Roberta Gorzek Email & Phone Number

Responsible for leading strategic marketing initiatives with a customer first approach. Provide marketing thought leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the target audience to support business growth.Market Analysis: Monitor trends and analyze competitor data to increase profitability, maximize sales growth, retain customers, and… Show more Responsible for leading strategic marketing initiatives with a customer first approach. Provide marketing thought leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the target audience to support business growth.Market Analysis: Monitor trends and analyze competitor data to increase profitability, maximize sales growth, retain customers, and generate leads. Brand Management: Understand consumer insights, develop buyer personas, customer profiles and value propositions to align with sales and business development. Create marketing campaigns to improve brand awareness and loyalty. Evaluate create brand structure to better align with overall corporate objectives. Strategic Planning: Develop marketing strategy that aligns with business objectives and targets existing customers and focuses on new industry verticals. Manage marketing team including internal team and external resources. Financial Management & Measurement: Collaborate with CFO to establish and manage annual marketing budget. Define and measure marketing success by identifying and tracking Key Performance Indicators (KPI) metricsContent Development: Establish integrated content marketing strategy that engages with the target audiences in a relevant way. Leverage of mix of digital and traditional marketing programs and communication channels including - social, web, email marketing, events/tradeshows, releases, blogs, brochures, video, and case studies. Internal Communications: Partner with internal communication teams to improve employee communications and engagement. Utilize digital signage, internal newsletters and live monthly employee meetings to keep employees abreast of internal happenings. Show less

Led strategic marketing leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the target audience. Conducted extensive marketing research to identify industry trends and develop new market opportunities.• Research industries, markets, demographics, and trends to identify business development and new vertical market opportunities• Analyzed and aligned… Show more Led strategic marketing leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the target audience. Conducted extensive marketing research to identify industry trends and develop new market opportunities.• Research industries, markets, demographics, and trends to identify business development and new vertical market opportunities• Analyzed and aligned product offerings to new vertical markets • Identified customer pain points and competitive advantage to create value propositions • Created customer journey mapping focused on customer profiles, buyer personas, target accounts and key decision maker profiles• Developed strategic marketing and business development plan to target existing customers and focus on new industry verticals utilizing Account Based Marketing• Established integrated content marketing strategy that engaged with the target audiences in a relevant way • Managed marketing team - internal team and external resources• Financial management of annual marketing budget - creation, tracking, and final reconciliation Show less

Provided marketing thought leadership by developing, implementing and executing integrated strategic marketing plans. Researched and implemented business development programs focused on lead generation. Managed marketing financial process by creating annual budget, tracking expenses and final reconciliation.Leveraged traditional and emerging marketing channels to build awareness and engage with the target audience in a relevant way. Areas of expertise include: •Website: Blogs… Show more Provided marketing thought leadership by developing, implementing and executing integrated strategic marketing plans. Researched and implemented business development programs focused on lead generation. Managed marketing financial process by creating annual budget, tracking expenses and final reconciliation.Leveraged traditional and emerging marketing channels to build awareness and engage with the target audience in a relevant way. Areas of expertise include: •Website: Blogs, Social Media, Pages, SEO•Events: Trade Shows, Conferences•Collateral: Brochures, Case Studies•Digital Communications: Videos, eNewsletters, eBlasts•Advertising: Print, Digital & Online Search•Market Research: Existing, New & Emerging•Creative & Strategic Writing: Web & Print Show less

Offered strategic marketing leadership by developing integrated marketing plan to support sales and business development activities. Conducted marketing research to identify industry trends and market opportunities. •Analyzed competitor offerings, including specifications, products, services and competitive advantages •Evaluated marketing needs and developed strategic plan to increase brand awareness and engagement •Created customer journey mapping focused on customer… Show more Offered strategic marketing leadership by developing integrated marketing plan to support sales and business development activities. Conducted marketing research to identify industry trends and market opportunities. •Analyzed competitor offerings, including specifications, products, services and competitive advantages •Evaluated marketing needs and developed strategic plan to increase brand awareness and engagement •Created customer journey mapping focused on customer profiles and buyer personas Show less

