Precise AI aims to redefine data exchange for consumers, publishers, and advertisers alike. We offer solutions to manage the capture of consented first-party data, create unique audiences & insights utilizing federated machine learning, and activate those audiences at scale via the PreciseDSP.

I specialize in advising clients across sectors on Data & Analytics, Business Operations, and Product Strategy. Silver Ridge Advisors is a management consulting firm that works with Fortune 500 and mid-size companies as a trusted advisor, collaborative partner and enabler of results. We are hired by executive teams in financial services, media & technology, consumer products & retail, healthcare and industrials, and are engaged by private equity and corporate development groups as an investment and operating partner.

As an executive within the Technology organization responsible for driving enterprise data product strategy, I've overseen a variety of essential initiatives supporting the business's mission to become a unified, global media business and streaming industry leader. Throughout multiple ownership changes and restructurings, I've continued to achieve success thanks to my ability to work across business and technical teams, bring structure to ambiguous problems, and develop and execute the plans to move forward. Highlights include:- Launching new data & analytics products for the flagship HBO Max streaming product including a unified content metadata catalog to power personalization & marketing and an international content supply chain operational analytics platform- Running a development team focused on self-service analytics and ML tooling for over one hundred users - Joining a deal team to evaluate and execute an eight-figure analytics technology acquisition- Driving data collection practices and standardization initiatives to create more consistent and accessible data across the organization

Our team served as Turner's in-house Strategy & Innovation team, balancing traditional functions like long-range planning with new business building and product development. We developed several mid eight-figure adjacency business strategies for TBS talent and executed live events, merchandising, and podcast pilots in-market. As part of the Innovation practice area, I led a team to build and ship a prototype for a holistic data analytics & reporting capability for Turner's linear, digital, and social channels. This ultimately resulted in partnering with the Chief Data Officer to develop Turner's first Data Strategy for how consumer data is collected, managed, productized, and monetized throughout the company.I then joined the first Data Strategy & Privacy team to drive the strategy through ongoing engagement with Turner's corporate and business units, analytics productization, and technology vendor and architecture standardization.

Focused on strategic partnerships in Canada and Latin America. A primary goal was developing a partnership with one of Latin America's largest mobile operators to monetize cellular phone data through a media sales business using the AOL adtech product suite. In addition to supporting the overall negotiation, I created the strategy and validated the feasibility of deploying the product offering in the markets under consideration.

Joined a small Strategy & Operations team reporting to the Chief Analytics Officer and charged with tackling C-level priorities. A key area of our work was developing and executing the enterprise operating plan including partnering with leadership to map the entire business, set measurable goals, and define and operationalize metrics & KPIs to drive accountability. In addition, I joined the deal teams on multiple nine-figure strategic partnerships, including the transformative AOL-Microsoft search-and-advertising alliance, where I was responsible for revenue modeling and critical IMO functions

Boutique management consultancy advising Fortune 500 and Private Equity clients. Managed 10 projects over 3 years. Engagement highlights included developing digital growth and product strategies in the online learning space, relaunching traditional publishers as modern digital businesses, and optimizing advertising sales strategies

Software developer on the video frameworks team. Implemented hardware-accelerated codecs to reduce video playback power consumption by up to a third. Owned automated regression testing frameworks and managed OS build submissions