Roberta Johnson Email & Phone Number

Miami, Florida

Healthy ROI, LLC specializes in business development and focused sales and marketing solutions for beauty and wellness products targeted to the professional aesthetic and anti-aging market. Healthy ROI is a strategic business partner with an impressive network of domestic and international providers of cutting-edge, scientifically-designed, best-in-class wellness products including DNA Assessments, cosmeceuticals and nutraceuticals. We have unique experience in the design and marketing… Show more Healthy ROI, LLC specializes in business development and focused sales and marketing solutions for beauty and wellness products targeted to the professional aesthetic and anti-aging market. Healthy ROI is a strategic business partner with an impressive network of domestic and international providers of cutting-edge, scientifically-designed, best-in-class wellness products including DNA Assessments, cosmeceuticals and nutraceuticals. We have unique experience in the design and marketing of geneticially-customized cosmeceuticals and nutraceuticals.As a strategic partner, Healthy ROI seeks and assesses business development opportunities and ventures that are synergistic with the growing health and wellness industry and our partner’s plans for future growth.We design results-driven and individualized strategies to assist our partners in expanding their options for new beauty and wellness product offerings, revenue streams and advanced technology marketing opportunities.  Business development  Market planning and sales strategies for cosmeceutical and nutraceutical products New product launch Product evaluationOur recent clients include: Live Longer Live Well (personalized biochemical typing and bioidentical hormone replacement therapy software solutions for medical practices), Intrafusions Oxygen Therapy Skin Care (sold at exclusive spas and medical practices), One International (skin care company launching soon). Show less

Miami/Fort Lauderdale Area

One International is a Florida biotech company that creates customized anti-aging skin care and nutrition. Utilizing the advancements in genomics, we connect the dots between science and an individual’s real world desires to look, feel and perform their best..Our genetic testing platform is based on over 15 years of genomics research & development and contains over 130 gene SNPs for testing in the areas of skin aging, overall health, weight management and athletic performance… Show more One International is a Florida biotech company that creates customized anti-aging skin care and nutrition. Utilizing the advancements in genomics, we connect the dots between science and an individual’s real world desires to look, feel and perform their best..Our genetic testing platform is based on over 15 years of genomics research & development and contains over 130 gene SNPs for testing in the areas of skin aging, overall health, weight management and athletic performance. Our world-class team of professionals are experts in the scientific, clinical development and marketing of genetic-based skin care and nutrition. Our products will be sold through professional channels in the U.S. and additional markets internationally. Show less

Weston, Florida

Developed a diverse national client base and consulted on many long-term, large-scale projects to identify strategic business improvement opportunities and design and implement innovative marketing and communication initiatives, campaigns, branding and training to ensure successful implementation. Work with executives and sales teams to improve communication and presentations skills.* Brand and collateral development* Managed large scale company initiatives including branding and… Show more Developed a diverse national client base and consulted on many long-term, large-scale projects to identify strategic business improvement opportunities and design and implement innovative marketing and communication initiatives, campaigns, branding and training to ensure successful implementation. Work with executives and sales teams to improve communication and presentations skills.* Brand and collateral development* Managed large scale company initiatives including branding and rebranding campaign design, collateral development, program rollout and training* Developed recruitment strategies, brochures, candidate assessment methods, and interviewing guidelines. * Coached managers on communication skills and presentation skills. Worked with executives and managers to forecast talent needs and implement retention strategies designed to reduce turnover* Authored and created extensive workplace communications: * Employee and management communications * Handbooks, manuals, newsletters, and press releases * PowerPoint presentations and customized graphics* Developed a 2-day Effective Presentation Skills course and trained over 2,000 mid to senior level managers over several years * Developed and certified a team of experienced business communications and training professionals to deliver the company’s learning solutions to national and international organizationsOur clients included General Dynamics – Advanced Information Systems, General Dynamics – Intelligence Operations, Beckman Coulter, Sunbeam Latin America, Vitas Innovative Hospice Care, Johnson & Johnson, Seagate Technologies, Sensormatic, Burger King, Citrix, Noven Pharmaceuticals, Siemens, Baker and McKenzie, Florida Atlantic University, Broward Community College, General Industries, Banco Santander, NationsRent and more. Show less

Orlando, Florida

Marketing and business development partner for the successful creation, strategic planning and soft launch of a genetically-customized anti-aging skin care product line marketed exclusively to aesthetic practices and medspas. Product line developed from inception to successful launch in under 15 months. * Developed the company’s business model and all supporting operational policies and procedures* Developed the company’s brand and marketing collateral* Managed the development… Show more Marketing and business development partner for the successful creation, strategic planning and soft launch of a genetically-customized anti-aging skin care product line marketed exclusively to aesthetic practices and medspas. Product line developed from inception to successful launch in under 15 months. * Developed the company’s business model and all supporting operational policies and procedures* Developed the company’s brand and marketing collateral* Managed the development of the company’s website/ecommerce/online UI * Directed the product launch into several premier practices in South Florida* Developed and implemented the marketing and sales strategies for physician-only skin care product line to premier aesthetic practices and medspas* Prospected and managed accounts of premier physician practices* Partnered with aesthetic practice partners to provide innovative product sales campaigns to increase practice bottom line* Identified advertising opportunities and created social media campaigns* Designed product training and conducted physician staff training on creative methods of selling* Interviewed, hired and trained independent sales representatives Show less

Miami, Florida

Directed the marketing and public relations efforts for a $120 million national provider of alternate-site healthcare services, specializing in home infusion therapy, dialysis clinics and women's healthcare services, operating in 75+ points of service.* Authored a wide variety of promotional, marketing and inter-company communication materials, including the company's annual report* Initiated and planned multiple marketing campaigns* Targeted, planned and coordinated over 35… Show more Directed the marketing and public relations efforts for a $120 million national provider of alternate-site healthcare services, specializing in home infusion therapy, dialysis clinics and women's healthcare services, operating in 75+ points of service.* Authored a wide variety of promotional, marketing and inter-company communication materials, including the company's annual report* Initiated and planned multiple marketing campaigns* Targeted, planned and coordinated over 35 yearly national trade shows.* Scripted and produced a several company videos* Conceptualized advertising and coordinated monthly ad schedule* Managed the marketing and graphic design departments* Directed key projects, such as developing a comprehensive Corporate Overview to assist the managed care and field sales representatives with obtaining contracts and new referral sources* Produced a monthly Managed Care Bulletin to assist the field sales staff with increasing sales and building their referral base* Collaborated with the National Director of Sales to develop a 3-week Operations/Sales Training for all General Managers Show less

Hialeah, Florida

Directed the operation of three departments (Marketing, Physician Relations & Community Outreach) for a 411-bed, non-profit hospital with a staff of 1150 employees. * Implemented a physician recruitment and retention program and appointed management liaisons to target specific physician groups* Conducted hospital-wide needs assessment and directed educational programs for the medical, nursing and non-clinical staff, as well as the community* Redirected the scope of a hospital's… Show more Directed the operation of three departments (Marketing, Physician Relations & Community Outreach) for a 411-bed, non-profit hospital with a staff of 1150 employees. * Implemented a physician recruitment and retention program and appointed management liaisons to target specific physician groups* Conducted hospital-wide needs assessment and directed educational programs for the medical, nursing and non-clinical staff, as well as the community* Redirected the scope of a hospital's Nursing Education Department to include physician education, management and general staff education, as well as facilitation and support services for total quality management teams* Implemented a monthly management development program for senior and mid-level managers Show less