Roberta Francesconi Email & Phone Number

Marche, Italy

Ancona, An, It

Running digital marketing consultancy sessions on behalf of w.academy and teaching HTML and CSS fundamentals, CMS Open Source & Wordpress Management at the Executive Master in Web Marketing, Social Media & Graphic Design held by w.academy.

I specialize in driving revenue growth through effective lead generation, serving as an internal performance marketing agency. With a focus on budget planning and revenue forecasting, I carefully strategize traffic acquisition activities to deliver impactful results.My role encompasses creating compelling landing pages, designing captivating multilingual websites, and running targeted ads across platforms like Google Ads, Meta, LinkedIn, and affiliates. I also handle SEO, offline ads, and PR activities to enhance brand visibility.In addition, I manage the CRM to segment customers, implement marketing automations, and execute email marketing campaigns.Proficient in HTML and CSS, I handle the setup and management of tracking tools like Google Tag Manager, Google Analytics, and Hotjar, enabling comprehensive reporting on vital KPIs such as CPL, CAC, ROAS, and LTV.I am passionate about campaign optimization and constantly seek innovative techniques like AI, web scraping, chatbots, and APIs to drive better results. My daily toolkit includes Google Ads, Facebook Ads, LinkedIn Ads, WordPress, ActiveCampaign, Zapier, GA-4, Hotjar, Google Data Studio, and Google/Bing Webmaster Tools.

Milano, Milano, It

Digital MasterMinds is the first Italian community made of 500 selected Digital Professionals and Experts, leading the digital transformation of companies.

Civitanova Marche, Macerata, It

Driving new streams of revenue for the e-commerce business by building up partnerships with online international players like affiliates and marketplaces and managing online advertising activities on key media platforms; Running co-marketing activities to develop mutually beneficial partnerships with distributors, like dept. stores and boutiques across the globe.

Civitanova Marche, Macerata, It

Setting up the right marketing channels to drive additional streams of revenue at a positive ROI on the e-commerce business; Affiliating new stores and boutiques worldwide to increase DIS awareness in key-markets.

Detroit, Mi, Us

Responsible for overseeing and optimising the EU e-commerce, ensuring revenue generation and content engagement; Management of all e-commerce advertising activities aimed to drive traffic on-site, including SEM and SEO strategies and initiatives, performance marking, display advertising and influencer campaigns. Implemented EU social media strategy and e-Mail marketing strategy; Creation of reports on a daily, weekly and monthly basis.Shinola is a luxury design brand with an unwavering commitment to crafting products that are built to last—from timepieces to leather goods, jewelry to audio. Founded in 2011, the company operates an in-house watch and leather factory, hiring hundreds of people in Detroit in order to create jobs and rejuvenate American manufacturing.

New York, New York, Us

Responsible to generate relevant traffic for the launch of the Calvin Klein official e-commerce site; Develop strategies for SEM / SEA / SEO / retargeting / display and affiliate marketing; Manage the performance marketing budget and maximize ROI; Work in close collaboration with the brand marketing department; Set-up and manage campaigns; Constant campaign success and budget controlling, using relevant KPI’s; Preparation of reports, statistics, and presentations; Systematic identification of new marketing strategies.Award: Calvin Klein is Ranked as Gifted by the Digital IQ Index 2014 (Gifted = Brands experimenting and innovating across their site, mobile and traditional and emerging social media platforms).

Amsterdam, North Holland, Nl

Responsible for managing all european affiliate activities, building long term relationships with major online editors and influencers to drive new traffic and online sales.Award: Tommy Hilfiger is Ranked as Gifted by the Digital IQ Index 2013 (Gifted = Brands experimenting and innovating across their site, mobile and traditional and emerging social media platforms).

Amsterdam, North Holland, Nl

Working with the E-Commerce Director and the VP of E-Commerce to define an online strategy to grow the company online business, while supporting and growing the wholesale business, consulting on digital activities (SEM, Affiliation, Display, Retargeting, Shopping Comparisons, Datafeed, Price Promotions, Social Media) and enhancing the brand premium positioning online.Tommy Hilfiger is wholly owned by PVH Corp., one of the world’s largest global apparel companies with over $8 billion in revenues.

Torino, It

Responsible for starting up the digital marketing deartment of the company and developing european e-commerce marketing strategies (SEO, Affiliation, Google Adwords, Display, Newslettering, Social Media) working closely with the Clients (Alberto Guardiani, Dolce&Gabbana, Martini, Trussardi 1911, Replay, Gas Jeans, Nolita, Ra-Re, Woolrich, Belstaff, Peuterey, Invicta, Coin, Baci e Abbracci and many others).Award: Zerogrey won the Red Herring top-100 Europe award as most innovative, advanced and fastest growing european company. Zerogrey specializes in full e-commerce outsourcing for more than 50 international brands, offering clients 10+ years of experience out of Europe and the USA.

Milano, Mi, It

Global Media Buyer (offline and online), International PR Manager (managing 9 different PR offices around the World), Organization of Events (eg: “Santoni Official Supporter of the Montreux Jazz Festival” and “Santoni Official Sponsor of St. Moritz Art Master” both in Switzerland), Organization of Media Days/Trade shows, Advertising Shootings and communication material (catalogues, look books, POS material, etc.), reporting directly to the CEO and working closely with sales team.Santoni company was founded in 1975 and nowadays it is well known throughout Europe, USA and Middle East as the embodiment of italian handmade luxury shoes.

Developing strategic and operational marketing and web marketing projects for local companies. Project Manager for a marketing project for an international footwear brand.

Computer Programming

Master, Marketing And Business Communication

Bachelor, Marketing And Communication