Roberta Ponce De Leon Email & Phone Number

London, GB

Oversee the entire design process, from discovery and ideation to launch, designing B2C and B2B products, particularly in mar-tech and manufacturing management for both Android and iOS.Working closely with cross-functional teams to deliver a consistent, user experience,ui design, and establishing design processes.

Designed high-quality visual assets for an extensive online library, supporting users across creative and professional industries. Key responsibilities included crafting impactful key visuals, designing website templates, and producing a wide range of custom illustrations to enrich the library's offerings.

Collaborated within a cross-functional team, working with clients such as HSBC, DirecTV, and Chivas Regal. Responsible for creating BTL and ATL visual assets, illustrations, and digital media implementations.

Designed a range of B2C and B2B solutions, with a focus on e-commerce platforms, apps, and web applications.Supported developers in creating design systems and variants for deliverables and collaborated with the marketing team to produce visual assets for advertising campaigns.

Ma User Experience Design, Industrial And Product Design, Awarded Degree With Distinction

Hands-on Master training focused on user psychology, UX project management, metrics analysis, and user testing.

Ui Course, Ui Design

UI Design, Design Systems, UI Patterns.

Licenciatura, Graphic Design

Four-year BA degree in graphic design with a strong focus on design principles, industry softwares, and project management work.

Grado En Creación Y Diseño

Spent a year abroad at the Universidad del País Vasco, completing courses in Color Theory, Editorial Illustration, and Editorial Design.

Comunicación Visual, Graphic Design

Education record