Roberta Scott Email & Phone Number

Valencia, ES

Seattle, WA, US

• Lead global marketing and communications strategy for ATTA, overseeing content creation and distribution across online, print, social, and event channels
• Drive implementation of key organizational priorities through effective project management and collaboration with regional teams
• Manage and guide the Marketing & Communications Team, including oversight of AdventureTravelNews, content creation, membership engagement, and web development
• Develop and execute integrated marketing campaigns to amplify ATTA's research, webinars, articles, and videos
• Collaborate with PR and Marketing firm to enhance ATTA's brand presence and thought leadership in the adventure travel industry
• Oversee content calendar and advise on distribution strategies for global audiences

St. Cloud, MN, US

• Inbound Marketing:
• Lead execution of client-oriented initiatives with measurable outcomes.
• Develop and implement diverse inbound elements (landing pages, emails, blogs, etc.).
• Collaborate cross-functionally with web, content, and design teams.
• Optimize lead generation through email, content, and social channels.
• Establish KPIs, analyze data, and provide improvement recommendations.

Beaverton, OR, US

• Provide information regarding fit, performance, & durability to inform the women’s training category of successes & opportunities for prototypes (test shoes)
• Participate in a variety of wear tests from focus groups, fit & feels, dynamic tests, short-term tests, & long-term wear tests

Beaverton, OR, US

• Served as a liaison to Nike Footwear product test analyst in the women’s training category
• Point of contact for the University of Portland, managing ten (10) female students that were participating in wear tests by reporting their wear log information, hours, & any issues to Nike test analyst

Beaverton, OR, US

• Received swatches, material boards, & organization assignments to complete over the course of 2 weeks
• Preserved Nike’s brand image by making all swatches and material boards with the highest quality of accuracy
• Worked together with other employees to make sure all swatches and material boards were sent out to assigned regions on time

Portland, Oregon, US

• Served as email and SMS communications lead, working with marketing leadership to strategically map marketing campaigns.
• Lead day-to-day execution of email and SMS campaigns, automated flows, and transactional emails.
• Conceptualized and built emails to support company's various customer types (B2B, B2C), guiding them through funnel and driving desired end action.
• Incorporated brand voice and style in all copy and design for email and SMS campaigns.
• Created and executed A/B tests, recorded results, and advised on improvements. Testing included subject lines, message content, CTAs, imagery, customer list segments, send time, and new features intended to drive.
• Outlined roadmaps for automations, processes, A/B tests, and email optimization structure.

Beaverton, Oregon, US

• Manage multiple projects with competing priorities and timelines by tracking progress and reporting updates to ensure deadlines are met
• Collaborate with internal and external stakeholders to gain accurate project requirements ahead of delegating tasks
• Assess project risks and be proactive in coming up with solutions
• Maintain and update the PacRes Mortgage website and add additional pages for Mortgage Advisors and Branches when needed
• Refined operational procedures to better streamline project coordination as well as the onboarding process of new employees
• Provide one on one mentoring and strategy sessions with Mortgage Advisors to discuss marketing tactics they can implement

Portland, Oregon, US

• Create regular reports and update internal databases
• Monitor key dates related to loan transactions
• Provide administrative support managing various CRMs in Surefire
• Facilitate internal communication
• Respond promptly to managers' queries
• Act as the point of contact between executives and employees/clients

Portland, OR, US

• Implemented robust marketing campaigns across multiple forms of media, including radio, TV, billboards, digital and print advertisements
• Managed the booking, design, and production process of all collateral, which involved cross-functional stakeholders and 3rd party vendors
• Tracked all expenses relating to each individual Broadway show and season to ensure budgets were kept on track
• Ran social media accounts, growing brand awareness by scheduling captivating and timely content which led to increased engagement and conversions amongst Broadway fans and followers
• Executed email campaigns to the Broadway database by requesting emails to be created and designed, proofing them, scheduling them to deploy, then reporting back open and click thru rates

Beaverton, OR, US

• Manage a program that makes over 33% of the entire recreation center’s revenue
• Continually increase program enrollment by strategically planning based on forecasted demand which has ultimately increased program revenue
• Orchestrated staff schedules that aligned with class enrollment needs
• Sole responsibility for staffing including interviews, new staff integration, training new staff members, & yearly evaluations
• Assisted in front office tasks as needed
• Promoted the thrill, hard work, and dedication of gymnastics to younger generations

Portland, OR, US

Manage on game day: Ingress and egress giveaways, pre game ceremonies, youth soccer groups participating in game day festivities, halftime entertainment or promotions, post game events such as meet and greets or autograph sessions, and manage brand stadium signage

Portland, OR, US

• Completed strategy development for soccer, volleyball, basketball, & baseball in digital, print, & email
• Fulfilled sponsorship requirements for Buffalo Wild Wings, Chipotle, Car2Go, Nike, & Coca-Cola
• Experienced event planning and managing

Portland, Oregon, US

• Raised over $20,000 through sponsorships and fundraising
• Granted four (4) wishes

Bachelor Of Business Administration (B.B.A.), Marketing Major/Communications Minor

High School Diploma, Business Pathway