As a freelancer, I have had the opportunity to collaborate with exceptional brands and agencies across various countries, offering my expertise in Social Media Management, Graphic Design, and Creative Direction. With a strong emphasis on delivering high-quality content and driving impactful social media strategies, I have worked with renowned companies such as AMBEV, BDO, Farfetch, W hotel, JMF, Casal Garcia, Grupo Atalho, Haall, and Valônia Véras. Additionally, I have built and managed my own Instagram profile, @pom.pillow, where I serve as a content creator with an engaged following of nearly 11k followers.- Engaged in freelance work, providing comprehensive Social Media Management services to agencies and clients in Brazil, Portugal, and multiple other countries.- Developed and executed social media strategies, including content planning, copywriting, image and video creation, graphic design, scheduling, and performance measurement, to optimize brand presence and engagement across various social media platforms.- Collaborated with agencies and clients on projects for renowned brands, delivering creative direction, impactful design assets, and compelling social media campaigns.- Established and cultivated my own Instagram profile, @pom.pillow, demonstrating expertise in content creation, curation, and community management to build an engaged and growing follower base.

As a Social Media Manager for Tech Startup, I am responsible for developing and executing strategic social media initiatives that align with our business goals and target audience. I create and curate high-quality content across various social media channels, including Instagram, TikTok, Twitter and LinkedIn. Additionally, I manage communities, analyze data to track key metrics, identify areas for improvement, and collaborate with external partners to execute impactful influencer campaigns. Staying at the forefront of industry trends, I actively share my knowledge with internal teams and implement new ideas and strategies to drive engagement and brand growth.- Develop and implement social media strategies that align with the overall business objectives, ensuring consistency and cohesiveness across all channels.- Create and curate compelling and engaging content for diverse social media platforms, capturing the attention of the target audience, increasing brand visibility, and driving user engagement.- Manage social media communities, fostering meaningful connections and interactions, and responding to inquiries, comments, and messages in a timely and professional manner.- Analyze social media data and metrics to evaluate the performance of campaigns, track key performance indicators, and identify areas for improvement and optimization.- Collaborate with external partners, including influencers and content creators, to develop and execute successful influencer marketing campaigns that enhance brand reach, drive user-generated content, and generate buzz.Stay informed about the latest trends, continuously exploring innovative strategies and sharing insights and knowledge with internal teams to ensure the company remains at the forefront of industry trends.- Implement new ideas and strategies to enhance social media presence, increase follower engagement, and drive measurable results, while adapting to the ever-changing social media landscape.

In my role as a Home Critic, Copywriter, and Quality Grader, I worked as a freelancer, primarily focused on evaluating and describing Portugal's most amazing holiday homes. I leveraged my expertise in creative writing, storytelling, and attention to detail to provide in-depth assessments of properties, recommend local restaurants and neighborhood attractions, and conduct engaging interviews with hosts.- Conducted comprehensive evaluations of holiday homes, meticulously describing their unique features, amenities, and design elements to capture the attention of potential guests and provide accurate expectations.- Assessed the quality and standards of the properties, ensuring they met or exceeded expectations in terms of cleanliness, comfort, and overall guest experience.- Crafted compelling and persuasive copy for property listings, highlighting key selling points and showcasing the unique attributes that set each home apart from others in the market.- Provided personalized recommendations for local restaurants and attractions, sharing insider insights to help guests make the most of their stay and explore the surrounding neighborhood.- Employed creative writing techniques to engage readers and create captivating narratives that painted a vivid picture of the holiday homes, enticing potential guests to choose these properties for their vacation.- Conducted interviews with hosts, gathering valuable insights and personal stories to add depth and authenticity to the property listings, fostering a sense of connection and trust between hosts and potential guests.

