Roberta Janis Hummel Email & Phone Number

Boston, Ma, Us

Greater Boston

Leading strategic and customer centric communication and marketing efforts for our Commercial and Industrial customers we serve across Massachusetts, Rhode Island and New York.

Greater Boston Area

At the forefront of Change at National Grid, the Gas Business Enablement Program is driving change to develop a Gas Business of the future. Bringing innovation and solutions developed by the Voice of the Business, GBE is with Agile methodology innovating organization wide. Developing and executing engagement change marketing for those impacted by GBE new systems. A Harvard Business study in the making GBE is utilizing John Kotter's "Accelerate" to succeed in sustainable change across the organization.

Greater Boston Area

As a consultant on the Gas Business Enablement Program, drove change for faster adoption, higher utilisation of and proficiency with the transformations that impact National Grid employees across the business.

Atlanta Ga / Boston Ma

Developing and driving marketing and communication impact strategies for startups and businesses. Leveraging technology and traditional marketing tactics to plan effective strategies that listen to the consumer and have a high ROI.

Greater Boston Area

Marketing & Communications Professor at Emerson College with courses such as Global Advertising & Public Relations and Capstone. Coaching undergraduate and graduate students strategic marketing planning, content development, media and budgeting for real-life clients.

Moscow Russia / Boston, Ma Usa

At Luxoft, a publically traded Global IT Services Provider & Software Producer, drove Marketing and Communications contributing to the development of B2E and B2B initiatives across six industries while focusing on the strongest practices in Automotive, Finance and Technology. As part of the Global Marketing Management Team reported directly to the VP of Global Marketing.Developed and created a Branded Communications Team, "Luxoft Global News," for internal and external channels. Managed the team across functional teams with executive management, lines of business, marketing operations, and sales. Managed Luxoft Global News Team with a newsroom model created and distributed written and video content supporting both B2B and B2E initiatives. A global brand strategy initiative.

Moscow, Russia

Developed marketing strategies for new digital publishing suite called Mindlikes. In a global team of marketing, design and software programing experts, led the Marketing efforts and brainstorming for the pending launch of this new product. Involved in hands on and planning fashion of the general marketing and PR campaigns to promote Mindlikes suite of publishing tools. Active and flexible player and lead in all aspects of the internet startups marketing needs including site testing as deployments were made by the developers.

Greater Boston Area And Moscow Russia

An international publishing and retail organization with corporate headquarters in Italy and US & Canadian headquarters in Boston. Created, planned, oversaw the realization of the integrated strategic marketing and sales plans for Pauline Publishing House and 15 Pauline Retail Bookstores, and online store for Pauline USA. Led Marketing and Sales teams in the execution of product development & pricing, internet marketing, public relations, promotion, trade shows and event marketing as Pauline Publisher and Retail.Led and managed the retail branding and merchandising for Pauline USA. Created a new layout and retail design starting with a flagship store in Boston. Initiated segment audience targeted Events for adults, children and families in Pauline retail spaces and in local venues.

Master'S Degree, Marketing

Bachelor Of Arts (B.A.), Communications