Roberta Wagner Email and Phone Number

Business plan creation to enable the project and define the product, value proposition and target audience; Product research and development to meet the needs of our target consumer; Creation and launch of the brand in Brazil; Positioning in social networks. Integrate sales platforms (Vtex, Dooca, Tray) to ERP systems (Bling), storage fulfillment, marketplaces (Inventa, Mercado Livre, Amazon, Shopee) and logistics (Frenet, Total Express, JadLog), automating all processes; Elaborate commercial strategies for B2B and B2C prospecting.

Coordinate the commercialization of Brazilian footwear in Chile; Prepare annual sales plan; Define stock policies; Define purchasing budget; KPI AnalysisManage import processes; Prepare annual marketing plan (including digital marketing); Implement and manage online sales channels, among them: E-commerce: Shopify, Vtex; Marketplaces: Dafiti, Mercado Livre, Falabella, Paris-Cencosud, Ripley, Linio;Manage Social Networks: Instagram, Facebook, Twitter, WhatsappERP system implementation; Create internal processes and improve existing processes for stores and office; Control the correct application of internal processes; Interview and select employees; Lead sales teams; After-sales management; Propose actions to reduce costs in all stages and processes.

Manage portfolio of customers, from different parts of the world, interested in raw materials for footwear production; Price negotiation.