Roberta Coluccio Email & Phone Number

Milan, It

Consulenza esterna presso svariate attività clienti con particolare focus nel Sales & Marketing. Ottimizzazione delle performance di business mediante analisi (quantitative e qualitative), comparazione dei dati, definizione degli obiettivi nei processi di sviluppo e trasformazione aziendale, dalla creazione di nuove strategie di segmentazione clienti, sino alle M&A.Sviluppo e gestione progetti speciali, coordinamento delle risorse umane e promozione della collaborazione tra i diversi reparti, collaborazione e gestione di team interfunzionali per garantire la realizzazione dei progetti.Monitoraggio delle performance dei venditori e raggiungimento degli obiettivi di vendita. Sviluppo e gestione partnership strategiche e rapporti commerciali con clienti chiave.Creazione e pianificazione campagne innovative di marketing e strategie connesse utili al raggiungimento degli obiettivi aziendali, posizionamento/lancio prodotti, identità e promozione del marchio, creazione messaggistica efficace, gestione budget e allocazione delle risorse per garantire il successo della campagna e il ROI.

Lugano, Canton Ticino, Svizzera

Optimization of business performance through analysis, planning of strategies and objectives definition in business development, innovation and transformation processes.• Developing technology planning, managing innovation projects, training people in innovation project management.• Lead R&D team to conduct insights as well as design outputs.• Establish relationships and interface with 3rd parties (e.g. start-ups, tech platforms including Facebook, Google, Twitter, Linkedin) tounderstand and vet new offerings in terms of how they may benefit.• Guide and execution products innovation and special initiatives into development.• Establish comprehensive assessment methodologies for evaluating and continually monitoring innovation program success criteria.• Foster an agile process to manage the day to day strategic and tactical efforts to drive innovation concepts and programs fromideation, testing and measurement thru to the business cases.• Adjust and communicate changes to work priorities to remain focused on objectives in rapidly changing circumstances.• Supply learnings and tools of new growth initiatives & innovation capabilities with partner and internal network to optimize bestpractices and share challenges.

Milano, Italia

OOH Special Media Dealer• ECOsmile: 2x2, 3x2, 6x3 backlit billboard/maxi screen on Full Electric truck (European Patent)• ECOback: portable advertising totem display 80x110 cm (walking backlit billboards)• ECObike: tricycles with backlit billboards/maxi screens 120x180 cmIn addition to the most important Advertising Media Agencies (CARAT, KINETIC, MEC, MEDIA ITALIA, MEDIACOM, MEDIAKEYS, MINDSHARE, OMD, STARCOM MEDIAVEST, ZENITH OPTIMEDIA...etc.), Ecomedia has over 100 Clients of national and international relevance, including:AMSA, BOSCH, CAFFAREL, CODERE, COMUNE DI MILANO, COOP, E-ON, ESSELUNGA, HIT CASINOS SLOVENIA, IP, PARMALAT, LOVABLE, MC DONALD’S, MEDIOLANUM BANCA, NESTLÈ, NISSAN, PENNY MARKET, PHARMAIDEA, PIXAR, RCS, REGIONE LOMBARDIA, ROCHE, SAMSUNG, SIEMENS, TETRA PAK, TOYOTA, UNIEURO, UNILEVER, WESTERN UNION...etc.)Management of the development for a company website / intranet, called GPS-Tracking. (C#, JS, SQL SERVER 2008, CSS, HTML, ASP.NET).This site allows to have online (through exclusive access) the traceability of the advertising media.In addition, a program was created for company management with a section reserved for vehicle management; being these technologically advanced have the possibility to send and receive all the info necessary (e.g. send videos, texts, images via the internet, send directly to the vehicle a new route on the navigator used by the driver).When the advertising service has ended, the driver transmits the "end of the service" by sms, the program, upon receipt of the message triggers the saving and processing of all information of the service performed: route, stops and duration, weather situation of every hour, number of people that approached the vehicle and duration (this is processed directly by the program using a facial recognition system through the library: Intel Perceptual Computing SDK).New technologies R&D.Most disparate and innovative events (e.g. SWISS Air - Milano Garibaldi 2012).

Lugano, Canton Ticino, Svizzera

First and important experience that gave me the opportunity to grow and develop innovative projects that allowed me to reach the top of the company in a few years.

Milano, Italia

Stage

Master In Marketing E Comunicazione Mimec

Scienze Della Comunicazione

Liceo Linguistico