Marketing Senior Specialist
CurrentMajor Responsibilities Jisahwa Project (Marketing service)• Jisahwa Project is a paid service supporting Small-sized companies’ exports utilizing KOTRA overseas network as their ‘Branch’. • Promoted Jisahwa service and attracted newly exporting companies to join. • Provided marketing activities; Market research, Buyers search, Translation of products promotion materials, Sample sales (Consumer goods), Export contracts, Exhibitions participation, Logistics advice, Business trip support, Brand promotion, Licensing & IP registration support. • Organized Trade delegation, B2B meeting, Exhibitions. • Created market trends report, internal performance results. Promoting import from South Korean manufacturers- Establishing new P.R. strategies, seeking co-marketing opportunities, between Italian and Korean companies- Italian and Korean Institutions relationships- Marketing research Korean exporting companies- Marketing research by sector and commodities- Organizing and Promoting Trade events with Kotra HO or other Korean Organization- Organizing Italian business delegation to Korea - Organizing Korean business delegation to Italy: B2B meeting, fairs, seminars and workshop
