• Conceptualized, implemented, and managed marquee station marketing initiatives – including Pop-Up Concerts, Private Artist Showcases and Rockin’ River Cruises – ensuring that expectations of clients and attendees were exceeded.• Ensured station’s presence was maximized during large scale Annapolis events – including Military Bowl, Nitro Circus, St Patrick’s Day, and 4th of July• Managed marketing calendar and staff of promotional employees • Created engaging content for station website and social media platforms (Facebook, Twitter, YouTube & Instagram)• Tracked inventory and distribution of marketing items and client premiums (give aways)• Developed and maintained relationships with barter and in-kind clients • Managed commercial inventory, writing spot and PSA copy, inputted client traffic instructions, and produced the daily log schedules for broadcast• Finalized and processed billing receivables on a weekly basis • Maintained and analyzed accounts receivable reports to ensure payments were received in a timely manner• Supported sales staff with campaign reports and research to develop revenue generating packages for sponsors • Interviewed, hired and provided projects and feedback for station internship program

Conceptualized, implemented and managed digital ad campaigns for 10+ Integrated Marketing Specialists and their clients, including Jones Kia, Express Care, Giant Food, and Metro PCSWrote copy, produced content, and provided creative direction for display and rich media ad unitsCreated engaging branded social media content for Facebook, Twitter, Instagram, and SnapchatMonitored campaign performance to ensure optimization and fulfillment while maximizing client ROICreated and monitored ad campaigns using third party vendors including geographic and behavior based targeting, retargeting, email targeting, and agency servicesAnalyzed monthly web and social metrics and reported trends and opportunities to sales and management teamsMonitored online inventory for 5 station web sites and mobile appsCollaborated with programming and promotions department heads to identify and create new and innovative sales and promotional opportunitiesDeveloped ad operation procedures for new company wide platformsHeld on site and online training sessions on existing and new protocols for new hires and existing members of the sales and support staffOversaw Philadelphia digital sales operations while market was in-between managersRegarded as a reliable company wide resource for technical and operational issuesContinued all responsibilities associated with Assistant National Sales Manager

Managed ad campaigns for over 100 national advertisers on 5 radio stations generating over $7 million dollars in annual revenueCreated, implemented, and recapped marketing and promotional campaigns for clients using on air, on line, and on site capabilities for clients such as Comcast, Cricket, and Burger KingOversaw logistics for large scale festivals, including the Stone Soul Picnic (Druid Hill Park 2006-2010), Unity in the Community (Druid Hill Park 2015) and the City of Baltimore's African American Festival (M&T Bank Stadium 2011-2016) that attracted over 50,000 attendees - including but not limited to communication with all constituencies and stakeholders, arranging contracts and needs with vendors and sponsors, and preparation of the site layout and staffing schedules to ensure the event's successMaintained national accounts receivables at less than 5%Developed and maintained relationships with media buyers, national reps, and clientsPrepared weekly, quarterly, and annual revenue and budget presentations for local and corporate managementRecruited, hired and coordinated 10+ interns for various departments in the market three times per year

Handled day to day responsibilities for national sales for WPGC FM. Duties included order entry, promotional conception and activation, collecting copy, managing accounts receivable

Manager of the Baltimore market and launched the Washington DC market for the Marlboro Bar Program. Primary responsibilities: overall market performance, conduct sales calls, negotiate program sell-in, auditing, and training full-time and part-time staff; weekly client status reporting, tracking assets and inventory valued over $200,000