Roberta Francesconi

Roberta Francesconi Email and Phone Number

Business School Lecturer | Marketing Director | ex Tommy Hilfiger & Calvin Klein @ w.academy - Business School
Roberta Francesconi's Location
Recanati, Marches, Italy, Italy
Roberta Francesconi's Contact Details

Roberta Francesconi work email

Roberta Francesconi personal email

About Roberta Francesconi

I am an experienced digital marketing professional with a proven track record of working with US corporations, international agencies, and startups across multiple countries including Ireland, the Netherlands, and Italy.My professional journey began at Santoni, an esteemed Italian luxury shoe brand, where I successfully managed the allocation of the US and EMEA media budget, supervised global PR activities, and spearheaded trade marketing initiatives.Driven by my passion for the digital world, I ventured to Dublin and had the privilege of working with Zerogrey, an e-commerce provider. There, I honed my skills in performance marketing, overseeing campaigns for several international fashion and luxury clients encompassing Google Ads, Facebook Ads, Affiliate Marketing, and SEO.Subsequently, I joined the European headquarters of Tommy Hilfiger in Amsterdam, assuming diverse roles within the e-commerce department. With a focus on digital marketing, I supported online retailers and skillfully managed the EMEA Affiliate Marketing budget for the brand.Continuing my journey, I joined the European headquarters of Calvin Klein and Shinola in Amsterdam, where I led impactful performance marketing endeavors encompassing Google Ads, Facebook Ads, SEO, Affiliate Marketing, and Linkedin Ads. Additionally, I successfully orchestrated influencer marketing campaigns.Eager to explore the startup realm, I embraced the opportunity at DIS Design Italian Shoes. Here, I spearheaded digital marketing efforts and established fruitful partnerships with distributors and boutiques worldwide to drive the company's revenue growth.Currently, I work for Logistics4You, a B2B logistics company based in Lithuania. As the driver of online and offline marketing activities, I harness my expertise to generate revenue and propel the company forward.With a strong foundation in digital marketing, a dynamic skill set, and a proven ability to thrive in diverse environments, I consistently deliver impactful results, driving growth for brands and organizations alike.

