Roberta Ribeiro Email & Phone Number

Rio De Janeiro

• Management and updating of content for the online Humanos magazine (revistahumanos.com.br) and the Portal da Educação website (portaldaeducacao.sescrio.org.br), promoting activities, projects, and new programs, with.
• Multilingual content management for the World Congress of Education Sesc RJ website (2nd, 3rd, and 4th editions), including planning, content creation, and support for event organization.
• Structuring courses on the EAD platform (ead.sescrio.org.br), including learning paths, tutorials, certificate issuance, and performance analysis.
• Creation of promotional materials, both printed and digital, such as banners for festivals and social media posts.

• Communication Material Creation: Developed and created all online and offline communication materials.
• Branding Management: Ensured proper application of the brand across various materials.
• Strategic Communication and Marketing: Developed and implemented strategies aligned with planning, content, and monitoring.
• Performance Monitoring: Defined KPIs, analyzed metrics, and presented performance reports.
• Event Coordination: Planned and executed social and corporate events, managed client and supplier interactions, controlled schedules and budgets, and approved pieces and deliveries.
• Market Research: Conducted market research, competitor analysis, and target audience mapping

• Development of Corporate Communication and Brand Management strategies alongside the fundraising team, managing online and offline content and the charity’s brand positioning in the national and international market..
• Content creation for website and social media (Facebook, Instagram, Twitter, newsletters, emails marketing).
• Briefings preparation, digital marketing campaign planning and creation of internal and external communication material, both online and offline.
• Result Measurement, metric analysis, and performance report presentations.
• Responsible for communicating and promoting all the activities, achievements and results of Fight for Peace and its 162 global partner organisations.

• Strategic and Creative Planning: Developed graphic communication materials and digital media campaigns, mantaining consistency in visual identity. (buffetlaranjeiras.com/)
• Content Management: Produced and managed content for websites and social media platforms.
• Budget Planning and Control: Created, monitored budgets, and prepared detailed reports.
• Event Budgeting and Coordination: Managed budgeting, planning, and coordination of events.
• Market Research and Trend Analysis: Conducted research, analyzed market trends, and monitored industry developments.
• Client and Supplier Interaction: Maintained direct communication with clients and suppliers to ensure quality and timely delivery.

• Benchmarking and Site Overhaul: Conducted benchmarking and redesigned major international sites, including tvglobointernacional (B2C) and globotvinternational (B2B).
• Online Material Development: Planned and developed online material such as websites, hotsites, emails- marketing, newsletters, and social media content.
• Maintain consistency in the visual identity of all projects.
• International Event Support: Assisted in promoting international events, including creating hotsites, invitations, and promotional items.
• Product Promotion: Developed strategies to promote new products (programs), identified target audiences, acquired new clients, and boosted sales.
• Digital Performance Analysis: Monitored and analysed website performance and created monthly performance reports.

Development of promotional and internal communication materials for Espaço Furnas Cultural.

Pós Graduação, Gestão Empresarial E Marketing

Bachelor / Formada, Comunicação Visual

Education record