Responsible for meeting sales goals for multiple categories for Funko. This includes: Toys, Games, Fan Central, Licensed Apparel, Licensed Softlines, Value, and New Business. Collaborate with Product Development to design products to help both Funko and Target achieve sales plans. Coordinate with multiple departments to manage domestic and direct import shipping to minimize risk and maximize gross margin for Target.Manage sales reporting in POL and oversee item set up process.

Develop innovative and alternative marketing vehicles to promote retailer priorities and +$1B brands at UPHE including Jurassic Park, Fast and Furious, Despicable Me, Minions and more. Directly responsible for all trade marketing funds and promotional ROI’s within designated spend rates for all Customer Marketing promotions and partnerships.

Directly responsible for P&L for all UPHE titles across New Release, Catalog and TV businesses totaling $225MM+ at Target.Navigated Partners Online and negotiated placement of UPHE titles and promotions in circular, in store and online while managing trade spending parameters and year-end return goals.Routinely participated in Joint Business Planning negotiations with Target buying team and senior management.

Responsible for managing the Frozen Baked Goods, Refrigerated Baked Goods, Frozen Pizza and Frozen Breakfast businesses across the Strategic Growth Channels. This included Wal-Mart, Target, Sam’s Club and Costco.Served as an effective cross-functional leader between the field sales offices (Minneapolis, Atlanta, Phoenix), new product development, CATMAN and Brand Marketing.Responsible for all communications to field sales to align sales objectives, annual planning and new product launches.

Managed customer POS data and syndicated data to achieve the strategic planning initiatives for the Yoplait and 8th Continent sales divisions.Effectively managed the category expansion priorities for the Yoplait division resulting in #1 national market share vs Dannon for the first time in history.Supported the National Field Sales Organization in all market mover priorities at high priority regional and national accounts.Worked jointly with National Sales and Marketing to generate, package and communicate consumer research, shopping behavior studies, focus groups and sales data in user-friendly format to maximize sales and grow share.

Promoted consistently through the General Mills Sales Management program. Started as a Sales Management Associate and promoted 5 times to positions with greater responsibility. Relocated to St. Louis and then Kansas City to develop and manage a remote team of 4 retail reps across a 4 state area.Developed comprehensive annual business reviews to assist in managing the internal relationship between Sales Managers and Marketing initiatives. Directly managed SuperValu Northern increasing the 4.2 million case business by 3.5% vs. prior year while managing a $10.8MM budget.Utilized Spectra, ACNielsen, Beacon, Promomax and IRI data to develop and present category management and business reviews to senior management at various Mid-America accounts.

Began as a Customer Relations Representative and promoted to Regional Kiosk Sales Manager within 5 years. Developed and managed a new distribution channel through the Minnesota Kiosk Program for the Minnesota wireless market. This included an inventory tracking system, operations and procedures manual and a new hire training program. I hired, trained and managed a retail sales team of 33 members and routinely exceeded sales expectations. Additionally, I negotiated retail lease agreements with property management companies to secure new locations, policies, payments and legal protection for the Kiosk program.