With over a decade of experience in the food and hospitality industry, I am currently the marketing manager at Miðborgin Reykjavík, the city's official destination marketing organization. I am responsible for developing and implementing the marketing strategy, managing the budget, and overseeing the events and campaigns that showcase Miðborgin-Reykjavík's culture, attractions, and business opportunities. I have a master's degree in music business management, and I leverage my skills and knowledge in events, business marketing, and product promotion to create engaging and memorable experiences for locals and visitors alike. I am also the owner of Reykjavik Street Food, a popular and sustainable street food & food truck business that offers delicious and unique food events. Previously, I was the director and owner of Tommi's Burger Joint, a successful chain of burger restaurants that expanded to multiple locations in Iceland and abroad. I am passionate about promoting Miðborgin - Reykjavík as a vibrant and diverse city that welcomes everyone, and I am always looking for new ways to collaborate with partners and stakeholders to achieve this goal. I bring a creative, innovative, and entrepreneurial mindset to my work, and I value teamwork, quality, and customer satisfaction.