Robert Drucker Email & Phone Number

New York, Ny, Us

Philadelphia, Pa, Us

New York City, Ny, Us

New York City, Ny, Us

Oversee team of three that is responsible for communicating all marketplace trends relevant to the programmatic business at NBCUBuilt and distribute weekly pacing report which outlines pacing against OTT endpoints, as well as DSP and SSP partnershipsManage SSP relationships and coordinate with them to ensure yield expectations are met, operational issues are addressed, and product enhancements are accounted forPartner with strategy and business development groups to ensure alignment and find areas of opportunity for business-wide partnerships between tech and distribution partnershipsLead evaluation process for potential indirect partners, communicating likely impact and potential upside to necessary stakeholders

New York City, Ny, Us

Act as programmatic expert in all areas of execution, including programmatic guaranteed, PMPs, open exchange, and indirect channelsManage end to end process of onboarding new SSP partners. Externally this includes negotiation of deal terms, and internally working to ensure data and privacy needs are met, communicating roadmap and goals, and working with product to ensure successful tech implementationBuilt and distribute pacing reports communicating programmatic revenue trends in conjunction with direct inventory teams, to ensure programmatic yield goals are met and direct campaign pacing is monitoredProduce deliverables to C-Suite executives to illustrate findings with yield experimentation

New York City, Ny, Us

Oversee entire operation and execution of analytic needs, allowing me to provide sales support and optimization guidance to entire digital programmatic organizationOversee ongoing efforts to standardize and automate reporting through BI tool in order to drive and automate insights in order to increase revenueGrew revenue 50% in open exchange in second full year.Act as industry expert in ad tech space, keeping abreast of trends and communicating these developments to necessary internal actorsLiaise between multiple departments within organization, including all sales verticals, site teams, and strategy leads, to boost cross-departmental communicationManage all relevant reporting for entire programmatic department, and distribute updates on weekly and monthly basis to various members of organization

Act as open market yield manager for ad network, monitoring daily inventory and revenue delivery, and adjusting waterfall to ensure optimal yield and sell-thru.Maintain relationships with third-party partners informing them of revenue and inventory performance goals, and discuss strategies and buyers that may help increase yield.Field requests from new, potential third-party partners, discussing delivery goals, contract terms, and potential trafficking issues before onboarding.Alert ad operations and publisher development teams of any traffic violations, such as illegal traffic, creative problems, or broken ad calls, and work to fix such problems. Manage all stages of the onboarding/alignment process, including: creating defaults, implementing passbacks, creating new orders, creating new line items, and adjusting targeting and frequency caps when applicable.

New York City, Ny, Us

Maintain and prepare weekly and daily inventory reports including pacing and sell-thru reports, and ad hoc, event-based reports when requested.Provide inventory intelligence to account managers in response to RFP requests.Monitor campaign performance in conjunction with account managers in order to ensure delivery and optimize campaigns when necessary.Forecast impressions based on historical data, demographic segmentation, and geographic targeting.Prepare and distribute weekly risk report, highlighting active campaigns, areas that need to be optimized, and potentially lost revenue.Initiated the process of documenting daily, historical delivery across all areas of the business in order to be able to better diagnose seasonality and inventory trends.

Bethpage, New York, Us

Maintain and monitor inventory across over 70 networks and 32 local zones.Keep track of Account Executive’s forecast, monitoring it in conjunction with inventory reports to ensure inventory will be available to clear plans.Prepare daily sales reports that include data related to average unit rate, sellout percentage, and weekly clearance levels.Work with account executives and pricing and planning team to strategically plan buys around available inventory and price plans accordingly.Approve all new orders before sending to traffic, monitoring them to ensure inventory clearance as well as delivery.Re-express spots that fall out of the logs in order to maximize billable revenue.Optimize inventory by shifting weight and providing under-delivery weight in order to achieve maximum revenue and clearance.

Bethpage, New York, Us

Assistant to Advertising Account Executive.Coordinate with agencies and traffic department to ensure orders are input and run correctly.Aide in preparing avails sent out to clients.Prepare post analysis.Resolve billing discrepancies through interaction with traffic department and researching make-goods.Miscellaneous office duties including: filing expense reports, handling phones, organization of folders with client and order information.

New Brunswick, Nj, Us

Employee at the Center for Communication and Health Issues. A part of the School of Communication and Information at Rutgers University whose aim was to educate students about safe habits at University, especially as it pertains to alcohol consumption by undergraduates.As program assistant, I led coordination of on-campus events with undergraduate, independent study students. I also worked as editor and proof-reader of our department's documents, including grant applications and other academic work.

New Brunswick, Nj, Us

Led overall direction of station by implementing policy, acting as liaison between students and university administrators, and planning and executing large-scale projects. Also head position of Program Director and held music department positions during my tenure.

Master'S, Communication And Information Studies

Bachelor'S, Communication, Sociology