NIHOMANO is a sartorial footwear brand that aims to celebrate the art of shoe making and the artisans who make them. NIHOMANO introduces a new level of handcrafted design that leverages the skills of some of the best Italian shoe-makers to produce unique pieces of art. The shoes are rigorously hand-made.http://nihomano.com

Worked through the years on major brands footwear collections such as Aquascutum London, Henry Cotton's, Marina Yachting, GF Gianfranco Ferre', CNC Costume National, Tommy Hilfiger Collection.Officina di Stile key activities:• Footwear design and development management• Product merchandising and design analysis • Market research and design proposal • Brand analysis and graphic proposals • Mood-boards and cads • Collection organization and planning

• Analyze market / consumer trends • Monitor competition activity • Analyze sales seasonal evolution • Drive design in range, materials, color definition. • Drive range planning / SKU management • Define range structure - segmentation for all distribution channels • Define price architecture for ranges • Manage the development calendar • Interact with sourcing for product development and approvals • Coordination of development and improvements of last and patterns • Interact with raw material supplier for materials selection and definition • Ensure products meet brand margin expectations• Interact with sales teams across EMEA to develop line • Understand individual market needs • Manage season merchandise meetings during the collection development • Present the line to sales at seasonal launches • Prepare seasonal brief with marketing • Provide CADs , line-lists for catalogues • Input on key products for photo shoots for the season

My work included everything from concept and product briefing to product launch.

Assistant of the R&D and production managerFinal definition of the collection and management of purchasing and production of the shoe collections