Roberta Maia personal email
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Professional with experience in Marketing Management, 360° Communication and Digital Marketing, with expertise in developing Products and Services, Events and Branding, managing budgets in excess of R$ 3 million.Leadership of strategic projects focused on maximizing brand visibility in various channels, in B2B and B2C multinational companies. Competence in Digital Marketing and branding; optimization of the sales funnel using metrics, adwords, SEO and SEM. Planning and managing digital strategy, including more than 50 monthly campaigns and formalizing link building partnerships with the newspaper important publications to strengthen the brand and SEO. Ability to carry out marketing studies to analyze the market and competition, identify trends and the best marketing tools for implementation. High capability in product support through portfolio management and life cycles; development of new products and services with a focus on results through innovation, financial sustainability, customer experience and process improvement. Mastery of planning and conducting launch actions, communication strategies, CRM and digital presence, brand experience and PR.Experience in a rebranding project involving stakeholders, coordinating the redefinition of vision and values and the creation of the Golden Circle using agile methodologies such as Design Thinking. Experience in leading strategic Account-Based Marketing (ABM) initiatives for the technology sector, with the development of a marketing funnel, resulting in a significant increase in the generation of qualified leads and more than R$ 2.5 million in sales.Experience in branded content projects with third partner companies such as Carrefour and Emma Colchões.Practice in developing and managing communication and marketing strategies for events of up to 40,000 people.Interface with the Technical, Commercial, Communications, Suppliers, Agencies and Press areas in order to align information and strategies.Assigned in large companies such as Light, Senac Rio, Botafogo Praia Shopping, White Martins, ensuring excellence in customer support and efficient resolution of communication projects such as press relations and sustainability management reports.Presence in technical forums and committees with C-leves and Board.Management of multidisciplinary teams with a focus on excellence, relationship with the head office and its global strategies by sharing decisions, aligning objectives and adjusting processes for local operations.Telefone: (21) 98789-9847email: mroberta@hotmail.com
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Communication, Products And Services ManagerProteste Brasil Nov 2020 - Nov 2022Rio De Janeiro, BrazilManagement of Communication and Inbound Marketingt activities, Consumer Defense Services and Product Marketing areas, leading 37 people and 7 communication and marketing agencies. Accounting for a budget of R$ 3 million/year, reporting to the CEO.Leading the development of new products and services (B2B and B2C segments) as well as communication and digital marketing strategies. Participation in the development of strategic planning, defining KPIs and managing strategies for the areas, ensuring correct execution.Definition of the Digital Marketing strategy (SEO, SEM, Guest Post/Link Building) and branding and institutional marketing actions to increase relevance and awareness.Administration of inbound and outbound marketing with monitoring of traffic and conversion metrics, enabling the collection of leads.Planning and managing the testing schedule for products and services, following market trends and consumer behavior in different sectors of the economy (food, consumer goods, electronics, health, etc.).Highlights: Active participation in the development of the newest "Proteste Quality Label" aimed at the B2B market, directly contributing to an increase of more than 60% in label sales (2021/2022). Head of the Branded Content project, hired by Carrefour, focusing on encouraging the use of the NutriEscolha tool. Proteste's rebranding project conceptualization and leadershipnusing Design Thinking. Creation and implementation of an e-learning platform, attracting more than 5,000 students in less than 2 years, reinforce the strategy of community building. Managing more than 50 digital campaigns/monthly. Development of a SEO strategy, including Guest Post/Link Building partnership with the publications O Tempo and Seleções. Management and development of the Proteste magazine app. -
Communication Coordinator (Multimidia Department)Proteste Brasil Jan 2020 - Nov 2020Rio De Janeiro, BrasilCoordination of 360 communication strategies, digital marketing and branded content, leading a direct team of 4 people and 4 marketing/communication agencies, reporting to the Head of Information Service.Production and editing of print and digital magazines.Defining SEO strategies for digital channels and themes and content for videos and social media posts.Highlights: Creation of the 'Proteste's House' concept, leading the restructuring of the magazine and interconnecting the topics covered in all the company's media. Reactivation of the YouTube channel with the creation of new series, increasing the number of followers by more than 15%. Structuring and conducting lives with the participation of personalities such as the journalist André Trigueiro, the actors Murilo Rosa and Caco Ciocler, among others. Conducting webinars focused on launching of digital products. Development of three new courses for the e-learning platform. Management and definition of the editorial calendar for Revista Proteste, the print edition of which had more than 100,000 subscribers throughout Brazil.
