Roberta Gorzek Email & Phone Number

Responsible for leading strategic marketing initiatives with a customer first approach. Provide marketing thought leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the target audience to support business growth.Market.

• Led strategic marketing leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase engagement, and drive demand with the.
• Research industries, markets, demographics, and trends to identify business development and new vertical market opportunities
• Analyzed and aligned… Show more Led strategic marketing leadership by developing and executing an integrated marketing plan to support sales and business development activities to build brand awareness, increase.
• Analyzed and aligned product offerings to new vertical markets
• Identified customer pain points and competitive advantage to create value propositions
• Created customer journey mapping focused on customer profiles, buyer personas, target accounts and key decision maker profiles

• Provided marketing thought leadership by developing, implementing and executing integrated strategic marketing plans. Researched and implemented business development programs focused on lead generation. Managed.
• Website: Blogs… Show more Provided marketing thought leadership by developing, implementing and executing integrated strategic marketing plans. Researched and implemented business development programs focused on lead.
• Website: Blogs, Social Media, Pages, SEO
• Events: Trade Shows, Conferences
• Collateral: Brochures, Case Studies
• Digital Communications: Videos, eNewsletters, eBlasts

• Offered strategic marketing leadership by developing integrated marketing plan to support sales and business development activities. Conducted marketing research to identify industry trends and market opportunities.
• Analyzed competitor offerings, including specifications, products, services and competitive advantages
• Evaluated marketing needs and developed strategic plan to increase brand awareness and engagement
• Created customer journey mapping focused on customer… Show more Offered strategic marketing leadership by developing integrated marketing plan to support sales and business development activities. Conducted marketing.
• Created customer journey mapping focused on customer profiles and buyer personas Show less

• Leveraged marketing mindset to strategically develop and manage employee retention and talent recruitment marketing initiatives. Proactively engaging and nurturing right-fit candidates through their talent journey..
• Developed and implemented strategic talent marketing communications plan to increase brand recognition to proactively find, attract and engage employees and candidates
• Created content… Show more Leveraged marketing mindset to strategically develop and manage employee retention and talent recruitment marketing initiatives. Proactively engaging and nurturing right-fit candidates.
• Created content strategy and messaging for multi-channel communication
• Financial management of annual human resources department budget - creation, tracking, and final reconciliation
• Developed and managed recruitment marketing efforts to build talent community with qualified, good-fit candidates

• Planned and executed objectives, policies and programs for marketing activities for the organization. Coordinated execution of traditional and non-traditional marketing efforts to build awareness with the target.
• Created integrated marketing plan to meet new and existing business development goals and objectives
• Developed annual marketing budget, tracking expenditures and final reconciliation
• Implemented targeted marketing initiatives:Areas… Show more Planned and executed objectives, policies and programs for marketing activities for the organization. Coordinated execution of traditional and non-traditional.
• Implemented targeted marketing initiatives:Areas of Concentration:o Website: Blogs, Social Media, Pages, SEOo Events: Trade Shows, Conferenceso Collateral: Brochures, Case Studieso Public Relations: Press Releases.

During my professional career I have developed a strong network of dependable, creative and affordable marketing resources that provide the business advantage you need in today’s marketplace. In particular, I have partnered with several marketing professionals that provide a wide variety of comprehensive marketing services outlined below.-Strategic.

Strategic marketing and new business development as well as tactical execution including:-Developed marketing budgets and tracked costs-Created, implemented and managed execution of marketing initiatives including: o Advertising: Print, Digital and Online Search o Collateral: Brochures, Catalogs, Direct Mail o Public Relations: Press Releases, Media.

Strategic marketing development as well as tactical execution including:-Collaborated with marketing team to develop targeted communications to achieve marketing objectives-Developed strategic communication plans with management team to achieve event and tradeshow goalsEvent management including industry tradeshows and annual industry conferenceo On site.

Account/Client Management including:-Responsible for daily client relations to execute events.-Responsible for management of budgets and invoicing process to increase client efficiency.-Assisted with new business development and responded to requests for proposals.