Roberta Varoli Email & Phone Number

São Paulo, Sp, Br

Nova York, Estados Unidos

Operations Executive & People OperationJan 2023 - Present · 1 yr 10 mos | New York, United StatesOperations ExecutiveProvide high-level executive support, including managing the CEO’s calendar, coordinating meetings, and maintaining consistent communication with internal and external stakeholdersOrganize travel and event planning for C-suite executives and manage Board Meeting logistics, including scheduling, materials, and cateringDrive people operations initiatives, including employer branding and applying for marketing/HR awardsLead technical operations by auditing systems for efficiency, creating system use guidelines, and managing team member surveysOversee the rollout of centralized learning initiatives through SharePoint, collaborating across departments to enhance onboarding, learning, and development programsLead cross-functional operational projects, from timeline creation to ensuring on-time project deliveryPeople Operations (Jan 2023 – Present)Employer Branding: Manage employer branding initiatives, including Glassdoor presence, and lead the submission process for marketing and HR-related awards to enhance organizational visibility.Technical Operations: Conduct system audits to identify efficiencies, develop communications related to system usage, and support survey administration for improved operational effectiveness.Centralized Learning: Spearheaded the implementation of SharePoint, collaborating with cross-functional teams to document and streamline onboarding processes and Learning & Development communications.Ad Hoc Projects: Lead and manage operational projects, coordinating cross-departmental teams, establishing project timelines, conducting status meetings, and ensuring successful, on-time delivery of initiatives.

New York, United States

Managed all sponsored events in the US and Europe focused on lead generation, serving as the key contact for event organizers and service providersLed internal company events, overseeing team management, task prioritization, and logistical coordinationDirected social media campaigns to enhance brand visibility and engagement, monitoring lead generation and managing the sales funnel in collaboration with the sales teamSupervised and optimized campaigns across Google, Facebook, and LinkedIn, enhancing reach and impactManaged external vendors for video production, animation, and content writing, ensuring timely and high-quality deliveryControlled departmental budget tracking and provided detailed financial reporting

New York, New York, United States

Conducted comprehensive PPC account analysis to recommend strategic improvements across DSP, Google, and FacebookDeveloped tailored product offerings and investment recommendations for optimal channel performanceSecured client buy-in for strategies and collaborated to align with business objectivesCoordinated campaign implementation with channel strategy teams to ensure seamless executionDelivered weekly account monitoring, generated performance reports, and conducted quarterly strategic reviews to optimize outcomes

São Paulo E Região, Brasil

Commercial Representation for Marketing, Communication, and Technology SolutionsSpearheaded the creation and development of the business model, driving market entry and positioning strategiesDirected the consultancy division, specializing in vendor selection and management, ensuring marketing, communication, and technology services aligned with business objectivesAdvised companies on optimizing supplier engagement and developing comprehensive marketing and communication strategies to enhance operational efficiency

São Paulo E Região, Brasil

Led strategic sales planning, setting commercial goals, and driving revenue growth through targeted marketing effortsIdentified market trends and aligned product offerings with evolving customer needs, enhancing competitive positioningOversaw new client acquisition, managing the entire sales cycle, and collaborating with cross-functional teams to ensure timely and successful project delivery

Product ManagerLaunched and managed the Value-Added Services (VAS) division, directly responsible for driving non-advertising revenue streams through the launch of 12 innovative digital productsManaged the end-to-end process from business model development and contract negotiations to e-commerce management, system integration, and marketing communications strategyDrove monetization initiatives through targeted campaigns, trade marketing, and cross-channel promotionNew Media ManagerLed mobile and digital innovation efforts for R7 and Rede Record, focusing on the development of mobile apps and Smart TV platformsEstablished strategic partnerships and led negotiations to expand brand visibility through cutting-edge digital solutionsManaged external vendors and development teams to ensure seamless integration of mobile technologies and app functionalities into the broader digital ecosystem

São Paulo E Região, Brasil

Built and managed the commercial department from the ground up, establishing processes for selling digital media and negotiating large-scale online marketing projects with top-tier agencies and clientsDeveloped and executed comprehensive sales strategies to maximize digital advertising revenue and elevate the brand's presence in the digital media landscapeCultivated strong client relationships, delivering tailored digital marketing solutions to meet specific client objectives