A professional with over 15 years of experience in strategic merchandising and collection management, with a solid background in retail-oriented project management. Currently serving as Strategy Director and Chief Marketing Officer, where I apply a holistic approach to the creation and launch of collections, from the conceptual phase to pricing strategy development. I have a strong communication and commercial drive, with the ability to build lasting relationships with manufacturing companies, from SMEs to artisans.I have collaborated with prestigious multinational companies, leading teams and large-scale projects. My approach combines data analysis with a strong aesthetic and strategic sensitivity, ensuring the success of every project I manage.