Roberta Soares is a Director of Brand Marketing at SipMARGS. They is proficient in Italian.
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Director Of Brand MarketingSipmargsNew York, Ny, Us -
Brand Manager, Don Julio TequilaDiageo Feb 2024 - PresentLondon, Gb -
Associate Brand Manager, Don Julio TequilaDiageo Mar 2021 - PresentLondon, Gb -
Manager, Co-Brand Card Loyalty, Financial Partnerships, And Product ManagementMarriott International Jan 2018 - Aug 2020Bethesda, Md, Us• Created and implemented marketing strategies to drive revenue, lower attrition and increase engagement with Marriott Bonvoy Chase credit card customers• Drove strategic branding direction for Marriott Bonvoy loyalty program integration with cobranded products including all card product refreshes, card member education materials, and all physical and digital marketing efforts• Managed $2.2 MM annual event budget and secured partnership, sponsorship, and exclusive access opportunities to promote loyalty, increase spend, and garner media impressions and brand awareness• Oversaw external creative and event agency teams including yearly scope of work, retainer, budget, goals, and process improvement• Deployed quarterly product upgrade campaigns for the new credit card launch in 2018, totaling the largest product upgrades across the Chase cobrand portfolio; ~500K account upgrades to date through email, digital, direct mail, and paid media -
Marketing Coordinator, Spg Global Loyalty & Financial PartnershipsStarwood Hotels & Resorts Worldwide, Inc. Feb 2016 - Jan 2018Stamford, Ct, Us• Strategized and implemented various marketing campaigns to promote loyalty including spend reactivation and accelerator extensions across SPG Amex global cardmember base is US, Canada, UK and Japan• Launched and oversaw first Canadian SPG Amex LTO acquisition offer in 2017 ending with very strong results – 285% of goal with 6,000+ new customers• Executed and managed 7 events for US and Canadian co-brand card members in 2017 in coordination with American Express partners, creative agency, and event agencies -
Corporate Communications AssociateUsta Mar 2014 - Feb 2016Purchase, New York, Us• Managed all media credential applications for the 2014/2015 US Open Tennis Championships• Lead the front desk of the Media Office at the 2014 & 2015 US Open Tennis Championships and handled all ticket requests and media seating for press box -
Sales Service Representative - Lifetime & Lifetime Real WomenA&E Television Oct 2012 - Mar 2014New York, New York, Us• Assisted the Account Executive for Direct Response Advertising Sales for the Lifetime Channel and processed all DR Ad Sales orders, generated weekly programming grids, and managed invoice adjustments
Roberta Soares Education Details
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Quinnipiac UniversityPublic Relations -
Inter-American Consultants
Frequently Asked Questions about Roberta Soares
What company does Roberta Soares work for?
Roberta Soares works for Sipmargs
What is Roberta Soares's role at the current company?
Roberta Soares's current role is Director of Brand Marketing.
What schools did Roberta Soares attend?
Roberta Soares attended Quinnipiac University, Inter-American Consultants.
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