Ideating and executing a strategic growth marketing process, aligned with company goals and in sync with brand and product guidelines.Managing global and regional multi-channel campaigns to drive engagement, lead generation, and conversions, with a laser focus on driving direct revenue impact and monitoring KPIs.Working closely with the product team to build customer demand, launch strategic key feature releases, and get more bottom-funnel conversions. Enhancing the brand's presence across multiple channels, ensuring consistency, and managing content creation for website, social media, blog, newsletters, email, technical whitepapers, case studies, and sales collateral. Conducting market research, competitor analysis and gathering data to fully understand the market and trends.Conducting meticulous analyses and providing data-driven support for the development of business strategies, conducting rigorous A/B tests, and promptly designing dashboards for quick performance insights.Architecting impactful Mass Mail, Google Ads, and other PPC initiatives.Developing a cutting-edge event strategy to improve sales potential in virtual events and tech conferences.Managing external vendors to complete marketing initiatives such as video creation, website development, branding, and PR.Budget Management focused on performance and ROI to efficiently manage allocated resources.

Overseeing the creative content strategy and calendar, managing the branding team.Research of relevant social media trends for the target audience.Paid media planning.Creation of an exclusive online community for event professionals in target markets, promoting brand awareness through partnerships with the sector's main influencers with events, relevant content, networking and community support.Overseeing a PR strategy focused on enhancing brand awareness in key markets: LATAM and NAM.

CommunitySocial MediaEmail Marketing

Marketing campaigns (on & off), PR, and social media management. Institutional comms and product launch/updates campaigns focused on enhancing the brand's narrative across different channels.Key Accounts: Citi, Suzano and Instituto Ecofuturo.Conducting strategic market and competitor's analysis, along with weekly reports to leverage data and optimize campaign performance.

Developing the brand's tone of voice and ensuring brand consistency through all channels.Email Marketing, Mass Mail and Newsletter.

Working cross-functionally in a fast-paced startup environment to roadmap how to reach the right customers with engaging copy for blog posts, email marketing, funneling and articles.Key Accounts: Globo, Ferrero, Microsoft and Citi.

Partnering with HR teams to identify needs, plan and deliver educational initiatives both online and offline, and support in communications (engagement survey's, virtual learning, etc). Working closely with the LATAM HR/communications teams to update and create institutional content. Working on the implementation and usage of online learning tools in different countries (Brazil, México, Argentina and DR), along with support to business units and training sessions in both English and Spanish.