Robert Cole Arvidson Email & Phone Number

Austin, Tx, Us

6800 Burleson Rd

• Establish targeted campaigns based on customer lifecycle, segmentation, predictive, and competitor data• Build full lifecycle funnels utilizing automation integrated with a sales team to achieve seamless flow and visibility from top-of-funnel to SQL to conversion• Provide marketing strategy around key business initiatives to further drive conversions and lead generation• Forecast data trends to better optimize campaigns and increase ROI• Extensive email list segmentation and workflow mapping• Implementation of custom HTML and CSS solutions• Forward-facing client management and retention• Ensure my teams complete work in a timely manner and of the highest quality• Frequent multivariate A/B testing of subject lines, time of send, content, etc.• Analyze weekly and monthly KPIs using Salesforce/Hubspot and Google Analytics

Culver City, California, United States

• Develop and implement effective SEO/SEM, PPC, and Email Marketing campaigns for clients, customized to their business objectives and budget• Communicate clear, consistent campaign status updates via scheduled calls and email reports• Create and update actionable tasks for the production team, driving client campaigns forward• Own and develop the email marketing service line including but not limited to; cost of service, deliverables, platform recommendations, and team training on best practices• Strategize, develop, and implement life-cycle campaigns following email best practices • Focus on client and customer retention via marketing automation and relationship management• Conduct A/B tests to determine top-performing variables and increase campaign ROI

Encino, California

• Responsible for strategizing and executing email marketing initiatives, online promotional and transactional advertising/content campaigns, weekly reporting of department growth and opportunities, and high-level reports on industry and company trends • Implement and maintain email security protocols including SPF, DKIM, and DMARC • Increase email deliverability by over 50% through ISP warming and segmentation, engaged-customer segmentation, and security optimization • Reduce spam and bounce rates while increasing overall engagement through rigorous list cleaning and customer segmentation • Establish and generate customer retention and re-engagement automations to capture waning contacts and maintain engagement • Drive inventive A/B tests for copy, subject lines, and other creative elements for each campaign and automation • Successfully manage communications with the Google Ads team to reinstate multiple accounts, increasing company revenue significantly • Maintain healthy, productive relationships with contractors and 3rd party consultants

Santa Monica, Ca

• Established targeting strategies based on customer lifecycle, segmentation, predictive analysis and competitor data• Forecasted date trends to better optimize campaigns and increase ROI• Extensive email list segmentation and workflow mapping• Ensured final designs were responsive for all devices and browsers and dynamic content populated correctly• QA and launched new email campaigns on varying email service providers (ESPs) - Klaviyo, MailChimp, Braze, and Hubspot• Optimized existing campaigns with frequent multivariate A/B testing of subject lines, time of send, content, etc.• Tracked and analyzed weekly and monthly email KPIs using e-commerce platforms (Shopify), ESPs, and Google Analytics• Updated coded HTML files based on client feedback and requests• Ensured all platforms were integrated using direct integrations or custom APIs

Sacramento, California

• Developed, tested, and placed new products according to company product placement strategies• Created innovative content for social media platforms and website use• Edited and composed lifestyle/instructional videos for new and existing products• Certified incoming overseas product samples to ensure specifications, design, and usability criteria are met• Developed product/packaging copy for new and existing items• QA’d and approved product packaging and artwork• Assisted in organizing and managing company events, such as product photoshoots• Maintained and updated company website• Oversaw the transition of the company website to a mobile-friendly design

Sacramento, California Area

• Managed the creative and strategic efforts of the company’s manual and automatic email marketing campaigns using Klaviyo• Developed and optimized automated marketing flows• Targeted consumers based on demographic, website history, location, and time of day• Created ads in Google Adwords and Microsoft Bing for over 100 campaigns• Implemented remarketing and audiences in successful campaigns• Maintained conversion tracking through appropriate tagging and conversion pixels• Performed A/B tests in Adwords, Klaviyo, and landing page development• Maintained product feeds using ChannelAdvisor and Google Merchant Center• Implemented search, shopping, and display campaigns and promotions• Analyzed web traffic and campaign metrics through custom views and reports in Google Analytics• Optimized landing pages through analysis of web traffic and ad performance• Suggested and implemented creative strategies across multiple platforms to achieve aggressive sales goals established by the management team• Created custom reports in Microsoft excel to display growth, pace, and traffic metrics

Deerfield, Ma

• Manage email marketing campaigns and promotions with MailChimp• Catalogue, maintain, and edit product photographs in Adobe Photoshop• Maintain and acquire communications with current and prospective vendors

Amherst, Ma

• Managed social media content that promoted company growth and image• Attended in-person meetings with prospective collaborators/mentors• Grew and attended to company mailing list and provided prompt responses• Maintained and promote GlowLime image through social media and 5 college events

Amherst, Ma

• Maintain accurate, detailed transcriptions• Provide meticulous editing• Provide feedback and analysis of transcribed interviews

Cape Cod, Ma

• Conducted competitive customer acquisition and research• Organized sales meetings via in-person and Skype with clients• Educated and promoted product to clients/potential clients

Bachelor’S Degree, Informatics, 3.6

Concentration in programming, marketing/advertising, and digital media production and editing.

Associate’S Degree, Liberal Arts And Sciences/Liberal Studies, 3.5