Roberta Reed Email & Phone Number

Richardson, Texas, Us

Espoo, Southern Finland, Fi

Successfully managed the strategy, logistics and execution of both face-to-face and virtual meetings, events, trade shows, and broadcasts (national and international) ranging in size from 10 -3,500 people within budget and time.• Design comprehensive run-of-show, timelines, marketing communications, social media schedule, digital marketing, speaker preparation, quality control, and consultation for internal and external clients for all virtual and in-person events, typically requiring cross-channel and multi-level stakeholders, and agency collaboration.• Developed framework, process, and budget to post-event results. Analyze, track, and report on event deliverables and objectives.• Oversaw budgets ranging from $35K - $14M.• Negotiated hotel, transportation, trade show booth, and venue contracts; supervised hotel room blocks for 10 – 150 customers and employees. • Pivoted from in-person events to virtual events (live, recorded and on-demand) in a matter of two weeks at the start of the pandemic.• Served as principal liaison between marketing, stakeholders, and agency/vendor partners.• Led multiple segments to determine most effective platform selection to market and promote messages virtually during the pandemic. • Recommended new and innovative improvements, templates, and best practices to enhance brand experience for existing and potential customers. • Acted as team expert for Marketo and On24 platforms. Trained the events team on use of database management within Marketo and Percolate. • Analyze post-event attendee and usage reports to plan improved future events efficiently and strategically.

Wilsonville, Oregon, Us

• Directed the strategy and logistics of internal and external events including meetings, industry trade shows (national and international), marketing events, career fairs, team building and employee celebrations. • Produced meetings for groups sized 10 – 150. Drove the message and themes of event email and social media campaigns. • Implemented trade show organization program – ExhibitForce – for more efficient planning.

Charenton Le Pont Cedex, Fr

Manage various meetings and all industry trade shows and sponsorships including a cohesive integration with the content, logistics, budget and events. • Coordinate the logistics of our participation in nine large national Optical trade shows and seven smaller regional trade shows for booth spaces ranging in size from 10’x10’ to 50’x90’, some shows consisting of multiple booths.• Organize the logistics of each booth space including: contract processing, check requests, staffing, graphic production, collateral needs, booth layout and setup, lead collection, post show reports, etc.• Recommend new and innovative improvements and experience best practices to enhance brand experience for customers and potential customers.• Negotiate location and cost for booth and show sponsorships, such as speaking opportunities, customer appreciation events, key note presentations, banners, hotel key cards, massage stations, receptions, education opportunities, trade ads, etc.• Organize multiple meetings and company events held at trade shows and sales meetings for groups ranging from 4 people to 1000. • Manage a budget of almost $2M.• Manage the hotel blocks and contracts for groups ranging from 10 to 300 people. • Researched and implemented the use of an online trade show program (ExhibitForce.com) that allowed our company’s trade show programs to be more easily managed and unified among multiple branches.• Utilize social media outlets as a tool to increase our company’s presence in the industry and draw more people to our booths. • Drive the messages and themes at industry events, aligning to broader Essilor strategies and deliver a measureable and memorable experience.• Ensure sales and marketing leadership have the knowledge, understanding and ability to deliver key messages through sponsorships, activations and trade shows.• Manage agency and vendor resources.

Charenton Le Pont Cedex, Fr

Manage an online incentive program and the Growth Rewards Program for our customers, updating product modules, tracking awards/payments and providing customer service when needed. Work with vendors and off-site customer service team to promote available awards and provide tools and resources for customers’ needs.

Charenton Le Pont Cedex, Fr

Create and manage marketing promotions to help boost sales for non-premium independent labs. Manage the online education/incentive program for our customers, updating product modules, tracking awards/payments and providing customer service when needed. Create and maintain IDD website, updating company info and providing tools and resources for customers’ needs.

Charenton Le Pont Cedex, Fr

See description above for Industry Events/Trade Show Manager

Frisco, Tx, Us

Assist the Director of Field Marketing with all trade show coordination, regional marketing, RV dealer programs and marketing collateral.• Research, coordinate and analyze our participation in more than 250 trade shows throughout the United States. Includes contract processing, check requests, insurance requests, staffing, furniture/electricity coordination, give aways, coding, lead counts, post show reports, etc.• Responsible for the accounting (show costs, travel expenses) of all show teams/field marketing employees.• Manage and process all marketing collateral and supplies for shows to each show team/field employee.• Maintain and update show database, show calendars, and staffing spreadsheets for corporate use.• Assist with research, layout, set up and training of Act! Contact management databases with MIS, Marketing departments and field employees. • Work with sales reps to execute various marketing promotions in the field.• Manage, train and assist internal coordinators with RV Dealer research. Includes analyzing dealers to be contacted, tracking reports, customer services and contract management.

Assist the Director of Marketing and 17 company partners with creating/managing marketing materials and events.• Assist with the planning and setup of trade shows, seminars and networking events.• Organize a Marketing Incentive Program that encourages employees to play an active role in the company’s marketing plan.• Responsible for maintaining and updating 10,000 contacts in company’s client Act! database.• Organize and manage mass direct-mail campaigns for important company updates and seven newsletters.

Us

Assisted Director of Marketing with planning company events, creating and organizing sales/media kits, writing, editing and delivery of press releases, and organizing the company’s 22 mailing lists.• Helped Director of Marketing plan and organize events such as company open houses, conferences, workshops. • Coordinated direct-mail campaigns to more than 3,000 customer contacts, significantly increasing in the participation of company-sponsored events. Resulted in published reviews of our products in several local newspapers.• Acted as a liaison for 3rd party Marketing, PR, Printer, Phone and IT companies.

Jacksonville, Fl, Us

Client Relations Liaison (2001)Account manager and liaison for Hoovers’ enterprise-wide accounts. Managed larger client accounts that consisted of more than 200 people each and provided online client training and problem-solving customer assistance to all clients when needed. Chairman of company’s event planning committee. Inside Sales Associate/Operations Specialist (1999-2001)Supported the outside adsales department by writing, researching and follow-up on all West Coast online advertising proposals, managing all West Coast accounts, and setting up, tracking and analyzing all advertising creative on our website via DoubleClick.PR/Marketing Coordinator (1997-1999)Assisted the PR/Marketing Director with planning and organizing company-sponsored publicity events (trade shows, conventions, company events), writing press releases and product fact sheets and acting as the liaison for any media contacts.

Education record

Certified Trade Show Marketer (Ctsm), Event Management