Robert Aitken Email & Phone Number

New York, Ny, Us

Boston, Massachusetts, Us

Managing Director & Partner for the Media & Entertainment sector. Advise video and advertising focused media organizations on strategic initiatives

New York, New York, Us

Board advisor for Connected TV (CTV) server-side ad insertion (SSAI) and reach extension company. Advise on a variety of go-to-market efforts and partnership opportunities

Led Deloitte Consulting’s Business Model Transformation Practice for the Media & Entertainment sector. Sample clients: Adobe, AT&T (WarnerMedia), Comcast, Condé Nast, Cox, Discovery, FOX, Google, Meredith, News Corp, RTL Group / SpotX, Showtime, Sinclair, Sony, TiVo, Tribune, Univision, Verizon, Viacom and YouTube. Sample engagements and firm responsibilities:- Led digital media product strategy engagement for $100B+ Telecom Company. Business case, product features, economic value proposition, capabilities and requirements that helped guide $500M+ investment- Performed business unit evaluation and global market study for over-the-top (OTT) and TV Everywhere technology provider- Led cloud-based video production and post-production strategy development for $75B+ global media company- Managed global linear television and digital advertising strategy for $8B European broadcaster- Developed strategic partnership model to expand OTT digital media delivery capabilities for leading media technology provider- Developed direct-to-consumer OTT paid TV service offering for premium programmer- Identified opportunities and architected video convergence and advertising transformation program for leading television broadcaster/cable programmer- Advised on go-to-market strategy for live video mobile application provider, e.g., partner identification, pricing strategy and data asset valuation- Developed strategy and offering for a direct-to-consumer OTT video distribution platform with Adobe, Salesforce and Zoura. Leveraged for strategy and implementation efforts at several media organizations- Led several commercial due diligence efforts for media organizations and their media technology assets- Led brand extension initiative for multi-billion dollar media media franchise- Developed linear and digital ad pricing application on Anaplan to forecast inventory and apply more uniform customer discounts - leveraged with news publishers and advanced TV organizations

New York, Ny, Us

P&L responsibility for digital video portfolio, including the online video network (OVN) - a joint venture with Microsoft and AP. At its peak, the OVN had 2,000+ US news affiliates delivering over 120M+ unique monthly visitors. Key responsibilities:- Negotiated multi-year strategic partnerships, evangelized products and created integrated offering with multiple content partners including: MSNBC, NBC News, CBS, Weather.com, NCAA Sports- Rationalized streaming syndication product portfolio, implemented pricing and negotiated content and syndication agreements. Key partners: Google, Yahoo!, MSN, AOL, and CNN- Managed third-party online video advertising solutions with a variety of providers, e.g., Atlas (Microsoft), ThePlatform (Comcast)- Developed digital strategy for working with Google, Yahoo!, MSN, and AOL. Recommendations guided legal negotiations with YouTube and Google News- Frequent panelist at industry conferences including: OMMA, Digital Hollywood, and Streaming Media

Founded digital performance marketing firm focused on customer acquisition for digital startups:- Developed and managed advertiser and affiliate relationships with variety of networks and platforms, e.g., ad.com, CJ- Oversaw marketing plans and budgets for banner, email, SEM and SEO (Google, Y!, Microsoft)

Strategic advisor for early stage digital companies. Sample projects:- Provided strategic guidance to CEO post PE acquisition, e.g., strategic planning & budgeting, re-engineering operations, managing development of affiliate advertising platform, negotiating key vendor and supplier contracts- Enabled e-commerce client to realize +25% growth through extension of digital experiences and operations. Helped optimize marketing campaigns across SEM, display and email reducing customer acquisition cost by 16%- Helped develop and execute digital agency's strategy resulting in 10x revenue growth. Developed technology, operations and other applications to support growth

Operations lead for digital advertising loyalty program (ranked top ten travel website by Jupiter Research – 12/2001). Key responsibilities:- Developed data management platform (MS SQL/VB) to integrate multiple third party data sets, e.g., customer demo, behavioral, other- Led development of technology capabilities from sales to billing, e.g., CRM, CMS, ad serving, delivery, billing- Managed and optimized display, email, and other online advertising campaigns- Implemented and managed day-to-day operations, e.g., systems, teams

Worldwide, Oo

Product and technology advisory consultant focused on early stage technology companies. Sample projects:- Developed technology and product roadmap to support e-learning start-up- Assessed and helped define requirements for online linear TV advertising network - Developed business and forecasting models for consulting firm using Excel/VBA, Hyperion

New York, Ny, Us

Product manager for market-leading news production system. Key responsibilities:- Oversaw product roadmap and implementation teams. Sample customers: ABC, BBC, ESPN, Tribune, Turner, VH1- Implemented broadcast newsroom software system in over 90 broadcast facilities globally. Implemented and configured Windows NT / Active Directory across multiple network topologies- Drafted technical documentation including requirements, use cases, test scripts and user manuals

Mba, Finance & Technology

Computer Science