Robert Jacks Email & Phone Number

Atlanta, GA, US

Peachtree Corners, Georgia, US

Provides executive direction/oversight of Account Services, Billing, HR, New Business departments & External Branding efforts. Drives revenue growth and fosters strong client relationships. Leads the agency team to provide creative direction on projects, ensuring client satisfaction and operational efficiency.

Atlanta, Georgia, US

Responsible for developing and executing integrated strategic marketing plans for SRTA and its consumer brands (Peach Pass and ATL/Xpress). Accountable for developing comprehensive marketing campaigns that advance the agency’s brand identity and broaden awareness of its programs across key stakeholder audiences. Directs and manages local and regional.

US

Supervised field marketing and promotional activity for Eastern United States. Directed and managed regional marketing, promotional, and media budgets totaling $6,000,000. Administered territory consisting of 41 markets and over 500 franchise and company restaurants. Managed markets, local media, product performance analysis, budget management, agency.

• Directed all marketing and promotional initiatives for Capital Restaurant Group, LLC/BURGER KING franchisee with 28 restaurant locations in South Carolina. Strategic leader for all local store marketing programs, media.
• Increased comp sales growth for four consecutive periods, with 3.5% increase during first quarter 2012.
• Executed approved LSM programs and activities to generate measured trial, traffic, and profitable sales.
• Implemented new restaurant reimaging program in 30 restaurants during first quarter 2011.
• Secured and managed community partnerships with local organizations and schools. o Solidified multi-year agreements for company as lead corporate sponsor.o Sponsored over 1,200 youth teams and 14,000 participants, with.
• Spearheaded company recruitment efforts in 2012, hiring over 100 associates, shift leaders, and restaurant managers. o Developed support materials and executed sourcing events to attract candidates.

Miami, Florida, US

• Oversaw strategic direction for multiple product platforms, including lunch, seafood, and kids’ meals. Led project management and implementation of product tests and calendar promotions from ideation to implementation..
• Executed Garlic Butter Shrimp product test in six markets. Test results generated +4% sales increase in restaurants.
• Assisted in the system launch of new Sweet Tea beverage program, which included merchandising and packaging

Atlanta, Georgia, US

• Supervised all strategic marketing and communications activities for Mrs. Winner's Chicken & Biscuits.
• Directed brand to four consecutive periods of sales growth during 1st half of 2008.
• Managed agency team/vendors charged with development & implementation of TV/radio, print, outdoor, digital and point-of purchase creative.
• Pioneered new corporate Brand Standards & contemporized interior and exterior POP merchandising.
• Initiated first cable TV campaign by the brand in almost five years. Led in the creative development & media placement.
• Launched first-ever outdoor campaign using a combination of large outdoor bulletins, 30-sheet posters and bus transit.

US

• Led strategic marketing and communications activities for BLIMPIE Subs & Salads. Spearheaded creative strategy & production of all targeted media and marketing materials.
• Managed team of internal creative designers and agencies/vendors charged with development & implementation of TV/radio, print, outdoor, digital and point-of purchase creative.
• Executed system-wide quarterly promotions/product launches for over 1,500 BLIMPIE locations including creative development, production and fulfillment to the restaurants. Cut POP production costs by 25% by reducing POP.
• Managed a yearly marketing budget of $2.6 million. Further reduced 2007 budgets through agency consolidation and more effective merchandising development/usage. Championed continued development & in-store testing of.
• Pioneered new Brand Standards guidelines & brand logo refresh to include long-standing “Subs & Salads” tagline.

Amsterdam, North Holland, NL

• Developed and executed marketing communications plans & initiatives for MC Strategies and its three brands: WebInservice®, Coders.com® and USA Prepare®. Managed strategic healthcare partnerships and developed.
• Revised corporate brand standards for each of the three brands including logo refresh, new colors and typefaces.
• Spearheaded the redesign of all corporate websites including text and graphics.
• Developed corporate media kits & press releases for monthly product launches and company initiatives. Worked with media contacts to generate positive publicity in trade publications.

Chicago, IL, US

• Administered and developed client communications plans and marketing initiatives for both Verizon residential and long-distance telecom segments. Developed local market extensions to build awareness in targeted markets.
• Oversaw $1.3 million of client national media & promotional budget.
• Managed team of internal creative designers and media buyers charged with development & placement of promotional creative/broadcast elements.
• Successfully executed national Black History Month & Soul Beach Music Festival promotions for Verizon. Promotional elements included television, radio, direct mail, Internet and point-of-purchase.

US

Led the day-to-day account management of national corporate sponsorships for UniverSoul Circus totaling nearly $2.5 million dollars. Sponsors included General Mills, Burger King and Ford. Served as key point of contact in developing additional corporate sponsorships for program. Developed & managed local promotional extensions to build awareness of sponsor.

Brooklyn, NY, US

Directed agency media plans and field marketing strategies for sixteen Southeast markets in Virginia, North Carolina, South Carolina, Georgia and Eastern Tennessee for Burger King. Coordinated and executed local store marketing (LSM) efforts for Burger King including radio remotes, grand openings, public relations and promotional events. Managed combined.

Worked at the agency on various accounts such as McDonald's and Bell South. Developed the sales pitch and presentation to successfully win the McDonald's Southeast account.

Bs, Marketing

Certificate - Pldc, Non-Commissioned Office Course

Military Administration

High School Degree