Leveraged marketing mindset to strategically develop and manage employee retention and talent recruitment marketing initiatives. Proactively engaging and nurturing right-fit candidates through their talent journey. Creating positive corporate culture experiences to drive employee engagement.•Developed and implemented strategic talent marketing communications plan to increase brand recognition to proactively find, attract and engage employees and candidates •Created content… Show more Leveraged marketing mindset to strategically develop and manage employee retention and talent recruitment marketing initiatives. Proactively engaging and nurturing right-fit candidates through their talent journey. Creating positive corporate culture experiences to drive employee engagement.•Developed and implemented strategic talent marketing communications plan to increase brand recognition to proactively find, attract and engage employees and candidates •Created content strategy and messaging for multi-channel communication•Financial management of annual human resources department budget - creation, tracking, and final reconciliation•Developed and managed recruitment marketing efforts to build talent community with qualified, good-fit candidates•Managed employee communications to promote positive corporate cultureAreas of Concentration:•Employment Branding: Employee Value Proposition (EVP), Strategic Messaging•Content Development: Employee Testimonials, Corporate Culture, Videos•Candidate Connections: Careers Website, Social/Mobile, Live Networking Events, Digital Marketing•Talent Community Development: Build & Engage•Internal Communications: Announcements, Employee Events, Corporate Newsletters, Social Media, Employee Recognition, Intranet Management Show less

Planned and executed objectives, policies and programs for marketing activities for the organization. Coordinated execution of traditional and non-traditional marketing efforts to build awareness with the target audience in an engaging way.• Created integrated marketing plan to meet new and existing business development goals and objectives• Developed annual marketing budget, tracking expenditures and final reconciliation• Implemented targeted marketing initiatives:Areas… Show more Planned and executed objectives, policies and programs for marketing activities for the organization. Coordinated execution of traditional and non-traditional marketing efforts to build awareness with the target audience in an engaging way.• Created integrated marketing plan to meet new and existing business development goals and objectives• Developed annual marketing budget, tracking expenditures and final reconciliation• Implemented targeted marketing initiatives:Areas of Concentration:o Website: Blogs, Social Media, Pages, SEOo Events: Trade Shows, Conferenceso Collateral: Brochures, Case Studieso Public Relations: Press Releases, Media Managemento Digital Communications: Videos, eNewsletters, eBlastso Advertising: Print, Digital & Online Searcho Market Research: Existing, New & Emergingo Creative & Strategic Writing: Web & Printo Presentations: Corporate Capabilities & Sales Show less

During my professional career I have developed a strong network of dependable, creative and affordable marketing resources that provide the business advantage you need in today’s marketplace. In particular, I have partnered with several marketing professionals that provide a wide variety of comprehensive marketing services outlined below.-Strategic Approach: Evaluation, development, messaging, planning -Research: Target demographic, industry, consumer, competitive -Marketing… Show more During my professional career I have developed a strong network of dependable, creative and affordable marketing resources that provide the business advantage you need in today’s marketplace. In particular, I have partnered with several marketing professionals that provide a wide variety of comprehensive marketing services outlined below.-Strategic Approach: Evaluation, development, messaging, planning -Research: Target demographic, industry, consumer, competitive -Marketing Execution: Project/program management , special & trade events production, financial management, vendor & agency management-Creative Development: Art direction, desktop publishing, digital art & photography, graphic design, illustration-Marketing Communications: Advertising, newsletters, direct marketing materials, brochures & literature, writing & editing-Interactive & Digital Media: Web site development, re-design & maintenance; Email blasts, templates & newsletters Show less

Strategic marketing and new business development as well as tactical execution including:-Developed marketing budgets and tracked costs-Created, implemented and managed execution of marketing initiatives including: o Advertising: Print, Digital and Online Search o Collateral: Brochures, Catalogs, Direct Mail o Public Relations: Press Releases, Media Management o Brand Standards/Guidelines o Electronic Media: Newsletters, Email Campaigns, Websites… Show more Strategic marketing and new business development as well as tactical execution including:-Developed marketing budgets and tracked costs-Created, implemented and managed execution of marketing initiatives including: o Advertising: Print, Digital and Online Search o Collateral: Brochures, Catalogs, Direct Mail o Public Relations: Press Releases, Media Management o Brand Standards/Guidelines o Electronic Media: Newsletters, Email Campaigns, Websites, Social Media, Video Production o Cause/Charity Marketing Initiatives Show less

Strategic marketing development as well as tactical execution including:-Collaborated with marketing team to develop targeted communications to achieve marketing objectives-Developed strategic communication plans with management team to achieve event and tradeshow goalsEvent management including industry tradeshows and annual industry conferenceo On site execution/installationo Staff managemento Contracting vendorso Securing event/show serviceso Sponsorshipo… Show more Strategic marketing development as well as tactical execution including:-Collaborated with marketing team to develop targeted communications to achieve marketing objectives-Developed strategic communication plans with management team to achieve event and tradeshow goalsEvent management including industry tradeshows and annual industry conferenceo On site execution/installationo Staff managemento Contracting vendorso Securing event/show serviceso Sponsorshipo Speaker solicitationo Event budgeting Show less

Account/Client Management including:-Responsible for daily client relations to execute events.-Responsible for management of budgets and invoicing process to increase client efficiency.-Assisted with new business development and responded to requests for proposals.