The Cardiff 101 Main Street's mission is to enhance the well­-being of our community and sustain Cardiff-­by-­the­ Sea as a desirable place to live, work, shop and play. Cardiff 101 works with local residents, businesses and government to promote Cardiff's economic vitality, historic preservation, beautification and safety.

Manage professional athletes in all aspect of their careers: Career Path Facilitation, Image Consulting, Brand Developement and Strategic Planning, Sponsor Relations, Public Relations, Marketing, Contract Negotiation, Media Relation, Event Conceptualization.

Policy AdvisorCoastal IssuesEnvironmental IssuesDepartment of Environmental Health Solid Waste/RecyclingSanitation DistrictCommunity Enhancement GrantsNeighborhood Reinvestment ProgramLGBT LiaisonArts and CultureGraphic DesignWebsite DevelopmentPhotographySpecial ProjectsSocial MediaCommunity OutreachCommunity Representative: Encinitas, Cardiff, Leucadia, Olivenhain

Develop and implement communications strategies that will advance our reach and goals• Evaluate and establish communications processes, databases, and calendars, where needed• Develop marketing campaign to build awareness of SCEI and solicit donors• Lead publication of our website, newsletter, blog, and social media• Develop promotional materials as needed, including event announcements, flyers, and advertisements• Promote scheduled events, workshops, and presentations• Identify and implement new promotional ideas, such as branded shirts and donationenvelopes• Initiate new fundraising programs, such as membershipSupport• Proofread and edit outgoing documents, such as proposals and grants• Foster relationships with leaders and communities throughout the San Diego region• Support fundraising and business development• Identify opportunities in the community to meet contract requirements

- Coordinated with talent to achieve video objectives, film schedules, and release dates- Developed marketing plan, objectives and video sponsorship proposals - Secured financial sponsorship from endemic brands and a partnership with YouTube receiving a dedicated channel to promote video (Vol. 1)- Created partnership with Snowboarder Magazine for exclusive online and print coverage - Hired and managed all employees for project - Supervised all music related aspects of video, including joint promotion of JP Walker Full Video release with the exclusive release of recording artist, Prodigy’s new album- Promoted project through a dedicated website, twitter, facebook, and instagram account

- Collaborated on event objectives, goals, media coverage, schedule, and location - Created marketing strategy, sponsorship proposals, and secured event promotion within endemic media - Negotiated sponsorship from Bear Mountain, Nixon, and Sony for complete financial support in addition to product sponsorship- Formed partnership with Snowboarder Magazine for exclusive online and print coverage, as well as garnered international coverage in both print and online - Coordinated all social media promotion: pre-event, during event, and post event, in addition to consumer contests and promotions to engage fans

- Directed publication of 4 annual issues: content to creative- Public relations, advertising and website promotion- Authored Editors Note, articles, and features

Competted in pipe, slope, rail, filmed for videos, photos for magazine editorial, interviews, and ads