MAT Holdings is a $2B privately held globally diversified manufacturing, marketing, and distribution company providing products to the consumer and automotive markets. Director, Corporate Marketing Shared Services is responsible for leadership in four areas: Corporate Brand Management• Manages the MAT Holdings’ corporate brand including division brand architecture, brand identity and value proposition• Owns MAT Holdings’ division and product brand standards and ensures all external and internal marketing and communications efforts are in compliance • Works with division marketing to implement updated corporate-level campaigns, ensuring that divisional strategies remain connected with corporate messaging and brand strategyCommunications• Sets internal and external communication strategy to help drive business performance and ensure an engaged, and aligned workforce• Creates/curates content for communications on behalf of the company (i.e. Senior Management communications, company/employee stories, video content, etc.) for distribution in newsletters, the intranet, email, web, social media, and print• Leads a small content communications teamMarketing Shared Services Leadership• Leads a team including Creative Director, web developer, content marketer, videographer and graphic designers.• Manages department KPIs and reviews for continuous improvement• Ensures that the department receives training, aligned with division customer requirements, to provide creative and innovative solutions• Maintains and improves workflow processes and technologies to increase efficiency and reduce costsDivision Marketing Consultative Services• Provides strategic council to division leadership to help fuel growth through new product launch and commercialization strategy, marketing strategies, market research, branding, digital strategy, content marketing, merchandising, competitive positioning, and marketing campaigns

$75MM privately held manufacturer of electric fans and space heaters sold through consumer (mass, home center, hardware, drug, club, and deep discount channels) and commercial channels.

Leading manufacturer of garage door openers and accessories sold through retail (home center, hardware, club), commercial dealer and distributor channels.

Manufacturer of microwave cable assemblies and accessories sold to defense, telecom, and test equipment markets.