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Marketing Communications ManagerAsserj - Associação De Supermercados Do Estado Do Rio De Janeiro Feb 2018 - Jun 2018Rio De Janeiro Area, Brazil(A one-off project)Management of communication and marketing actions focused on bringing the Association closer to its member supermarkets. Management of the agency and content strategy for the website and social networks, and articles for the institutional magazine. Monitoring the meetings of the Board of Directors of Supermercado do Rio.Highlights: Marketing and Communication management for the 2018 SRE Trade Show, which brought together 40,000 visitors, occupying 4 pavilions at RioCentro. Participation in the conception of Asserj Conecta 2018, part of the current Rio Innovation Week, defining all digital communication and the setlist for the event, which brought together 1.000 people at the Windsor Hotel (RJ). -
Marketing And Communication ManagerTechbiz Forense Digital Jul 2009 - Sep 2016Rio De Janeiro Area, BrazilDevelopment and management of the Marketing, PR and Internal and External Communication plan, leading the direct team and service provider agencies in campaigns and advertising pieces.Presentation of monthly reports with KPI monitoring and presented to the Board of Directors, providing crucial insights into marketing results and brand reputation.Administration and monitoring of key performance indicators (KPIs), using Analytics tools linked to the CRM, preparing reports to analyze the efficiency of the campaigns and actions promoted.Definition and execution of ABM content strategies to generate demand and qualified leads.Development of actions focused on strengthening the brand in the market through content marketing, events, webinars and relationships with business partners and stakeholders.Creation of webinar agendas based on the main queries received via Customer Service with the aim of disseminating knowledge of the solutions and promoting an increase in revenue by contracting new services.Management of the marketing and events budget, participating directly in the contracting of stakeholders and sponsorship quotas.Interface with the marketing areas of the main international partners to build talks and events focused on training the technical-sales team and clients.Highlights: Definition and execution of ABM (Account Based Marketing) strategies, creating demand and designing the sales funnel, in partnership with the sales team, resulting in more than R$2.5 million in sales in a single B2B campaign. Identifying opportunities for new strategic events focusing on group promotion through sponsorship initiatives, including space for talks by key representatives from important commercial partners such as OpenText, Cellebrite, Magnet Forensis, AccessData, Nuix, RSA and others. -
Media, Internal Communication & Pr ConsultantTechbiz Forense Digital Mar 2006 - Jun 2009Rio De Janeiro, BrazilLeading the implementation of the Media Relations and Internal Communications strategy, promoting employee engagement and helping to implement the company's Value Proposition, in partnership with the Human Resources team. Development of the institutional communication strategy for the website, blog and social media, and for online and print media.Production and management of Internal Communication news on the local Hub (intranet) and production of texts, including speeches and briefings for media interviews.Translation and adaptation of product data sheets for international partners for local clients and the press.Media training for leaders and technical teams.Organization of events for B2B and GOV audiences, with a focus on strengthening the brand and launching new technologies.
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Senior Editor/PublisherReport Sustentabilidade Jan 2009 - Aug 2011Rio De Janeiro, BrazilResearch, writing, and editing of sustainability reports based on the Global Reporting Initiative (GRI) model, serving major companies such as White Martins, Anglo Gold Ashanti, Senac Rio, and Light. -
Account ExecutiveResh Comunicação 2008 - 2009BrazilPress relations and internal communication consulting, serving various clients: Giraffas, Botafogo Praia Shopping, PASA (Vale Retirees Plan), Circo Cresce e Viver, among others.
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Reporter And Assistant EditorJornal O Tempo Jun 2001 - Jul 2006Belo HorizonteWriting and editing articles for the culture, automotive, and technology supplements of O Tempo newspaper in Minas Gerais, covering important events such as the São Paulo Motor Show and conducting interviews with personalities such as Nobel laureate in literature, José Saramago.
Roberta Maia Skills
Roberta Maia Education Details
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A02579 -
Digital Marketing -
Arte E Filosofia -
Bi, Marketing Digital E Estratégia Data Driven
Frequently Asked Questions about Roberta Maia
What is Roberta Maia's role at the current company?
Roberta Maia's current role is Marketing and 360 Communication Strategy | Digital Marketing | Copywriter | Events | Branding.
What is Roberta Maia's email address?
Roberta Maia's email address is mr****@****ail.com
What schools did Roberta Maia attend?
Roberta Maia attended Pontifícia Universidade Católica De Minas Gerais, Universidade Estácio De Sá, University Of Illinois At Urbana-Champaign, Pontifícia Universidade Católica Do Rio De Janeiro / Puc-Rj, Pontifícia Universidade Católica Do Rio Grande Do Sul.
What skills is Roberta Maia known for?
Roberta Maia has skills like Public Relations, Journalism, Social Media, English, Corporate Communications, Blogging, Media Relations, Internal Communications, Digital Marketing, Business Strategy, Marketing Communications, Marketing.
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Roberta Maia
Diretora Comercial Na Álvaro Maia Imóveis | Avaliadora E Perita Cnai | Corretora De Imóveis | Empreendedora | Superhost On AirbnbBelo Horizonte, Mg -
Roberta Maia
Advogada Corporativa | Expertise Em Contratos E Negociações Estratégicas | Gestão De Riscos E Controle De Sla | Consultivo | Governança Corporativa | ContratosRio De Janeiro, Rj -
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