Roberta M. Email & Phone Number

Washington, Dc, Us

- Define, design, and launch Google Analytics (4 and UA), GTM, and Google Ads implementations for B2B, B2C, and eCommerce clients- Collaborate with the VPs of Strategy and Account Management to productize digital marketing and strategy services- Build easily digestible and brand-specific dashboards in Data Studio that provide insight into key metrics at a glance- Strategize campaign, content, and UX improvements using data analytics, A/B testing, and user testing - Organize and… Show more - Define, design, and launch Google Analytics (4 and UA), GTM, and Google Ads implementations for B2B, B2C, and eCommerce clients- Collaborate with the VPs of Strategy and Account Management to productize digital marketing and strategy services- Build easily digestible and brand-specific dashboards in Data Studio that provide insight into key metrics at a glance- Strategize campaign, content, and UX improvements using data analytics, A/B testing, and user testing - Organize and develop standard operating procedures for the business and clients- Develop relationships with clients based on mutual trust and empathy that strengthen both team's outputs Show less

Burlington, Vermont, United States

- Capitalized on professional network to establish client-base- Defined, designed, and developed a configurable dashboard product for reporting on weekly internal analytics using R, G-Sheets, multi-platform API connections (Jira, BambooHR, Hubspot, etc.)- Responsible for all aspects of the business (sales, marketing, design, development, testing, finances, strategy, etc.)

Burlington, Vermont, United States

- Presented analytical and strategic reports to clients through written reports and oral presentations - Redesigned and managed a weekly newsletter that I wrote and sent out to ~160 people at partner agencies- Composed product user guides and prepared products for release with marketers- Programmed reproducible reports using R and SQL- Generated dashboards in Adobe Analytics and Google Analytics - Strategic and statistical analysis of digital, sales, marketing, and other… Show more - Presented analytical and strategic reports to clients through written reports and oral presentations - Redesigned and managed a weekly newsletter that I wrote and sent out to ~160 people at partner agencies- Composed product user guides and prepared products for release with marketers- Programmed reproducible reports using R and SQL- Generated dashboards in Adobe Analytics and Google Analytics - Strategic and statistical analysis of digital, sales, marketing, and other KPIs Show less

Burlington, Vermont Area

Developed and administered two large-scale longitudinal surveys with ~2000 responses about pro-environmental behaviors and climate change perceptionsCleaned data and statistically analyzed survey results in R, then implemented Bayesian SEM, textual analysis, latent component analysis, and principal component analysis to use in my thesis and to use in a journal article for future publication

Burlington, Vermont, United States

Managed a team of 10 - 15 undergraduate teaching assistants Facilitated class lectures for a 290 student class each semester and lectured for exam review sessions

Burlington, Vermont Area

Created a Trello board and a request intake process to keep the team organized and to facilitate prioritization and task completionPerformed hundreds of dealer and original equipment manufacturer (OEM) brand website audits and maintenance for compliance; this included updating website content, often using HTML and CSSChosen to manage a small program by communicating with external and internal stakeholders; this was outside of my regular work expectations as a contractor

Winooski, Vt

- Successfully implemented agile methodology on a waterfall-process minded technical team; resulted in higher quality product output in a shorter time frame- Wrote user stories, performed sprint planning, created wireframes, established workflows in collaboration with team’s QA and development leads; resulted in more than 15 successful software releases- Constructed feature review and user guides for user acceptance testing (UAT) periods; this improved client relations and reduced calls… Show more - Successfully implemented agile methodology on a waterfall-process minded technical team; resulted in higher quality product output in a shorter time frame- Wrote user stories, performed sprint planning, created wireframes, established workflows in collaboration with team’s QA and development leads; resulted in more than 15 successful software releases- Constructed feature review and user guides for user acceptance testing (UAT) periods; this improved client relations and reduced calls to customer support team for minor questions, saving time and money- Trained clients on WordPress content management system (CMS); resulted in increased revenue and strengthened client relationships with company- Compiled statistics on team productivity and defect counts to present to upper-level management; resulted in more efficient defect distribution amongst teams, greater defect remediation, and an improved product overall- Transitioned to a Retail Research and Development team responsible for developing a large portion of company’s core eCommerce product; adjusted to the different role and responsibilities in a two-week period Show less

Colchester, Vermont

- Created a dorm green certification program using inspiration from existing requirements by professional certification systems.- Researched incentives for participation and excellence in the program.

Saint Michael'S College, Colchester, Vt

Student employee at Language Learning Resource Center- Transitioned entire site’s content from Adobe Dreamweaver to WordPress CMS to improve ease of management, site performance; resulted in 2x the amount of monthly site traffic in a 10 month period- Rethemed site for a better user experience and advertised new website to +2500 prospective users on and off campus through email marketing, social media, printouts, and word-of-mouth- Provided training for a team of staff on Adobe… Show more Student employee at Language Learning Resource Center- Transitioned entire site’s content from Adobe Dreamweaver to WordPress CMS to improve ease of management, site performance; resulted in 2x the amount of monthly site traffic in a 10 month period- Rethemed site for a better user experience and advertised new website to +2500 prospective users on and off campus through email marketing, social media, printouts, and word-of-mouth- Provided training for a team of staff on Adobe Dreamweaver, WordPress CMS, and basic HTML Show less

Burlington, Vermont Area

Performed extensive research tasks and created reports. Assisted in vetting applicant candidates for endorsements. Made Get Out the Vote calls prior to the general election in November.

University Of Vermont, Burlington, Vt

- Developed socio-ecological economic game simulation designed to incentivize farmers to implement non-polluting best management practices- Analyzed game results using statistical software (SPSS), results rejected our hypothesis due to a small sample size; results contributed to published research by professors and researchers of the grant

Graduate Certificate In Community Resillience And Planning, Development Economics And International Development

Master Of Science - Ms, Community Development And Applied Economics

Bachelor'S Degree, Environmental Studies, Economics, Political Science

Activities and Societies: Green Up Club Double majored in Economics and Environmental Studies with a focus on sustainability policy..

International/Global Studies

I spent an incredible semester abroad in Barcelona and explored the colorful Catalan culture, as well as other parts of western Europe. I.