Robert Ames Email & Phone Number

El Segundo, CA, US

New York City, NY, US

• Digital leader for a private equity backed business information and marketing services company with over 60 highly respected brands, 5,000 customers and a global B2B and consumer audience of over 13 million..
• Identified, negotiated, and implemented a SAAS CMS publishing platform that dramatically lowered operating costs while improving both performance KPIs and revenue yield.
• Redesigned and migrated 36 media brand websites with responsive, dynamic template designs that resulted in significantly improved audience engagement and performance.
• Rationalized and consolidated multiple digital ad products into a unified ad package featuring display, native and social products that is now utilized across the company's five vertical markets globally, resulting in.
• Redesigned and completely rebuilt both the frontend and backend of AV-iQ.com, a data services and electronic catalog business after it was acquired in 2014.
• Lead the company's privacy and GDPR compliance efforts.

Los Angeles, US

• Executive management team leader responsible for developing digital monetization and brand development strategy for the largest media company serving LGBT audiences with award-winning brands such as Out, Advocate.
• Increased total digital revenues by 70%, average CPMs by 40%, and overall sell-through by 20% in first eight months by restructuring product offerings.
• Developed sales strategy to utilize social media impressions to protect contextual display inventory and pricing while offering advertisers more competitive eCPMs.
• Grew digital audience by more than 200% over twelve months by establishing best practices and coordinating efforts across editorial, consumer marketing, technology and sales.
• Established key performance metrics and demonstrated consistently superior campaign performance across most advertising categories with 2 - 3 higher KPIs vs. competitors.
• Developed revenue sharing licensing partnerships to create profitable brand extensions.

San Francisco, US

• Senior management team member of the largest in-market automotive publisher network representing 15 publishers with 7 million monthly uniques and annual digital display revenue of $43 million. Responsible for.
• Reorganized sales operations team to become more client focused, significantly improving internal service levels and the satisfaction ratings from the company’s sales and publisher teams.
• Created executive reporting dashboards with weekly revenue estimates.
• Support sales team efforts by implementing quarterly account reviews and meeting regularly with major agency and OEM clients.
• Increased behavioral targeting advertising revenue by expanding and negotiating new relationships with Audience Science, Collective, AdExhange and several large individual publishers.
• Implemented Yieldex inventory management system to better manage highly targeted overlapping inventory of more than a half billion monthly impressions.

US

• Divisional leader of Hachette’s Enthusiast Network (CARandDRIVER.com and ROADandTRACK.com, CycleWorld.com, BoatingMag.com, FlyingMag.com, PopPhoto.com, SoundandVisionMag.com) with 4 million monthly uniques and $13.
• Grew digital revenue by over 80% in three years.
• Redesigned websites to focus on in-market consumers in each vertical, making archived content available via buyer’s guides with shopping tools, blogs, videos, social network integration programs.
• Integrated print and digital sales teams with client solution based sales programs to increase profitability and drive average paid impression rates from less than $10 cpm to $18 cpm.
• Created innovative and highly profitable new advertising and advertorial products.
• Managed audience development, community, SEO and SEM efforts.

US

• Founding management team member of the leading e-commerce and software systems provider serving vertical markets in the automotive aftermarket industry. Managed the company’s $24 million Direct to Consumer online.
• Created the industry’s most successful aftermarket e-commerce website, ranked number for unique visitors, sales and customer service including Forbes’ “Best of the Web.”
• Developed highly efficient affiliate, affinity and retention marketing programs that reduced advertising expenses by over 50% while increasing sales by 25%.
• Increased conversion to buyer from 0.25% to 2.02% (highest in the category) by improving navigation and search functionality, expanding online product catalog and improving product fitment guide.