Packaging company for Paint and Coat industry, FMCG and Infant formula.

Board Member of the EY Global Program, Winning Women, which supports the role of women in the growth and transformation of global markets.The EY Entrepreneurial Winning Women™ program identifies ambitious women entrepreneurs and provides them with the advice, resources, and access they need to unlock their full potential. In Brazil, the program has already accelerated more than 200 women in over 10 years of existence.

(Cough & Cold, Pain Relief, Nerve Care & Vitamins) Responsible for a 1 billion reais business, with a portfolio 50% OTC and 50% Rx driven by medical detailing. Report to vice president and leadership of > 20 people including franchise directors and managers.• Facilitated Management Transition from Merck to P&G and Marketing Restructuring: Spearheaded the seamless transition of management, orchestrated a comprehensive restructuring of the marketing framework, and deepened the… Show more (Cough & Cold, Pain Relief, Nerve Care & Vitamins) Responsible for a 1 billion reais business, with a portfolio 50% OTC and 50% Rx driven by medical detailing. Report to vice president and leadership of > 20 people including franchise directors and managers.• Facilitated Management Transition from Merck to P&G and Marketing Restructuring: Spearheaded the seamless transition of management, orchestrated a comprehensive restructuring of the marketing framework, and deepened the understanding of the health business within a predominantly consumer-focused company including Contribution to HCP interactions policies development to comply with P&G stewardship standards.• Redesign of Vick’s brand Strategy during the COVID-19 period to accelerate category growth including a portfolio completion in multi-symptoms and cough sub-categories. This action also amplified current usages of rubs for inhalations, before and after wearing the mask.• Implementation of hybrid (F2F/Virtual) medical detailing, resulting in a significant increase in doctor coverage and best-in-class omni-channel communication deployment. These coverage expansion in the medical panel allowed the launching of Femibion, worldwide leader of pre-natal vitamins brand, keeping the same sales structure. • Execution of a trade-up strategy for Pain Relief franchise to off-set supply issues, allowing NOS growth during tech-transfer from Merck to a local supplier. • Leadership of Citoneurin neuropathy awareness journey.• Development of Cebion brand building in-store strategy as a bridge plan to superior product/packaging proposition launch by 2024.• CAGR% 3 years: > 25%, Profit: 2x. Show less

(Digestive, Pain Relief, Nerve Care, Digestive & Vitamins) Responsible for a 0.7 billion reais business, with a portfolio 30% OTC and 70% Rx. Report to vice president and leadership of 13 people including 4 Senior Managers. • Implementation of digital-driven mindset delivering better investment ROI across brands such as:• 'Floratil em Evidência' educational platform, which reinforced frequency in visits and increased doctors panel coverage by 50% • Neuropathy disease… Show more (Digestive, Pain Relief, Nerve Care, Digestive & Vitamins) Responsible for a 0.7 billion reais business, with a portfolio 30% OTC and 70% Rx. Report to vice president and leadership of 13 people including 4 Senior Managers. • Implementation of digital-driven mindset delivering better investment ROI across brands such as:• 'Floratil em Evidência' educational platform, which reinforced frequency in visits and increased doctors panel coverage by 50% • Neuropathy disease awareness campaign to category development as part of a robust plan developed to reinforce importance of identifying its symptoms and vitamin B benefits to doctors resulting in an undisputable leadership for Citoneurin and accelerated growth.• Leadership of Floratil business dissolution after P&G acquisition including recommendations for white spaces in Brazil, resulting in the launch of two new categories.• CAGR% 3 years: > 10% NOS, Market share increase YoY. Show less

• Creation of Vivera, the only anti-diarrheal brand introduced during Merck CH's tenure, across Mexico, Chile, and Colombia in 2016 to replace Floratil licensing achieving at least #5 share position less than one year after launch. • Development a successful communication strategy and dual-target tool kit for Floratil in Brazil, resulting in the recovery of half of the lost prescriptions over two years and a net sales index of 115 against the target with direct-to-consumer and in store… Show more • Creation of Vivera, the only anti-diarrheal brand introduced during Merck CH's tenure, across Mexico, Chile, and Colombia in 2016 to replace Floratil licensing achieving at least #5 share position less than one year after launch. • Development a successful communication strategy and dual-target tool kit for Floratil in Brazil, resulting in the recovery of half of the lost prescriptions over two years and a net sales index of 115 against the target with direct-to-consumer and in store communication tested above norm. Show less