As the Product Designer & Founder of a successful home decor brand and e-commerce venture, I utilized my business acumen and marketing skills to curate and design a range of home decor products. In addition to overseeing the product development process, I managed the e-commerce operations, conducted sales analysis, and played a key role in driving the brand's online presence and marketing efforts.- Served as the buyer and designer, carefully selecting and curating a collection of home decor products that aligned with the brand's vision and met the preferences of the target audience.- Managed the end-to-end e-commerce operations, including website management, inventory control, order fulfillment, and customer service, ensuring a seamless and satisfying customer experience.- Conducted sales analysis to identify trends, evaluate product performance, and make data-driven decisions to optimize revenue and profitability.- Developed and executed content strategies for social media platforms and email marketing, creating engaging and visually appealing content to enhance brand awareness, drive customer engagement, and increase sales.- Provided creative direction for photoshoots, ensuring the visual representation of the brand was consistent, cohesive, and aligned with its aesthetic and values.- Orchestrated brand campaigns, conceptualizing and implementing marketing initiatives to amplify brand reach, attract new customers, and foster brand loyalty.- Leveraged market research and customer insights to identify emerging trends, anticipate customer demands, and introduce new product offerings to meet the evolving needs of the target market.Side note: I am incredibly proud of the success and growth of the home decor brand and e-commerce venture. This experience has honed my skills in entrepreneurship, business management, and marketing, equipping me with valuable insights and expertise that I carry forward into future professional endeavors.

As a Marketing and Brand Manager, I played a pivotal role in overseeing and implementing various marketing initiatives, with a focus on email marketing campaigns, social media and website development. Additionally, I designed marketing materials for both online and offline channels, while also managing CRM activities and acquiring new customers.- Developed and executed impactful email marketing campaigns, utilizing segmentation, personalization, and automation to deliver targeted messaging and drive customer engagement and conversions.- Led the development and enhancement of catalogues and website content, ensuring a seamless and visually compelling customer experience, while effectively showcasing the brand's products and capturing the attention of the target audience.- Designed marketing materials for diverse channels, including digital platforms, print collateral, and advertising materials, maintaining brand consistency and visually communicating key messaging to enhance brand awareness and drive customer acquisition.- Managed the Customer Relationship Management (CRM) system, implementing strategies to optimize customer interactions, enhance customer loyalty, and drive repeat business.- Acquired new customers through strategic marketing initiatives, such as lead generation campaigns, referral programs, and partnerships, expanding the brand's reach and customer base.- Monitored and analyzed marketing metrics and campaign performance, leveraging data-driven insights to optimize marketing strategies, improve ROI, and refine target audience segmentation.- Collaborated with cross-functional teams and external agencies, ensuring alignment of marketing efforts with overall brand objectives and messaging.

As a Product Designer, I contributed to collection development, trends analysis, and market research. Simultaneously, I took on the responsibility of managing the brand's social media presence on platforms such as Instagram and Facebook. This multifaceted role also encompassed designing graphic materials, crafting press releases, organizing events, implementing influencer marketing strategies, and executing brand campaigns.- Played a key role in collection development, utilizing market research and trends analysis to inform design decisions and ensure the brand's offerings were aligned with consumer preferences.- Managed social media accounts on Instagram and Facebook, developing and implementing engaging content strategies to drive brand awareness, increase follower engagement, and foster a strong online community.- Designed a wide range of graphic materials, including visuals for social media posts, marketing collateral, and promotional materials, ensuring consistent brand messaging and visual identity.- Crafted compelling press releases that effectively communicated brand news, product launches, and collaborations to media outlets, fostering positive brand exposure and generating media coverage.- Successfully organized and executed events, including product launches and brand activations, to create memorable brand experiences and connect with target audiences.- Implemented influencer marketing strategies, identifying and partnering with relevant influencers to amplify brand reach, drive product awareness, and engage with target demographics.- Executed brand campaigns, developing cohesive storytelling concepts and coordinating the creation of engaging content across various channels, including social media, website, and email marketing.

As a Junior Product Designer, I have had the opportunity to contribute to the development of women's collections and prints, while also specializing in fashion styling for visual merchandising, catalogs, and company events.- Collaborated closely with cross-functional teams to develop women's collections and prints.- Specialized in fashion styling for visual merchandising, catalogs, and company events.- Curated visually appealing displays and strategically arranged products for maximum impact.- Contributed to the creation of engaging catalog layouts that effectively showcased the brand's products.- Conceptualized and executed immersive event setups, leaving a lasting impression on attendees and reinforcing the brand's identity.