Roberta Ribeiro Email & Phone Number

Rio De Janeiro

• Management and updating of content for the online Humanos magazine (revistahumanos.com.br) and the Portal da Educação website (portaldaeducacao.sescrio.org.br), promoting activities, projects, and new programs, with performance monitoring and continuous improvements.• Multilingual content management for the World Congress of Education Sesc RJ website (2nd, 3rd, and 4th editions), including planning, content creation, and support for event organization (congressomundialdeeducacao.com.br).• Structuring courses on the EAD platform (ead.sescrio.org.br), including learning paths, tutorials, certificate issuance, and performance analysis.• Creation of promotional materials, both printed and digital, such as banners for festivals and social media posts.

• Communication Material Creation: Developed and created all online and offline communication materials.• Branding Management: Ensured proper application of the brand across various materials.• Strategic Communication and Marketing: Developed and implemented strategies aligned with planning, content, and monitoring.• Performance Monitoring: Defined KPIs, analyzed metrics, and presented performance reports.• Event Coordination: Planned and executed social and corporate events, managed client and supplier interactions, controlled schedules and budgets, and approved pieces and deliveries.• Market Research: Conducted market research, competitor analysis, and target audience mapping

• Development of Corporate Communication and Brand Management strategies alongside the fundraising team, managing online and offline content and the charity’s brand positioning in the national and international market. (https://lutapelapaz.org/)• Content creation for website and social media (Facebook, Instagram, Twitter, newsletters, emails marketing).• Briefings preparation, digital marketing campaign planning and creation of internal and external communication material, both online and offline.• Result Measurement, metric analysis, and performance report presentations. • Responsible for communicating and promoting all the activities, achievements and results of Fight for Peace and its 162 global partner organisations.

• Strategic and Creative Planning: Developed graphic communication materials and digital media campaigns, mantaining consistency in visual identity. (buffetlaranjeiras.com/)• Content Management: Produced and managed content for websites and social media platforms.• Budget Planning and Control: Created, monitored budgets, and prepared detailed reports.• Event Budgeting and Coordination: Managed budgeting, planning, and coordination of events.• Market Research and Trend Analysis: Conducted research, analyzed market trends, and monitored industry developments.• Client and Supplier Interaction: Maintained direct communication with clients and suppliers to ensure quality and timely delivery.

• Benchmarking and Site Overhaul: Conducted benchmarking and redesigned major international sites, including tvglobointernacional (B2C) and globotvinternational (B2B).• Online Material Development: Planned and developed online material such as websites, hotsites, emails- marketing, newsletters, and social media content.• Maintain consistency in the visual identity of all projects.• International Event Support: Assisted in promoting international events, including creating hotsites, invitations, and promotional items. • Product Promotion: Developed strategies to promote new products (programs), identified target audiences, acquired new clients, and boosted sales.• Digital Performance Analysis: Monitored and analysed website performance and created monthly performance reports.

Development of promotional and internal communication materials for Espaço Furnas Cultural.

Pós Graduação, Gestão Empresarial E Marketing

Bachelor / Formada, Comunicação Visual

Education record