Roberta Covre Email & Phone Number

São Paulo, Brasil

São Paulo, Brasil

Momentum WorldwideBusiness director responsible for developing and presenting strategic solutions for clients, taking the company's business to a new level.Responsible for all business strategy, development of content projects, brand prospecting and account management.Creation, sales and production of Strategic Plans and Live Marketing projects for brands such as Oracle, Mastercard, Itaú, Mapfre, OAB, Aon, Pernod Ricard, Warner, Sky, Cogna Educação, GM and others.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Responsible for ensuring the best customer experience in the malls, aiming to gain market share through annual marketing planning for all the malls (corporate promotions, events, communication).Direct channel between the malls and the company's other corporate areas (IT, media, legal, finance).Negotiation of corporate events for the group's shopping centers (negotiation, project approval, contract, communication, results monitoring).Execution of actions as well as their feedback in all the malls, ensuring strategic alignment with corporate objectives.

São Paulo E Região, Brasil

• Developed and managed multiplatform projects (18 magazines), including print, events and digital (Desktop and mobile websites, digital influencers network, virtual reality and social media) - Generated new revenue sources.• Developed, created and coordinated sales projects to satisfy the demands of the sales area and clients such as P&G, C&A, Unilever, NIVEA, Sanofi, etc..• Prospected business opportunities to meet the strategic interests of the company.• Implemented efficient methods and processes for the company and team management. • Created and implemented metrics and management reports to analyze the performance of the area under my responsibility and the company’s overall business. • Managed multidisciplinary team of creation, planning and development of sales projects.Results:• Created a digital influencers network which brought advertising sponsorship revenue.• Strong internal work for digital sales marketing has generated impressive results for the Company.• Innovative events raised the level of excellence in brand experience of partners’ brands.

São Paulo E Região, Brasil

• Managed all activities related to the brand activation of Terra and its other brands, having lead the market in 16 Latin American countries, the United States and Spain.• Created a music platform in 2007: Planeta Terra Festival (has become the favorite of audience and critics and brought advertising sponsorship revenue worth 14 million dollars).• Branding, marketing campaigns, brand building, product launches, trade marketing, events, social media, development of sales projects, internal marketing, advertising and promotion.Results:• Sonora (digital music platform) launched campaign and product maintenance, raised the brand, generated 6 million subscribers and placed the brand as one of the most innovative as described by Fast Company magazine.• Generated campaigns for the live broadcast of London 2012 Olympic Games contributed to the Terra record audience.• Music platform created in 2007, Planeta Terra Festival has become the favorite of audience and critics, being voted the best music festival in Brazil by the specialized media. By its 6th year (2012) brought advertising sponsorship revenue worth 14 million dollars.• Fifa World Cup 2010 project brought advertising sponsorship revenue worth 12 million dollars.• Strong internal marketing work has generated impressive results in customer satisfaction surveys and placed the Company among the top 100 companies to work for, according to Great Place to Work.• Innovative events raised the level of excellence in brand experience to consumers in different desired targets.• Several major awards won: Caboré, Cool Magazine Awards, Ampro Globe Awards, Communication Media Award, The best of Folha, Most admired company by Carta Capital magazine, Top 100 Companies to Work for GPTW 2012, among others.

São Paulo E Região, Brasil

• Organized priorities; Interface between partner, integrator and operator.• Added new ideas and projects.• Developed and implemented Voice Portal, SIM card and Mobile Marketing projects.

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

São Paulo E Região, Brasil

Postgraduate In Digital Communications, Marketing

Especialista Em Marketing Digital, Marketing Digital

Innovation Management

Specialization In Young Behavior

Specialization In Planning And Promotional Marketing

Creative Account Management

Specialization In Advertising Writing

Bachelor Of Marketing, Marketing

High And Elementary School