• Grey Goose brand revamp, reshaping on-trade financials, direct-to-consumer communication, anduncovering a new engagement platform for fans, cinema, aligned with global footprint. Additionally,implementation of a successful on-trade strategy with a ROI model and continuation of bartender influencer program resulting in over 10 million people impacted and a ROI > USD 2M• Reposition of Amarula, Distel third-party brand with a 25% price increase, new GTM, strong off-trade and… Show more • Grey Goose brand revamp, reshaping on-trade financials, direct-to-consumer communication, anduncovering a new engagement platform for fans, cinema, aligned with global footprint. Additionally,implementation of a successful on-trade strategy with a ROI model and continuation of bartender influencer program resulting in over 10 million people impacted and a ROI > USD 2M• Reposition of Amarula, Distel third-party brand with a 25% price increase, new GTM, strong off-trade and communication plan, resulting in a +60% growth Show less

• Orchestration and execution of nutritional campaign to clarify cereal goodness for parents resulting in a 4-point penetration increase, enabling Nestle Cereals to reclaim and sustain its market leadership. Additionally, expanding of NESCAU consumption by 1.2 million households through a strategic collaboration with the Ninho brand and a comprehensive 360-degree effort involving TVC, Internet, POS, and influential partnerships with Health Care Professionals and Celebrities.• Determining… Show more • Orchestration and execution of nutritional campaign to clarify cereal goodness for parents resulting in a 4-point penetration increase, enabling Nestle Cereals to reclaim and sustain its market leadership. Additionally, expanding of NESCAU consumption by 1.2 million households through a strategic collaboration with the Ninho brand and a comprehensive 360-degree effort involving TVC, Internet, POS, and influential partnerships with Health Care Professionals and Celebrities.• Determining kids’ chocolate cereal pipeline for the core brands in LATAM from 2010 to 2012 • Blueprinting two major brand architectures for gatekeeper initiative in Mexico & Brazil ending up in the strategy that the regions are following nowadays pending on category development: Immunity & Basic Nutrition• Led Health, Nutrition, and Innovation agenda for 8 countries by developing 6 key projects into actionable initiatives including strengthening whole grain concept in the Caribe and launching whole grain in Venezuela, and determining Health & Wellness strategy in Brazil and Mexico. Show less

• Envisioning, defining & shaping the Nestlé cereal portfolio by launching Estrelitas, Nescau, and Crunch for kids, pre-teens, and introducing the Cereal Entertainment Value concept for teens respectively resulting in a significant increase in market share and volume uplifts• Implementing effective promotional calendars to drive sales in the POS and revamping the volume of Snow Flakes brand by creating a fact-based communication, redefining packaging message, and pricing strategy•… Show more • Envisioning, defining & shaping the Nestlé cereal portfolio by launching Estrelitas, Nescau, and Crunch for kids, pre-teens, and introducing the Cereal Entertainment Value concept for teens respectively resulting in a significant increase in market share and volume uplifts• Implementing effective promotional calendars to drive sales in the POS and revamping the volume of Snow Flakes brand by creating a fact-based communication, redefining packaging message, and pricing strategy• Responsible for the activation of Nescau Cereal communication plan both online and offline, one of the biggest budgets at the time Show less

Junior Brand Manager (Air Wick/Vanish/Veja/Lysol) June 2004 – April 2006 Marketing Assistant (Lysol/Veja/X-14) January 2001 – June 2004 • Successfully launching VANISH rocking my career from an Intern to Junior Brand Manager• Strategizing X-14 rebranding under Veja umbrella to reinforce its credentials as cleaning expert for heavy duty areas resulting in positive financial… Show more Junior Brand Manager (Air Wick/Vanish/Veja/Lysol) June 2004 – April 2006 Marketing Assistant (Lysol/Veja/X-14) January 2001 – June 2004 • Successfully launching VANISH rocking my career from an Intern to Junior Brand Manager• Strategizing X-14 rebranding under Veja umbrella to reinforce its credentials as cleaning expert for heavy duty areas resulting in positive financial and market share figures• Developing Woolite in collaboration with three renowned fashion brands to increase gentle on clothes brand awareness with optimized budget and positive ROI. Show less