Roberta Musso Email & Phone Number

New York, United States

• Development and execution of demand generation marketing strategies, management of marketing budget and allocation, digital advertising, data analysis, cross-function collaboration to align growth marketing goals and.
• Development and execution of digital content strategy, driving customer engagement and brand growth initiatives
• SEO, website relaunch and management, web content optimization and enhancement of digital brand… Show more Development and execution of demand generation marketing strategies, management of marketing budget and.
• SEO, website relaunch and management, web content optimization and enhancement of digital brand reputation.
• Planning and execution of multi-channel digital performance marketing campaigns (paid search, paid social, display, retargeting, programmatic), A/B testing and campaign optimization.
• Analysis and monitoring of market trends, consumer behaviors, and competition to improve activities and marketing programs, tracking of major KPIs using performance tracking systems

Palermo

• Reported to the CEO, managed two direct reports. Developed a brand identity and brand strategy refined cross media communication, deployed digital and social media activities, content management, branded contents.
• Outlined and implemented radio’s brand identity, specified a new positioning, target segmentation and go-to-market strategy. Enhanced number of daily listeners by 55% YoY.
• Generated a new digital strategy, and cross media… Show more Reported to the CEO, managed two direct reports. Developed a brand identity and brand strategy refined cross media communication, deployed digital and social.
• Generated a new digital strategy, and cross media communication among different channels, analyzed, tracked and maximized customer life cycle.
• Augmented website traffic by 70%, monthly users by 45%, doubling social media followers and total engagement.
• Advised and spearheaded creative projects for advertising customers, cross media branded content online/offline. Increased revenues by 37% YoY.

Palermo

• Acted as primary point of contact for multiple clients, managing relationships and developing strategies that aligned with their goals. Developed compelling brand strategies and initiatives, leveraging on data and.
• Managed multiple client accounts from initial strategy to final delivery ensuring cohesive brand experiences.
• Defined budgets and developed comprehensive marketing plans and executed integrated campaigns across digital, print, TV, and event… Show more Acted as primary point of contact for multiple clients, managing.
• Defined budgets and developed comprehensive marketing plans and executed integrated campaigns across digital, print, TV, and event channels.
• Conduct in-depth market research and competitive analysis to identify target audiences and market trends.Managed a special project for the launch of international women network, Jasmine, for a Non Profit organization.

Milano, Italia

• Reported to the CMO, led three direct reports. Created a Brand communication, data analysis and KPI monitoring, marketing & media planning, handled digital and social media strategy, loyalty and events planning.
• Supported radio’s rebranding, designed storytelling strategy, coordinated new logo design, processed promotional omnichannel campaigns.
• Managed and executed external… Show more Reported to the CMO, led three direct reports. Created a Brand communication, data analysis and KPI monitoring, marketing & media planning, handled digital and social media.
• Managed and executed external qualitative/quantitative data analysis with insights, market research, identifying key trends and data visualization. Performance measurement and monitoring cross media campaign (Tv.
• Promoted positive and consistent user experience, social media strategy and directed paid acquisition campaign with digital marketing strategies and creative contents. Expanded digital KPIs and followers by 40% YoY.
• Guided a cross-functional team for special project and created strong partnerships with music, artists, media agencies, sales dep, editorial staff to create viral communication strategies, customers retention &.

Milano, Italia

• Supervised brand and product strategies, data analysis and pricing strategies to maximize revenue growth, processed marketing budget/ forecast, media planning, built benchmark and competitive intelligence.
• Managed revenues, cost, and P&L, supervised budgeting and forecasting processes, monitored main financial and marketing KPIs. Reduced cost of revenues by 20% YoY, inventories by 35% YoY.
• Drove cross functional relationships with Sales, editorial staff, international licensing… Show more Supervised brand and product strategies, data analysis and pricing strategies to maximize revenue growth, processed.
• Drove cross functional relationships with Sales, editorial staff, international licensing team, and others.
• Established product strategies, defined brand extension, executed value added activities (bundle, co- marketing), new products restyling, optimized pricing strategies to advance distribution, customer retention and.
• Assessed cross media strategies and digital presence, improved original content by data analysis across different channels. Show less

Milano, Italia

• Data Analysis and revenues monitoring
• Product launch management
• Acquisition and retention strategies development to increase ARPU
• Relationship with mobile applications supplier
• Benchmarking and competitive intelligence
• Offline/online communication development

Milano, Lombardia, Italia

• Communication and brand management
• Monitoring the advertising performance
• Supporting new shop concept planning
• Advertising campaign

Master Of Business Administration - Mba, Business Administration And Management, General

Activities and Societies: Graduated with Distinction. Dibs Club, Finance Club Marketing analytics, Neuromarketing, Persuasion and.

Master Of Science (Ms), Marketing Management

Activities and Societies: Degree Thesis Title: “Digital book: a non user and user comparison” Consumer Behavior, Product and Marketing.

Bachelor Of Business Administration (Bba), Business Administration And Management

Activities and Societies: Degree Thesis title: ” Positioning and branding strategy in automotive industry: Mini vs New Beetle case.

Master Of Science (Ms), Marketing Management

Activities and Societies: Exchange Program at USP-FEA in São Paulo, Brazil (5 months) Marketing Planning and Control, Logistic and Supply.