Digital leader for a private equity backed business information and marketing services company with over 60 highly respected brands, 5,000 customers and a global B2B and consumer audience of over 13 million. Responsible for evaluating potential acquisitions and then rapidly integrating and rebuilding acquired brands. Oversee all digital development and operations, email production, and ad operations.• Identified, negotiated, and implemented a SAAS CMS publishing platform that dramatically lowered operating costs while improving both performance KPIs and revenue yield.• Redesigned and migrated 36 media brand websites with responsive, dynamic template designs that resulted in significantly improved audience engagement and performance.• Rationalized and consolidated multiple digital ad products into a unified ad package featuring display, native and social products that is now utilized across the company's five vertical markets globally, resulting in greater efficiency and improved yield.• Redesigned and completely rebuilt both the frontend and backend of AV-iQ.com, a data services and electronic catalog business after it was acquired in 2014.• Lead the company's privacy and GDPR compliance efforts.

Executive management team leader responsible for developing digital monetization and brand development strategy for the largest media company serving LGBT audiences with award-winning brands such as Out, Advocate, Pride, and Gay.com. Managed digital ad operations, sales marketing, research, events, and social media teams.• Increased total digital revenues by 70%, average CPMs by 40%, and overall sell-through by 20% in first eight months by restructuring product offerings.• Developed sales strategy to utilize social media impressions to protect contextual display inventory and pricing while offering advertisers more competitive eCPMs.• Grew digital audience by more than 200% over twelve months by establishing best practices and coordinating efforts across editorial, consumer marketing, technology and sales.• Established key performance metrics and demonstrated consistently superior campaign performance across most advertising categories with 2 - 3 higher KPIs vs. competitors.• Developed revenue sharing licensing partnerships to create profitable brand extensions.• Rewrote the company's equity investment prospectus to highlight digital, mobile and social revenue growth potential and brand extension opportunities.

Senior management team member of the largest in-market automotive publisher network representing 15 publishers with 7 million monthly uniques and annual digital display revenue of $43 million. Responsible for Jumpstart’s digital revenue operations including sales and product operations, technology system development and integration, yield and campaign analytics. • Reorganized sales operations team to become more client focused, significantly improving internal service levels and the satisfaction ratings from the company’s sales and publisher teams.• Created executive reporting dashboards with weekly revenue estimates.• Support sales team efforts by implementing quarterly account reviews and meeting regularly with major agency and OEM clients.• Increased behavioral targeting advertising revenue by expanding and negotiating new relationships with Audience Science, Collective, AdExhange and several large individual publishers.• Implemented Yieldex inventory management system to better manage highly targeted overlapping inventory of more than a half billion monthly impressions.• Developed API based solutions to automate campaign trafficking, optimization tasks and reporting.• Established success measurement criteria to enable campaign optimization for each major client advertising strategy using client supplied Key Performance Indicators when available and using publisher and network data when KPI data was unavailable.

Divisional leader of Hachette’s Enthusiast Network (CARandDRIVER.com and ROADandTRACK.com, CycleWorld.com, BoatingMag.com, FlyingMag.com, PopPhoto.com, SoundandVisionMag.com) with 4 million monthly uniques and $13 million in 2009 annualized revenue. • Grew digital revenue by over 80% in three years.• Redesigned websites to focus on in-market consumers in each vertical, making archived content available via buyer’s guides with shopping tools, blogs, videos, social network integration programs.• Integrated print and digital sales teams with client solution based sales programs to increase profitability and drive average paid impression rates from less than $10 cpm to $18 cpm. • Created innovative and highly profitable new advertising and advertorial products.• Managed audience development, community, SEO and SEM efforts.• Negotiated partnerships and licensing agreements with leading portals to drive traffic. • Served on the executive committee responsible for the acquisition and integration of Jumpstart.• Originally hired to lead Hachette’s automotive sites: CARandDRIVER.com and ROADandTRACK.com where I successfully transformed sites that had been losing $1 million annually to breakeven within 6 months, and profitable in less than 15 months.

Founding management team member of the leading e-commerce and software systems provider serving vertical markets in the automotive aftermarket industry. Managed the company’s $24 million Direct to Consumer online division including marketing, sales and operations with full P&L responsibilities. • Created the industry’s most successful aftermarket e-commerce website, ranked number for unique visitors, sales and customer service including Forbes’ “Best of the Web.”• Developed highly efficient affiliate, affinity and retention marketing programs that reduced advertising expenses by over 50% while increasing sales by 25%.• Increased conversion to buyer from 0.25% to 2.02% (highest in the category) by improving navigation and search functionality, expanding online product catalog and improving product fitment guide.