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Roberta De Marco Capizzi is listed as HEAD OF BRAND | MEDIA | ADVERTISING | MARKETING COMMUNICATION at ING Italia, a company with 430 employees, based in Greater Milan Metropolitan Area, Italy, Italy. AeroLeads shows a matched LinkedIn profile for Roberta De Marco Capizzi.
Roberta De Marco Capizzi previously worked as Head of Brand Direction & Media at Ing Italia and Brand Development Manager at Ing Italia. Roberta De Marco Capizzi holds Leadership Learning Course, Leadership from Authentic Leadership Institute & London Business School.
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Karateka since I was 6, engineer by choice and marketeer for my ambition.I’m a top performing marketing professional with 14+ years experience built in international environments (FMCG and financial services). I have a solid proficiency on brand positioning, advertising and content production, also for social media and digital acquisition. I’m recognized for my passionate and problem-solving attitude able to drive success also in challenging environment.MY 2023 IN NUMBERS> 12 people in my team (media, social and content production)> 25 mln€ marketing budget> 12 awards, of which 3 Effie (Brand Pop, Finance and Renaissance), for “Senza fare un tasso” campaign with Elio e le Storie Tese> + 11pp adv recall, +10 pp spontaneous awareness, +6 pp consideration for “Senza fare un tasso” campaign at launch > +71% new customers acquired
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A career timeline built from the work history available for this profile.
Milano
Make ING recognized as “SuperBrand” for 9 years in a row, thanks to a differentiating positioning designed to make it stand out from the crowd Successfully relaunched ING Brand in Italy, with one of the most effective advertising campaign produced ( “Senza fare un tasso”) which, at the launch, has boosted brand spontaneous awareness by 10 points and.
Milano
Zero negative impact on brand awareness and consideration after rebranding (from ING Direct to ING and from the iconic pumpkin to lion) pursued with an integrated visibility plan and outstanding/attention getting advertising contents More than 20% web lead growth year on year accomplished with effective adv contents (offline, online and social) to attract.
Bring brand positioning to life managing visual identity, tone of voice and International projects as well as design offline and online campaign together with Creative Agency Maximize impact of marketing communications monitoring impact in terms of brand KPIs and lead generation
Milano
Coverage of all the strategic market segments optimizing detergents portfolio Market share and sell-out goals achieved designing distribution, pricing and promotions together with Trade Marketing/Sales Gain visibility on stores and web developing BTL materials and Social Media contents
Milano, Italia
Support Brand Managers’ and CMO’s strategic decisions developing market and financial analysis to be shared locally and globally (Nielsen and IMS databases)
Brescia, Italia
Execute sell-out strategies in 89 stores in Lombardy, monitoring as well competitor prices, products and promotions
Bring marketing activities to life in mass and pharma markets
Production and cost analysis
Business process analysis and business process reengineering for the department of radiology.
Other employees you can reach at ing.it. View company contacts for 430 employees →
Katia Caballero
Colleague at Ing ItaliaLissone, Lombardy, Italy, Italy
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CA
Cecilia Alfieri
Colleague at Ing ItaliaGreater Rome Metropolitan Area, Italy
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VL
Velda Lamberti
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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MF
Marco Fabiani
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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VL
Vincenzo Luciano
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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MM
Martina Mussuto
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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AF
Andrea Francese
Colleague at Ing ItaliaRome, Latium, Italy, Italy
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SC
Sara Cassina
Colleague at Ing ItaliaMonza E Brianza, Lombardy, Italy, Italy
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MM
Massimiliano Mancini
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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GF
Gloria Fulgosi
Colleague at Ing ItaliaMilan, Lombardy, Italy, Italy
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International leadership training to identify the personal purpose and learn how to leverage on it to improve the leadership.
Master in Marketing, communication and sales management, in collaboration with some of the best University in Italy and Spain such as.
Activities and Societies: Marisa Bellisario Award (La mela d’oro 2008) in the "Newly graduated" category
Quick answers generated from the profile data available on this page.
Roberta De Marco Capizzi works for ING Italia.
Roberta De Marco Capizzi is listed as HEAD OF BRAND | MEDIA | ADVERTISING | MARKETING COMMUNICATION at ING Italia.
Roberta De Marco Capizzi is based in Greater Milan Metropolitan Area, Italy, Italy while working with ING Italia.
Roberta De Marco Capizzi has worked for Ing Italia, Reckitt, Milena Pharmaceutical S.R.L., and Azienda Di Rilievo Nazionale Ed Alta Specializzazione Ospedale Civico E Benfratelli - G. Di Cristina.
Roberta De Marco Capizzi's colleagues at ING Italia include Katia Caballero, Cecilia Alfieri, Velda Lamberti, Marco Fabiani, and Vincenzo Luciano.
You can use AeroLeads to view verified contact signals for Roberta De Marco Capizzi at ING Italia, including work email, phone, and LinkedIn data when available.
Roberta De Marco Capizzi holds Leadership Learning Course, Leadership from Authentic Leadership Institute & London Business School.
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