Robert Cole Arvidson Email & Phone Number

6800 Burleson Rd

• Establish targeted campaigns based on customer lifecycle, segmentation, predictive, and competitor data
• Build full lifecycle funnels utilizing automation integrated with a sales team to achieve seamless flow and visibility from top-of-funnel to SQL to conversion
• Provide marketing strategy around key business initiatives to further drive conversions and lead generation
• Forecast data trends to better optimize campaigns and increase ROI
• Extensive email list segmentation and workflow mapping
• Implementation of custom HTML and CSS solutions

Culver City, California, United States

• Develop and implement effective SEO/SEM, PPC, and Email Marketing campaigns for clients, customized to their business objectives and budget
• Communicate clear, consistent campaign status updates via scheduled calls and email reports
• Create and update actionable tasks for the production team, driving client campaigns forward
• Own and develop the email marketing service line including but not limited to; cost of service, deliverables, platform recommendations, and team training on best practices
• Strategize, develop, and implement life-cycle campaigns following email best practices
• Focus on client and customer retention via marketing automation and relationship management

Encino, California

• Responsible for strategizing and executing email marketing initiatives, online promotional and transactional advertising/content campaigns, weekly reporting of department growth and opportunities, and high-level.
• Implement and maintain email security protocols including SPF, DKIM, and DMARC
• Increase email deliverability by over 50% through ISP warming and segmentation, engaged-customer segmentation, and security optimization
• Reduce spam and bounce rates while increasing overall engagement through rigorous list cleaning and customer segmentation
• Establish and generate customer retention and re-engagement automations to capture waning contacts and maintain engagement
• Drive inventive A/B tests for copy, subject lines, and other creative elements for each campaign and automation

Santa Monica, CA

• Established targeting strategies based on customer lifecycle, segmentation, predictive analysis and competitor data
• Forecasted date trends to better optimize campaigns and increase ROI
• Extensive email list segmentation and workflow mapping
• Ensured final designs were responsive for all devices and browsers and dynamic content populated correctly
• QA and launched new email campaigns on varying email service providers (ESPs) - Klaviyo, MailChimp, Braze, and Hubspot
• Optimized existing campaigns with frequent multivariate A/B testing of subject lines, time of send, content, etc.

Sacramento, California

• Developed, tested, and placed new products according to company product placement strategies
• Created innovative content for social media platforms and website use
• Edited and composed lifestyle/instructional videos for new and existing products
• Certified incoming overseas product samples to ensure specifications, design, and usability criteria are met
• Developed product/packaging copy for new and existing items
• QA’d and approved product packaging and artwork

Sacramento, California Area

• Managed the creative and strategic efforts of the company’s manual and automatic email marketing campaigns using Klaviyo
• Developed and optimized automated marketing flows
• Targeted consumers based on demographic, website history, location, and time of day
• Created ads in Google Adwords and Microsoft Bing for over 100 campaigns
• Implemented remarketing and audiences in successful campaigns
• Maintained conversion tracking through appropriate tagging and conversion pixels

Deerfield, MA

• Manage email marketing campaigns and promotions with MailChimp
• Catalogue, maintain, and edit product photographs in Adobe Photoshop
• Maintain and acquire communications with current and prospective vendors

Amherst, MA

• Managed social media content that promoted company growth and image
• Attended in-person meetings with prospective collaborators/mentors
• Grew and attended to company mailing list and provided prompt responses
• Maintained and promote GlowLime image through social media and 5 college events

Amherst, MA

• Maintain accurate, detailed transcriptions
• Provide meticulous editing
• Provide feedback and analysis of transcribed interviews

Cape Cod, MA

• Conducted competitive customer acquisition and research
• Organized sales meetings via in-person and Skype with clients
• Educated and promoted product to clients/potential clients

Bachelor’S Degree, Informatics, 3.6

Concentration in programming, marketing/advertising, and digital media production and editing.

Associate’S Degree, Liberal Arts And Sciences/Liberal Studies, 3.5