Rob Henry Email & Phone Number

St Petersburg, Florida, United States

St. Petersburg

- Managed digital campaigns targeted to segmented audiences to build engagement- Worked closely with sales to identify and route engaged leads for follow-up- Built reporting and dashboards to display engagement and insights to business partners- Created operational efficiency to maximize resources- Documented processes for streamlined onboarding and knowledge transfer

Tampa, Fl

-Work in conjunction with other marketing groups within the business unit on the planning, execution and measurement of all external campaigns including: awareness, demand generation activities, sales tools and training - Manage a campaign budget- Manage large projects with multiple phases- Align and communicate project and organization capabilities with the needs of the sales organization and market requirements- Take initiative in executing to meet campaign objectives, communicating these objectives globally and aligning with overall business goals- Recognize project risks and potential problems and identify and implement alternative solutions- Evaluate Return on Investment of marketing spend- Track and reports status and other metrics against goals on an ongoing basis

Tampa/St. Petersburg, Florida Area

- Ensure the timely delivery of all electronic marketing content for use on the web and in support of comprehensive marketing initiatives, product launches and programs - Cultivate & manage translation vendor relationships, accountability and tracking in support of multiple language requirements- Traffic, organize and catalogue all electronic marketing materials and content across multiple departments- Responsible for brand management throughout online collateral and ensure brand compliance with multiple trademarks- Play an active role as a project team member in the implementation of a web-based content management system

• Coordinated, implemented & maintained corporate digital signage program requiring collaboration with internal & external vendors• Developed & managed corporate intranet and all senior management communications using content management systems• Initiated & updated new processes for strategic communication plans and channels to streamline efficiencies• Utilized Google Analytics for Corporate Communications marketing efforts to evaluate performance & improve communications • Cultivated relationships with internal & external departments as a Corporate Communications Project Manager

• For e-communications, streamlined processes to increase mailings from less than 10 to over 20 per month and increased average open rates from 11% to 19 % over 12 month period• Grew Auto Club South’s motorsports program through track displays and promotions, averaging over 120 membership sales per event and realizing $6,000 in revenue per event• Contributed to evaluation of current branch channel and proposed cost-effective solutions to reduce collateral by 50% and save over $200,000 per year

Mba, International Business, Marketing, Finance

Activities and Societies: Graduated Suma Cum Laude

B.S In Marketing, Marketing, Business, Economics

Activities and Societies: Sigma Phi Beta, Dean's List, Honor Roll