Roberta Cope Email & Phone Number

Kent, Ohio, United States

https://roberta-cope.myportfolio.com/

• Developed a wide range of 500+ fact sheets, e-books, brochures, infographics, presentations, social media graphics and interactive content each year, significantly enhancing brand visibility and audience engagement.• Expanded scope of services to include WordPress editing and design.• Audited and updated the website and its downloadable resources on a continual basis and designed a weekly blog and accompanying social graphics, bolstering website SEO.• Played an integral role in the website redesign and collateral refresh initiatives, saving the organization time and financial resources.• Established presentation templates and refined presentations, saving executives and sales leaders collectively hundreds of hours of time.• Utilized latest AI tools, such as Adobe Firefly and Midjourney to enhance project creativity and efficiency.

Cleveland, Ohio, United States

• Created over 400 pieces of print and digital collateral for internal distribution and in for developments nationwide.• Collaborated with on-site managers and marketing team members to develop copy and content.• Oversaw print, signage and large-format production: gathering specifications for quotes, design and coordinating production/installations with vendors.• Designed weekly e-newsletter to keep associates informed and connected during the pandemic.

Cleveland/Akron, Ohio Area

• Guided, coached and advocated for the 4-person design team; interviewed, hired and on-boarded; completed management training to be the most effective champion for the creative department. The team’s success led to an influx of new work and departmental growth.• Enhanced the skills of the design team by providing considerate feedback and sought educational/inspirational resources and training opportunities for personal and career growth.• Generated annual cost savings of $250,000 (vs. agency spend) by crusading for and migrating outsourced projects in-house.• Collaborated with project owners on content and specifications, disseminated requirements and feedback to designers, provided daily design and art direction for corporate communications and in support of 80+ residential, retail and commercial properties.• Produced and coded micro-sites and e-blasts, expanding the departmental skillset and offerings.• Deployed ActiveCollab traffic management system to streamline requests, schedule, track and quantify the content and creative department’s output.• Devised file management and template systems to accommodate an increased workload, which allowed for a 200%+ increase productivity and enhanced brand consistency.• Established branding for over 40 senior and Federally Assisted Housing communities, including: logo design, sell sheets, photography, photo-retouching and asset libraries.• Coordinated with vendors and project owners on budgets and determined ways to save money and maximize project ROI, often saving the company thousands of dollars.• Employed digital screens, social media and email to promote events as eco- and budget-friendly solutions to printing and shipping individual flyers to residents, saving at least $7,000 annually.

Hudson, Oh

Telecommunications conglomerate and publisher of telephone directories.Graphic DesignerWorked with telephone companies and advertisers nationwide to create telephone directory covers, ads and community magazines. Designed printed and presentation materials for internal and external use. Creative Services Department, 2006-2010:• Completed over 400 directory covers and supplemental sections annually, along with all cover advertising as part of a highly regarded four-person design team. • Wrote copy for Berry advertisers’ microsites and SEO optimization.Ad Production Department, 2004-2006:• Created up to 20 unique ads per day in a high-volume, technical environment. Known for creativity, quality and accuracy. Developed new designs and updated existing campaigns, including photo retouching and illustration.

Youngstown, Ohio Area

Advertising agency.Graphic DesignerProduced creative layouts for our clients in retail, grocery, non-profit, education, industrial, travel tourism and healthcare industries.• Designed: print collateral, identities, billboards, storyboards and slates for TV commercials.• Actively participated in all creative meetings and respected tight deadlines in a fast-paced small agency environment.