Robert (Bob) Biles Email & Phone Number

Oxnard, Ca, Us

Helping startups and established brands reach their full potential through digital commerce best practices, program development and connecting partnerships and resources. Specializing in Traffic, Sales and Profit Optimization, with a focus on Product Development, Merchandising, Marketing and Operations.

Spearheaded B2C growth initiatives for our portfolio of brands while also overseeing B2B Sales, Marketing and eCom efforts. Results included the consolidation of 11 websites from 4 platforms onto a single state of the art UX and tech stack, doubling YOY website traffic and drastic improvement in online sales for core brands.

Irvine, Ca, Us

Washington, Dc, Us

Medina, Minnesota, Us

Drove digital transformation and acceleration for Polaris's 4 Wheel Parts brand, with several consecutive quarters of revenue and profit growth, doubled advertising efficiency, lower overhead and >50% increase in website conversion. Responsibilities included P&L, Product Management, Performance Marketing, Customer Experience, Customer Service, SEO, Digital Analytics, Marketplaces, Web Development, Operations and management of 70+ person team.

Delivered digital sales, marketing and merchandising strategies to Have It, a digital startup connecting consumers to product assortments curated by their favorite artists and celebrities. Worked with team to develop plan for primary profit stream (affiliate revenue) and brought in talent to implement.

New Brunswick, New Jersey, Us

Advising on curriculum and structure for Rutgers University's new West Coast-based Customer Experience (CX) program, as part of Rutgers's Center for Innovation Education.

Westlake Village, Ca, Us

Executed successful 2017-2018 turnaround of Guitar Center's $240M Musician's Friend Division after the business had struggled with 5 years of consecutive negative comps, delivering 16 months of consecutive revenue and profit improvement. Drove optimized P&L, innovative promotions, merchandising and marketing, with responsibility for sales across Web, Mobile, Phone, Marketplace and Print sales channels.

Richfield, Minnesota, Us

Serving a critical function in Best Buy’s turnaround effort, I oversaw online and omnichannel B2C sales strategy for all at-risk and non-new inventory across Best Buy, consistently delivering more cost-effective, larger businesses with healthier P&Ls. Purview included a portfolio of web businesses and a large team including Marketing, Product Management, Merchandising, Analytics, and Customer Service, with dotted lines to IT and Finance. Served as enterprise’s expert on “dealshopper” customers and liaison for Irvine office to headquarters in Minnesota. Spearheaded international cross border trade initiative. Pivoted CowBoom.com into an incubator for cutting edge new concepts.

Richfield, Minnesota, Us

Established and managed Merchandising department to optimize consumer sales, pricing, promotions and UX across CowBoom.com, Private Store & Auction, eBay US/Canada and other Marketplaces. Restructured department and systems/tools to boost Merchandising efficiency by over 500%. Launched two new sales channels and created a world-class Deal of the Day/Flash Sale program.

Us

Directed Home Video user experience and launch strategy for new B2C eCommerce initiative WBshop.com, including promotions, SEO, ratings/reviews, analytics, engine recommendations, digital content and integration other properties. Drove incremental sales in key areas for Marketing and Growth strategy for WB's B2B site, WHVDirect.com.

Philadelphia, Pa, Us

Developed and managed valuable products and web features, most notably Fandango’s Mobile business. Partnered with Business Development to leverage Fandango Mobile as an advertising publisher, expand presence across most mobile carriers and syndicate movie ticketing technology, unlocking significant new profits. Created and optimized new multimillion dollar profit stream and Google AdWords/AdSense’s largest Entertainment publisher network.

Philadelphia, Pa, Us

Created and oversaw the implementation of functional and business requirements for new Product and Advertising initiatives. Liaison between IT and Business, including governance over prioritization for IT-related initiatives. Managed creation of new profit and traffic drivers including SEO, retargeting, multi-variant testing and video capabilities, yielding millions in incremental Product and Ad profit dollars.

Built and managed Merchandising department for lifestyle retailer specializing in luxury accessories, high fashion, premium sporting goods and consumer electronics. Responsible for all catalog/phone/online sales, profits, web development, purchasing, vendor relations/integrations, demand planning, competitive analysis, catalog selection and QA. Efforts yielded unprecedented sales, greater profitability and over 50% drop in returns.

Successfully managed Buy.com’s Consumer Electronics, Cellular, Clearance/Deal of the Day and B2B businesses with significant sales/profit growth. Responsible for P&L, merchandising team, manufacturer relationships and integration of new partners. Grew Clearance/Deal of the Day Program from loss leader to extremely profitable venture, and established Buy.com as an early industry leader in the Flash Sale space.