I work as a digital marketing freelancer for small companies and local businesses.I plan and implement digital strategies in order to improve their online presence; the final aim is to acquire new loyal and satisfied customers and engage them through CRM strategies.My strategies include: web design and development, SEO/SEM, Web/Mobile adv, Branding, Social Media strategy, CRM.

Responsible for developing customer acquisition strategies for LISTEN in EMEA.Media planning (PPC, CPI, CPA, SEM, social media, video advertising).Budget allocation and selection of the best media partners.Business development and negotiation of terms.Copy-writing and creative concept.Customer retention strategy: tailored PN and SMS campaigns.Key metrics analysis (CPA, ROI, LTV,Churn).

Responsible for developing strategies that increase awareness and drive adoption for RealNetworks mobile offering in the UK market by using proven mobile marketing practices.

I Work to find the best mobile and web advertising networks to promote our D2C mobile entertainment services and invest in countries operated (Italy, France, Spain, Mexico, Brazil, India, Germany, Turkey, Colombia, Peru, Ecuador).My role includes the following tasks:- Negotiation with new partners and launch of new campaigns- Relationship management with partners on a daily basis- Problem solving: identify and solve a plethora of different issues (technology, finance, marketing, relationship)- Creating, managing and optimizing all mobile and web campaigns for all countries where operation is active, with a special focus on Colombia, Peru and Ecuador, taking into account KPIs, budgets and CPA targets.- Monitoring markets and key players - Create an initial advertising plan for new country launches.- Managing server to server integrations with partners, identifying and solving possible issues- Monitoring results per country, channel and campaign/ad on a daily basis- Weekly and monthly KPI analysis with a focus on campaign effectiveness.- Identifying marketing solutions to improve KPIs- Supporting marketing activities

I work at AAAMusic to follow my passion for music, to find new groups and talents, to be updated about music industry. My main duties are:- Writing reviews for album or live events- Interviews arrangement- News and content publishing- Relationship management with Online PR companies, Labels and Agents- Online scouting to find new interesting artists.

- Operative content management for D2C markets for Italy, France, Spain, Colombia, Mexico and Ecuador- Planning new content uploadings- Managing content deliveries from providers- Relationship management with marketing team to share information and suggest the most appealing content to be sold on mobile and web sites.- Cool hunting, ie looking for new trends inside both the music industry and the show business to pick out potentially popular content- Mobile sites creation and management- Advertising banner creation- Scouting of new music & personalization content providers- Negotiation with new providers- Relationship management with content providers- Collaboration with product team to create new services- Content editing (image and video editing)- CMS best practice implementation and training to subsidiaries- Staff management, ensuring the team meets deadlines.- Reporting and statistics

- Writing reviews for movies- Support in choosing Editorial guidelines- Support in choosing economic and marketing strategies- Relationship management with PR companies (Warner Bros, Universal)

Online radio news managementBlog managementNews writerSpeaker Interviews arrangement

Interviews arrangementDirector assistantRelationship management with PR and artistsMusic database management