ferreira Almiron, Vilmar Desiderio, Milena Gonçalves.

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