Roberta Francesconi's Current Company Details
w.academy - Business School

W.Academy - Business School

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Business School Lecturer | Marketing Director | ex Tommy Hilfiger & Calvin Klein
Roberta Francesconi Work Experience Details
  • W.Academy - Business School
    Lecturer
    W.Academy - Business School Apr 2021 - Present
    Ancona, An, It
    Running digital marketing consultancy sessions on behalf of w.academy and teaching HTML and CSS fundamentals, CMS Open Source & Wordpress Management at the Executive Master in Web Marketing, Social Media & Graphic Design held by w.academy.
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  • Logistics4You I Your Trusted Partner For Dedicated Express Deliveries All Over Europe
    Marketing Director
    Logistics4You I Your Trusted Partner For Dedicated Express Deliveries All Over Europe Aug 2020 - Present
    I specialize in driving revenue growth through effective lead generation, serving as an internal performance marketing agency. With a focus on budget planning and revenue forecasting, I carefully strategize traffic acquisition activities to deliver impactful results.My role encompasses creating compelling landing pages, designing captivating multilingual websites, and running targeted ads across platforms like Google Ads, Meta, LinkedIn, and affiliates. I also handle SEO, offline ads, and PR activities to enhance brand visibility.In addition, I manage the CRM to segment customers, implement marketing automations, and execute email marketing campaigns.Proficient in HTML and CSS, I handle the setup and management of tracking tools like Google Tag Manager, Google Analytics, and Hotjar, enabling comprehensive reporting on vital KPIs such as CPL, CAC, ROAS, and LTV.I am passionate about campaign optimization and constantly seek innovative techniques like AI, web scraping, chatbots, and APIs to drive better results. My daily toolkit includes Google Ads, Facebook Ads, LinkedIn Ads, WordPress, ActiveCampaign, Zapier, GA-4, Hotjar, Google Data Studio, and Google/Bing Webmaster Tools.
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  • Digital Masterminds
    Associate
    Digital Masterminds Jul 2018 - Present
    Milano, Milano, It
    Digital MasterMinds is the first Italian community made of 500 selected Digital Professionals and Experts, leading the digital transformation of companies.
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  • Dis - Design Italian Shoes
    Performance Marketing Manager
    Dis - Design Italian Shoes Sep 2018 - Jun 2020
    Civitanova Marche, Macerata, It
    Driving new streams of revenue for the e-commerce business by building up partnerships with online international players like affiliates and marketplaces and managing online advertising activities on key media platforms; Running co-marketing activities to develop mutually beneficial partnerships with distributors, like dept. stores and boutiques across the globe.
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  • Dis - Design Italian Shoes
    E-Commerce & Marketing
    Dis - Design Italian Shoes Sep 2017 - Sep 2018
    Civitanova Marche, Macerata, It
    Setting up the right marketing channels to drive additional streams of revenue at a positive ROI on the e-commerce business; Affiliating new stores and boutiques worldwide to increase DIS awareness in key-markets.
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  • Shinola
    Head Of E-Commerce & Digital Marketing, Europe
    Shinola Oct 2015 - Sep 2017
    Detroit, Mi, Us
    Responsible for overseeing and optimising the EU e-commerce, ensuring revenue generation and content engagement; Management of all e-commerce advertising activities aimed to drive traffic on-site, including SEM and SEO strategies and initiatives, performance marking, display advertising and influencer campaigns. Implemented EU social media strategy and e-Mail marketing strategy; Creation of reports on a daily, weekly and monthly basis.Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, the company operates an in-house watch and leather factory, hiring hundreds of people in Detroit in order to create jobs and rejuvenate American manufacturing.
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  • Calvin Klein
    Performance Marketing Manager, E-Commerce
    Calvin Klein Sep 2014 - Sep 2015
    New York, New York, Us
    Responsible to generate relevant traffic for the launch of the Calvin Klein official e-commerce site; Develop strategies for SEM / SEA / SEO / retargeting / display and affiliate marketing;
 Manage the performance marketing budget and maximize ROI;
 Work in close collaboration with the brand marketing department; 
Set-up and manage campaigns;
 Constant campaign success and budget controlling, using relevant KPI’s;
 Preparation of reports, statistics, and presentations;
 Systematic identification of new marketing strategies.Award: Calvin Klein is Ranked as Gifted by the Digital IQ Index 2014 (Gifted = Brands experimenting and innovating across their site, mobile and traditional and emerging social media platforms).
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  • Tommy Hilfiger
    Affiliate Marketing Manager
    Tommy Hilfiger Aug 2012 - Sep 2014
    Amsterdam, North Holland, Nl
    Responsible for managing all european affiliate activities, building long term relationships with major online editors and influencers to drive new traffic and online sales.Award: Tommy Hilfiger is Ranked as Gifted by the Digital IQ Index 2013 (Gifted = Brands experimenting and innovating across their site, mobile and traditional and emerging social media platforms).
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  • Tommy Hilfiger
    E-Commerce Wholesale Marketing Coordinator
    Tommy Hilfiger 2011 - Sep 2012
    Amsterdam, North Holland, Nl
    Working with the E-Commerce Director and the VP of E-Commerce to define an online strategy to grow the company online business, while supporting and growing the wholesale business, consulting on digital activities (SEM, Affiliation, Display, Retargeting, Shopping Comparisons, Datafeed, Price Promotions, Social Media) and enhancing the brand premium positioning online.Tommy Hilfiger is wholly owned by PVH Corp., one of the world’s largest global apparel companies with over $8 billion in revenues.
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  • Zerogrey, The E-Commerce Specialist
    E-Commerce Marketing Manager
    Zerogrey, The E-Commerce Specialist Mar 2010 - Jul 2011
    Torino, It
    Responsible for starting up the digital marketing deartment of the company and developing european e-commerce marketing strategies (SEO, Affiliation, Google Adwords, Display, Newslettering, Social Media) working closely with the Clients (Alberto Guardiani, Dolce&Gabbana, Martini, Trussardi 1911, Replay, Gas Jeans, Nolita, Ra-Re, Woolrich, Belstaff, Peuterey, Invicta, Coin, Baci e Abbracci and many others).Award: Zerogrey won the Red Herring top-100 Europe award as most innovative, advanced and fastest growing european company. Zerogrey specializes in full e-commerce outsourcing for more than 50 international brands, offering clients 10+ years of experience out of Europe and the USA.
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  • Santoni Shoes
    Junior Marketing And Communication Manager
    Santoni Shoes Oct 2008 - Mar 2010
    Milano, Mi, It
    Global Media Buyer (offline and online), International PR Manager (managing 9 different PR offices around the World), Organization of Events (eg: “Santoni Official Supporter of the Montreux Jazz Festival” and “Santoni Official Sponsor of St. Moritz Art Master” both in Switzerland), Organization of Media Days/Trade shows, Advertising Shootings and communication material (catalogues, look books, POS material, etc.), reporting directly to the CEO and working closely with sales team.Santoni company was founded in 1975 and nowadays it is well known throughout Europe, USA and Middle East as the embodiment of italian handmade luxury shoes.
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  • Marketing Consultancy
    Junior Marketing Consultant
    Marketing Consultancy "Experyentya" Mar 2007 - Oct 2008
    Developing strategic and operational marketing and web marketing projects for local companies. Project Manager for a marketing project for an international footwear brand.
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Roberta Francesconi Skills

E Commerce Digital Marketing Marketing Strategy Online Advertising Fashion Affiliate Marketing Marketing Online Marketing Seo Email Marketing Social Media Marketing Advertising Sem Marketing Communications Google Analytics Digital Strategy Digital Media Google Adwords Marketing Mix Online Sales Web Analytics Ppc Sales Search Engine Optimization Pay Per Click Media Buying Trademark And Copyright Prosecution Copyright Law Copyright Infringement Search Engine Marketing

Roberta Francesconi Education Details

  • Shecodes
    Shecodes
    Computer Programming
  • Università Degli Studi Di Urbino Carlo Bo
    Università Degli Studi Di Urbino Carlo Bo
    Marketing And Business Communication
  • Università Degli Studi Di Urbino Carlo Bo
    Università Degli Studi Di Urbino Carlo Bo
    Marketing And Communication

Frequently Asked Questions about Roberta Francesconi

What company does Roberta Francesconi work for?

Roberta Francesconi works for W.academy - Business School

What is Roberta Francesconi's role at the current company?

Roberta Francesconi's current role is Business School Lecturer | Marketing Director | ex Tommy Hilfiger & Calvin Klein.

What is Roberta Francesconi's email address?

Roberta Francesconi's email address is rf****@****ola.com

What is Roberta Francesconi's direct phone number?

Roberta Francesconi's direct phone number is +131334*****

What schools did Roberta Francesconi attend?

Roberta Francesconi attended Shecodes, Università Degli Studi Di Urbino Carlo Bo, Università Degli Studi Di Urbino Carlo Bo.

What skills is Roberta Francesconi known for?

Roberta Francesconi has skills like E Commerce, Digital Marketing, Marketing Strategy, Online Advertising, Fashion, Affiliate Marketing, Marketing, Online Marketing, Seo, Email Marketing, Social Media Marketing, Advertising.

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