Robert (Bob) Biles Email and Phone Number
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Award-winning eCommerce executive and digital innovator with 20+ year track record of building and optimizing multi-channel businesses for Fortune 500 companies and major web properties, including critical turnaround work for Polaris's 4 Wheel Parts, Guitar Center's Musician's Friend and Best Buy. Strong advocate for common sense solutions and great customer experiences. Advisor and coach for evolving businesses and individuals. Key Competencies:• Coaching teams to win• Digital transformation and acceleration• Consensus building• P&L optimization • Translating analytics into actions• Communicating across all levels and functions• Partner acquisition and negotiation• Start-ups and Turn-arounds• Cost reduction and growth maximization• Organizational structuring and restructuring• Website launch and redesign• Advanced digital marketing• Intuitive product development • Data driven merchandising • Flash sales, Deal shoppers and Tech-forward consumers
Haas Automation, Inc.
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Head Of EcommerceHaas Automation, Inc. Apr 2024 - PresentOxnard, Ca, Us
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ConsultantDigital Strategy And Operations Consulting Apr 2016 - PresentHelping startups and established brands reach their full potential through digital commerce best practices, program development and connecting partnerships and resources. Specializing in Traffic, Sales and Profit Optimization, with a focus on Product Development, Merchandising, Marketing and Operations.
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Executive Board MemberThe Growing Place Preschool Dec 2020 - Aug 2024 -
Svp Of Sales, Marketing & EcommerceTopdown Inc. Oct 2022 - Dec 2023Spearheaded B2C growth initiatives for our portfolio of brands while also overseeing B2B Sales, Marketing and eCom efforts. Results included the consolidation of 11 websites from 4 platforms onto a single state of the art UX and tech stack, doubling YOY website traffic and drastic improvement in online sales for core brands. -
Board Of Advisors Customer Experience ProgramUc Irvine Nov 2019 - Dec 2023Irvine, Ca, Us -
Nrf Digital Council MemberNational Retail Federation Feb 2020 - Jan 2023Washington, Dc, Us -
Director, Head Of Ecommerce, Transamerican Auto Parts (4 Wheel Parts)Polaris Industries Mar 2019 - Oct 2022Medina, Minnesota, UsDrove digital transformation and acceleration for Polaris's 4 Wheel Parts brand, with several consecutive quarters of revenue and profit growth, doubled advertising efficiency, lower overhead and >50% increase in website conversion. Responsibilities included P&L, Product Management, Performance Marketing, Customer Experience, Customer Service, SEO, Digital Analytics, Marketplaces, Web Development, Operations and management of 70+ person team. -
Board Of AdvisorsHaveit Aug 2016 - Mar 2020Delivered digital sales, marketing and merchandising strategies to Have It, a digital startup connecting consumers to product assortments curated by their favorite artists and celebrities. Worked with team to develop plan for primary profit stream (affiliate revenue) and brought in talent to implement.
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Board Of Advisors, Center For Innovation Education Customer Experience (Cx) ProgramRutgers University–New Brunswick Oct 2018 - Nov 2019New Brunswick, New Jersey, UsAdvising on curriculum and structure for Rutgers University's new West Coast-based Customer Experience (CX) program, as part of Rutgers's Center for Innovation Education. -
Director, Musician'S Friend DivisionGuitar Center May 2017 - Feb 2019Westlake Village, Ca, UsExecuted successful 2017-2018 turnaround of Guitar Center's $240M Musician's Friend Division after the business had struggled with 5 years of consecutive negative comps, delivering 16 months of consecutive revenue and profit improvement. Drove optimized P&L, innovative promotions, merchandising and marketing, with responsibility for sales across Web, Mobile, Phone, Marketplace and Print sales channels. -
Gm / Director - Online Consumer Sales, Secondary MarketsBest Buy Apr 2013 - Apr 2016Richfield, Minnesota, UsServing a critical function in Best Buy’s turnaround effort, I oversaw online and omnichannel B2C sales strategy for all at-risk and non-new inventory across Best Buy, consistently delivering more cost-effective, larger businesses with healthier P&Ls. Purview included a portfolio of web businesses and a large team including Marketing, Product Management, Merchandising, Analytics, and Customer Service, with dotted lines to IT and Finance. Served as enterprise’s expert on “dealshopper” customers and liaison for Irvine office to headquarters in Minnesota. Spearheaded international cross border trade initiative. Pivoted CowBoom.com into an incubator for cutting edge new concepts. -
Ecommerce Merchandising Manager - Online Consumer Sales, Secondary MarketsBest Buy Apr 2010 - Apr 2013Richfield, Minnesota, UsEstablished and managed Merchandising department to optimize consumer sales, pricing, promotions and UX across CowBoom.com, Private Store & Auction, eBay US/Canada and other Marketplaces. Restructured department and systems/tools to boost Merchandising efficiency by over 500%. Launched two new sales channels and created a world-class Deal of the Day/Flash Sale program.
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Ecommerce ManagerWarner Home Video May 2008 - Apr 2010UsDirected Home Video user experience and launch strategy for new B2C eCommerce initiative WBshop.com, including promotions, SEO, ratings/reviews, analytics, engine recommendations, digital content and integration other properties. Drove incremental sales in key areas for Marketing and Growth strategy for WB's B2B site, WHVDirect.com. -
Product Manager: Fandango Mobile, Video And Ad TechComcast Interactive Media Oct 2007 - May 2008Philadelphia, Pa, UsDeveloped and managed valuable products and web features, most notably Fandango’s Mobile business. Partnered with Business Development to leverage Fandango Mobile as an advertising publisher, expand presence across most mobile carriers and syndicate movie ticketing technology, unlocking significant new profits. Created and optimized new multimillion dollar profit stream and Google AdWords/AdSense’s largest Entertainment publisher network. -
Business Analyst: FandangoComcast Interactive Media Mar 2006 - Oct 2007Philadelphia, Pa, UsCreated and oversaw the implementation of functional and business requirements for new Product and Advertising initiatives. Liaison between IT and Business, including governance over prioritization for IT-related initiatives. Managed creation of new profit and traffic drivers including SEO, retargeting, multi-variant testing and video capabilities, yielding millions in incremental Product and Ad profit dollars.
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Director Of MerchandisingEcapital Financial Corp. Feb 2005 - Nov 2005Built and managed Merchandising department for lifestyle retailer specializing in luxury accessories, high fashion, premium sporting goods and consumer electronics. Responsible for all catalog/phone/online sales, profits, web development, purchasing, vendor relations/integrations, demand planning, competitive analysis, catalog selection and QA. Efforts yielded unprecedented sales, greater profitability and over 50% drop in returns. -
Category Manager: Consumer Electronics, Clearance, WirelessBuy.Com Oct 1999 - Feb 2005Successfully managed Buy.com’s Consumer Electronics, Cellular, Clearance/Deal of the Day and B2B businesses with significant sales/profit growth. Responsible for P&L, merchandising team, manufacturer relationships and integration of new partners. Grew Clearance/Deal of the Day Program from loss leader to extremely profitable venture, and established Buy.com as an early industry leader in the Flash Sale space.
Robert (Bob) Biles Skills
Robert (Bob) Biles Education Details
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Southern Methodist UniversityEthics)
Frequently Asked Questions about Robert (Bob) Biles
What company does Robert (Bob) Biles work for?
Robert (Bob) Biles works for Haas Automation, Inc.
What is Robert (Bob) Biles's role at the current company?
Robert (Bob) