Founder of North Carolina Press Release, specializing in regional, national, and global public relations and event marketing campaigns. Adept in strategic planning, content creation, campaign deployment, traditional media, online platforms, social media, social marketing, databases, direct-to-consumer, product placement marketing, and analytics. www.RBButler.com or NCPressRelease.org

Creator and developer of the Glaxo Satellite Network, a global platform for CME conferences. Pioneered development of numerous training programs for pharmaceutical staff and physician education utilizing a variety of emerging technology platforms. Founder of subsidiary Butler Clinical Recruitment focused on expediting drug development timelines through innovative marketing campaigns targeting physicians and patients for clinical trials. Creator and developer of Glaxo Virtual Anatomy, coordinating CSU, UC, Biographics Inc., and IEI delivering the first 3-D renderings of human anatomy from cadaver for marketing applications. Client base: most major pharmaceutical companies in the USA. Private company; 200+ employees; acquired by Quintiles (public). (Served NDNC and CA with Quintiles 1998-2005)

Provided visionary leadership for television, radio, and radio network operations based in Raleigh-Durham, N.C. Collaborated with unit managers to dramatically increase community visibility, enhance cross-company synergies, maximize audience delivery, and optimize revenue. Significantly upgraded radio and television transmission facilities. Constructed new offices and studios for television, radio, and radio networks. Launched WPTF-TV's full-service NBC local news operation in the Raleigh-Durham market. Directed a beneficial sale of the company (with DLJ) due to the acquisition of parent Durham Corporation by AEGON. Served on the National Association of Broadcasters (NAB) Board of Directors and the NAB Emerging Technologies Committee, Washington, D.C. Public subsidiary; 180+ employees.

Significantly raised market visibility for WPTF-TV through counter-programming, community involvement, and news. Upgraded sales operations and maximized revenue for audience delivery. Achieved and exceeded revenue objectives. Promoted to Executive Vice President/Chief Operating Officer of the broadcasting company.

Directed local, regional and national sales efforts for NBC and CBS television affiliates. Consistently exceeded sales objectives through good hiring choices, sales training, inventory control/pricing, and creation of "value add" strategies. Hired by the owners of WSEE-TV (WSM TV and Vail Resorts) to dramatically increase sales to expedite the sale of this station. Mission accomplished in less than two years. Promoted to Vice President and General Manager of NBC affiliate WPTF-TV.

Provided exclusive sales representation for 54 television stations across the United States to major advertising agencies in Chicago. Client television stations included major, medium and small television markets. Consistently exceeded sales objectives.