Robert Albaugh Email & Phone Number

Manage sales of 3 major product categories-spices, condiments and rice-in grocery, specialty and natural channel sales in a 9-state territory. Inherited an underperforming region with less than $1M in annual sales and a history of sluggish growth and limited retail distribution. Manage 5 broker networks, build relationships with key accounts and lead branding efforts. ➢ Over a 5-year period, gained 100% retail distribution within the spice category and established competitive retail price points.➢ Grew marinade line to the #1 product SKU in the territory with significant increase in brand awareness. ➢ Grew overall territory sales by 300% over 5 years with expanded distribution from 50% to nearly 100% across several product categories.➢ Transitioned 50% of customers from distributors to direct purchasing.

Greater Los Angeles Area

Planned and executed strategic sales and marketing plans for manufactured nutritional and meal replacement bars, and confectionery products. Managed a team of 5 direct reports. Streamlined the distribution channel pipeline, established strategic vision for new product launches, oversaw market research, redesigned packaging and expanded product positioning. Conducted research to determine demand and appeal for new products.➢ Worked collectively with sales / marketing teams to research and identify new opportunities that successfully grew annual sales from $10M to $28M within 4 years. ➢ Conceived and developed a new line of meal replacement bars/shakes that contributed to overall company growth of $12M annually. Led marketing managers in creating new confectionery product lines that incrementally grew sales by $6M within the first year.➢ Reengineered marketing goals to target category management including shelf positioning and pricing, resulting in improved category turnover and brand awareness. ➢ Designed marketing collateral including brochures, advertisements, price lists and marketing releases. Managed a highly successful $5M national TV advertising campaign for meal replacement products.➢ Collaborated with MIS staff to pioneer a company-wide system that evaluated and tracked promotions and sale histories. Remote utilization increased efficiency and generated $1M+ in annual cost savings.

Greater Chicago Area

Provided strategic leadership for a 5-member marketing team that supported a $120M sales division with 10 product brands for a candy and fruit snack manufacturer. Developed short and long-term plans, budgets and marketing strategies. Researched and led point discussions for cartoon character licensing agreements to promote candy and fruit snacks product lines. Managed marketing and fulfillment operations for coupon-related promotions. Planned highly profitable retail promotions with grocery, mass merchandiser and club store chains.➢ Conceived and developed a fruit snack product line resulting in $40M in new annual revenue.➢ Forged profitable, co-branding Nickelodeon partnership; developed distribution channels and advertising. ➢ Directed a $25M annual retail promotion budget that increased incremental sales by 140% annually.➢ Supervised a category management team that positioned the company as a preferred vendor.➢ Created a promotion tracking system that isolated unproductive programs and saved $3M annually. ➢ Optimized product performance through data-driven repackaging design and retail promotional programs.