Roberta Carraro Email & Phone Number

United States

San Francisco, CA, US

Sailplane is a venture-backed research company started by Google Brain and Cloud veterans. Our main line of research is Hierarchical Planning: building agents capable of executing actions in real production environments with high rates of success and reliability.

I partner with high-growth startups to shape their design strategy, bringing executive-level expertise to scale their teams and products with clarity and impact.Companies Advised:* Goldfish (November 2022 - Present)* Kaleidos (June 2023 - November 2023)* Amplitude (August 2022 - April 2023)* Chainlink Labs (July 2020 - June 2022)Key Contributions:* Design.

San Francisco, CA, US

Decentralized, US

San Francisco, California, US

Leading all things Design at HashiCorp: Brand. Creative. Product Design. Platform Design. Experience Architecture. User Research. DesignOps.

San Francisco, California, US

Experience architect & design strategist for Developer Experiences at Salesforce, centered on Heroku. Minimalist, modular, pragmatic, grounded in experience. Repeat.

San Francisco, California, US

• Experience architecture owner for Developer Experiences at Salesforce, including:
• Heroku Platform
• Heroku Enterprise
• Heroku Data
• Heroku Ecosystem
• Salesforce DX

San Francisco, California, US

• Product experience owner for Heroku & Salesforce Platform Services, including:
• Heroku Platform
• Heroku Enterprise
• Heroku Data
• Heroku Ecosystem
• Salesforce DX

San Francisco, California, US

• Manage multiple projects and allocate product and marketing design resources accordingly, ensuring deadlines are met and setting up team members for success by setting clear and measurable goals
• Guide the team to develop best practices and design tools for ensuring a high bar of quality
• Collaborate cross-functionally with engineering, product management, and product marketing teams to ensure a smooth product development process and consistent visual language
• Execute in a fast-paced and highly fluid environment
• Collaborate with teams in other Salesforce offices
• Collaborate and manage vendor relationships and project load

San Francisco, California, US

• Scope of responsibilities as a Senior UX Designer at Heroku were increased to reflect broader range of responsibilities including:
• Support for multiple teams
• Increased involvement in shaping product direction
• Management of projects and deliverables at a larger scale
• Ownership of Enterprise product design
• Management and leadership functions (meeting facilitation, cross-cloud representation & communication, team motivation, etc.)

San Francisco, California, US

• Wireframe screens and storyboard workflows via whiteboard or sketch apps
• Shape conceptual ideas into finished products in collaboration with the team
• Design graphically appealing and intuitive interfaces (dashboards, management interfaces, etc.) from concept to production
• Validate design hypotheses with customers via ethnographic studies, customer interviews, usability tests, and beta programs
• Work closely with other designers, product managers, and engineers to oversee and manage the user experience of a product from beginning to end

• Represented the UX, translated customer requirements into defined specifications and inspired the Engineering team to develop the right product
• Owned the design of the most impactful UI-related features and participate in the product definition process with the Product Manager, Engineering Manager and User Research
• Significantly influenced product strategy and direction
• Worked with User Research and Product Management to translate business and marketing goals into the best software solutions for Apigee
• Developed and maintained design mockups, usage scenarios, prototypes, specifications, navigation maps and other design documents
• Worked with feature development teams to make sure that the workflow reflects the customer's needs and ensure consistency among features

San Francisco, CA, US

• Led visual design throughout the entire product lifecycle, from initial explorations such as workflows and wireframes through final design deliverables such as screen layouts, user interface elements, and prototypes
• Delivered web page mock ups and prototypes using tools such as Photoshop, Illustrator, OmniGraffle Pro, Cacoo and other graphics tools
• Contributed towards web application frameworks and navigation schemes
• Evangelized user experience design methodology
• Planned and executed A/B & user experience testing
• Shared expertise in web analytics tools and technologies

Seattle, WA, US

• Responsible for all interaction/user-experience, and visual design of Expedia.ca, Hotels.ca
• Designed, maintained and ensured brand fidelity via style guides for Expedia.ca, Hotels.ca
• Conceptualized, created wireframes, and mocked-up landing pages, high level promos, e-newsletters, IAB and custom ad units, and modules
• Led in-house creative sessions with Production team
• Art-directed juniors and contract designers
• Coordinated with creative agencies

• Designed retail advertising for the agency’s largest account, the Hudson Bay Company
• Managed high-volume workloads in an incredibly deadline-driven environment
• Hands-on involvement in all phases of the project (client, concept, design, pre press, and press check)
• Participated in client review meetings
• Mentored junior designers

Toronto, Ontario, CA

• Created information graphics in the fast-paced life cycle of a daily national newspaper
• Contributed research and illustration for National Post Arts & Life Avenue pages
• Color corrected, cropped images for use in various sections of the paper
• Collaborated with Graphics team and other departments to meet local and national deadlines on a daily basis
• Archived designs in media library

• Led in-house design department
• Designed, developed simex-iwerks.com
• Created print collateral, brochures, tradeshow displays, and promotional items
• Art-directed external design resources
• Calculated and maintained budget, established and enforced project timelines, communicated with vendors
• Created and maintained created asset library

• Designed point-of-purchase advertising and plan-o-grams for Dockers, Levi’s, and Restoration Hardware
• Handled all aspects of production; scanning, level-correction, and re-touching of illustrations

• Designed corporate identity, typeface selection, and colors for Marty Gross Film Production, Inc.
• Created print collateral, brochures, and promotional items
• Designed VHS, DVD packaging and sell-sheets for Japanese art and culture videos

Certificate, Digital Publishing Design

Certificate, Internet Site Design

Fine Arts