Roberta Soru

Roberta Soru Email and Phone Number

Freelance and Consulente | Art Director and UX Strategist @ Fotographicart
Rome, IT
Roberta Soru's Location
Rome, Latium, Italy, Italy
About Roberta Soru

As a child, I dreamed of becoming a judge, but my curiosity led me to discover the world of design, a field that has captivated me ever since.I’m an Art Director with over 10 years of international experience in design and communication. I've had the opportunity to work in various cities: as a web/graphic designer in Moscow, a creative director in New York, and a UI/UX designer in Lugano. With a deep understanding of the US and East Asian markets, I’m fluent in English and have basic knowledge of Korean.My specialization is in branding: I've helped create visual identities for companies that now see their brands thrive in the market. Notable projects include collaborations with Carpisa, Milly Carlucci, Regione Toscana, Triumph Group International, Kiran Nadar Museum of Art and Ripar Cosmetics.While the recognition I’ve received is something I'm proud of, the real reward for me is seeing a brand I helped shape grow and establish itself—especially in competitive markets. That’s what continues to motivate me and drive me to explore new challenges in design and communication.

Roberta Soru's Current Company Details
Fotographicart

Fotographicart

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Freelance and Consulente | Art Director and UX Strategist
Rome, IT
Website:
fotographicart.it
Employees:
2
Roberta Soru Work Experience Details
  • Fotographicart
    Freelance And Consulente | Art Director And Ux Strategist
    Fotographicart
    Rome, It
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  • Fotographicart
    Freelancer & Consultant | Creative Director & Art Director
    Fotographicart Feb 2013 - Present
    Rome, Italy
    I work as a freelancer and consultant, collaborating with Italian and international companies, particularly in the USA and Asia. As a Creative Director and Art Director, I oversee the creative direction of complex projects, offering tailored solutions from brand conception to visual design. Additionally, I design websites and e-commerce platforms, and develop marketing, social, and cross-platform strategies to enhance brand visibility and engagement. My experience allows me to combine creativity, strategy, and innovation to create distinctive, high-impact experiences.
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  • Visioni - Immersive Emotions
    Digital Manager
    Visioni - Immersive Emotions Feb 2024 - Aug 2024
    Rome, Italy
    As a consultant in digital design and marketing at Visioni, I was responsible for promoting the company's global immersive exhibitions. I developed and coordinated digital communication strategies to enhance the online presence of the exhibitions, creating engaging content for social media and actively interacting with the international community. I also supervised the development and optimization of the website to ensure it reflected the innovation and immersive experience of our installations.Among the most notable projects I contributed to were my consulting role during the Venice Art Biennale, in collaboration with the Kiran Nadar Museum of Art in New Delhi, and the promotion of a permanent immersive installation at the National Cowboy & Western Heritage Museum in Oklahoma City. These projects allowed me to combine art, technology, and marketing while collaborating on a global scale to create engaging and innovative experiences.
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  • Ctrl+F / Web Agency
    Founder & Creative Director
    Ctrl+F / Web Agency Apr 2016 - Feb 2024
    Roma, Lazio, Italia
    In 2016, I co-founded ctrl+f with a talented copywriter, creating a creative collective that combines different skills to deliver innovative and custom projects. Since then, I’ve been overseeing the creative direction of all our work, leading the team in developing visual and communication experiences that tell authentic and memorable stories. Every project is an opportunity to push the boundaries of creativity and bring fresh, original ideas to life.
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  • Ripar Cosmetics
    Creative Art Director
    Ripar Cosmetics Aug 2016 - Aug 2019
    Rome Area, Italy
    At Ripar Cosmetici, I held the position of Creative Director, initially taking care of the brand's graphic restyling and later the design of all new Ripar product packaging. I also designed trade fair stands in line with the brand, social media campaigns, and various advertising and graphic materials.
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  • You & Web
    Senior Web Designer
    You & Web Jul 2015 - 2016
    Rome
    At You&Web, I held the role of Senior Web Designer and Graphic Designer, focusing mainly on website development, graphic interfaces for apps, logo design, and social media visuals. In each project, my goal has always been to blend creativity with usability, providing visual solutions that meet client needs while staying in tune with the latest digital market trends.
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  • Madeincongress
    Web Designer
    Madeincongress Mar 2014 - Nov 2014
    Roma
    At Madeincongress, I worked as a Graphic and Web Designer, focusing on development and graphic/web design for a variety of projects. Among the most significant were the official tourism website for the Regione Toscana and the digital platform for Triumph Group International, which allowed me to merge creativity and functionality to deliver effective and innovative solutions.
  • Overground Studio
    Graphic And Web Designer
    Overground Studio Aug 2012 - Feb 2013
    Roma, Italy - Moscow, Russia
    At Overground Studio, I held the role of Graphic and Web Designer, contributing to high-profile projects in Moscow. Among the most notable were the visual communication for the bubbly Gazirovka N.1 and the website design and illustrations for the prestigious Asian restaurant Lodka, a hotspot for Moscow's jet set and VIPs. These experiences immersed me in unique markets and cultures, enhancing my understanding of Russian and Asian marketing dynamics.
  • Gestalt Eventi
    Web Designer / Web Editor
    Gestalt Eventi Nov 2011 - Feb 2012
    Rome, Italy
    At Gestalt Eventi, I worked in graphic and web design, focusing on graphic development and website creation to support event communication. I had the opportunity to contribute to projects that brought various elements together into a cohesive whole, always striving to meet client needs with care and professionalism. It was a valuable experience that allowed me to refine my skills and work on engaging projects.
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  • Pocomalo
    Web Designer
    Pocomalo May 2011 - Nov 2011
    Rome, Italy
    I started my journey at Pocomalo as a web designer intern, while simultaneously attending a professional course. During the internship, I had the opportunity to work on various web projects, gaining hands-on experience in designing and developing websites and interfaces. In this role, I contributed to the creation of innovative web solutions, improving user experience and collaborating closely with the team to deliver visually appealing and functional projects.Questa versione elimina il riferimento alla promozione, mantenendo un focus sullo stage e il contributo nel team.
  • Esseblu - Susanna Vallebona
    Graphic Design Intern
    Esseblu - Susanna Vallebona Jan 2010 - Feb 2010
    Milan, Italy
    I had the opportunity to begin my professional journey as a graphic design intern at Esseblu studio in Milan, founded by Susanna Vallebona, one of the most respected figures in the design and visual communication field in Italy. During my internship, I was able to learn and collaborate with a highly skilled team, working on valuable projects for both Italian and international clients. I contributed to the creation of brand identities, communication campaigns, and editorial work, gaining fundamental skills in graphic design and visual brand management. This internship was an important step in my professional and personal growth, particularly due to the chance to learn from one of the leading creative minds in the industry.

Roberta Soru Education Details

Frequently Asked Questions about Roberta Soru

What company does Roberta Soru work for?

Roberta Soru works for Fotographicart

What is Roberta Soru's role at the current company?

Roberta Soru's current role is Freelance and Consulente | Art Director and UX Strategist.

What schools did Roberta Soru attend?

Roberta Soru attended Istituto Europeo Di Design, Aant - Accademia Delle Arti E Nuove Tecnologie.

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