Roberta Lemgruber Vilela Email & Phone Number

Oslo, Norway

Oslo, Norway

- Supporting the development of a new Powerbrand for Yara's new organic and organo-mineral products (YaraSuna), including positioning strategy and integration to our current portfolio of products, for activating and launching this product in Finland. - Supporting the development of a positioning platform for Yara's new ambition – Growing a Nature-Positive Food Future- Supporting the development of an aligned message for the people strategy, Grow@Yara, and the Grow@Yara campaign- Assisting the development of the book "Courage to Be" that portrays different stories of women agronomists that are part of the Women in Agronomy program- Helping different organizational departments, units, and regions with positioning and application of the brand- Ensuring the Brand is supporting commercial strategies and applied consistently- Managing agency and film production partners to deliver high-quality brand concepts and campaigns

Oslo, Norway

- Mapping new Fundraising opportunities related to corporate fundraising, developing a more structured process for this area.- Collaboration in the development of a proposal to Norad, Informasjonsstøtten.- Assisting the Executive Chair of the organization and former Prime Minister of Norway Kjell Magne Bondevik.- Communication Strategy: elaboration of the new strategy guiding the communication work;- Negotiation and collaborative work with a branding agency (Brand Platform and new Visual Identity);- Overseeing the elaboration of several communication materials (e.g., press releases, newsletters, Annual Report 2020); - Event planning (Webinar with keynote speaker Former Prime Minister of the UK Gordon Brown and panel with different experts)- Monitoring social media;- Financial transactions related to the office, and reconciliations in the financial system Tripletex;- Helping in recruitment processes;- Managing the interns, structuring their activities, follow-up of deliveries, and feedbacks.

Oslo Area, Norway

- Helping in the structure and market analysis of a new fundraising modality. It included: the creation of kick-off with activities, expected results, possible supports, and deadlines; a conceptual donation package with the benefits, goals, and rewards of the program, developed through research and benchmarking, and; market segmentation (B2B) to delimitate the appropriate target for the program;- Definition of guidelines of surveys for new donors, regular donors, and dropouts.

Sao Paulo

- Responsible for digital content (brainstorm guidelines, production, and promotion), focused on SEO (Search Engine Optimization) best practices.- Community Manager - monitoring TaCerto.com social media (Facebook, Twitter, and LinkedIn).- Customer service and internal solutions analysis - improving our sales and after-sales methods.- Lead Generation - managing partnerships with other companies (purchase and sales of leads) and financial analysis of transactions, comparing leads that were sent/received and price per lead.- Special project: helping in the design and launch of the travel insurance comparison tool.

Sao Paulo

- Content writer – determination of guidelines and writing notes for all magazine sections (beauty, nutrition, health, and fitness).- Public Relations – coordination of press officers’ deliverables.

Sao Paulo

- Content writer – determination of guidelines, interviewing in Portuguese and English, writing magazine’s notes and reports, participation in beauty and health events.

Sao Paulo

- Content producer – responsible for guidelines suggestions, writing reports for all website sections (nutrition, health, family, fitness, beauty, and wellbeing). These articles used to be featured on our partners’ Portals (Yahoo, Msn, R7, Terra).- Translation of scientific researches for Hot news.- Edition of articles sent by specialists for all website sections.- In 2011, I was appointed by the Marketing Director as their new Social Media Analyst (Facebook, Twitter, Orkut). I’ve turned around Minha Vida’s Facebook page from a “friend’s page” to a Fanpage, with interactive language, starting to attract and engage thousands of readers. Today, Minha Vida’s Fanpage has more than 6 million likes.

Master'S Degree, Strategic Marketing Management

▪ Master of Science International Scholarship from BI. ▪ Dean’s List – Master Merit Society – Autumn 2019 and Spring 2020. The studies.

Certificate In Business Administration

I attended the Business Administration Certificate (CBA), a graduate program designed to enhance business management skills. The school.

Post-Graduation Exchange

Semester abroad as part of a bilateral agreement with my home university. Courses: Change Management, Business Ethics, New Venture.

Bachelor In Journalism

Activities and Societies: Creation of a weekly radio program named “Antenados na Moda” (Tuned in Fashion) - production, presentation.