Robert Biederman Email & Phone Number

New York, Ny, Us

As the Senior Director of Design, I strategically constructed and led a dynamic design team, handpicking talented individuals and fostering an environment that encouraged innovation and collaboration. Overseeing the entire brand development process, I played a pivotal role in crafting the company's visual identity, meticulously blending market trends with the brand's essence to create a compelling and cohesive design narrative across all touch points. Steering the helm of the launch campaign, I orchestrated a multifaceted approach that seamlessly integrated design elements and deliverables, forging a memorable and impactful debut that resonated with our audience, resulting in heightened engagement and a robust foundation for brand loyalty.

Detroit, Michigan, Us

In my role as Director of Design, I adeptly helmed a diverse and sizable design team comprising of designers, art directors, illustrators, and photographers, fostering a collaborative team that fueled creativity and excellence. Notably, I orchestrated the creative direction for the brand's comprehensive refresh, overseeing every facet of the process to ensure alignment with our vision while maintaining a consistent and compelling brand narrative. Steering teams through pivotal moments like Black Friday campaigns, I orchestrated strategic initiatives, leveraging design expertise to craft memorable campaigns that resonated with our audience, resulting in robust sales, and marking milestones in our brand's journey.

Allen Park, Mi, Us

As Creative Director, I assembled and led a top-tier design team from inception to becoming a recognized powerhouse within the NFL. Playing a pivotal role in the design process, I spearheaded the creation of iconic team uniforms and orchestrated the team's rebrand, seamlessly blending tradition with modern aesthetics to invigorate the Lions' visual identity. Moreover, I crafted and executed annual design campaigns that captivated fans and stakeholders alike, leveraging innovative strategies and creative vision to drive engagement and deepen the Lions' connection with their audience year after year.

Allen Park, Mi, Us

New York, New York, Us

During my tenure, I played an instrumental role in shaping the league's visual identity, contributing impactful designs for major events such as the Stanley Cup Finals and Winter Classic. My responsibilities spanned from crafting compelling branding elements to curating captivating stadium decor and developing essential marketing collateral. With an eye for innovation and a deep understanding of the league's ethos, I consistently delivered designs that not only elevated the fan experience but also resonated with diverse audiences.

Burbank, California, Us

As a Graphic Designer, I designed immersive visual experiences within the realm of graphic novels and action figure packaging. Seamlessly blending artistic innovation and print techniques with an understanding of storytelling, I translated narratives into compelling visual representations, infusing each graphic novel with a unique aesthetic that resonated with fans and brought characters to life.

Burbank, California, Us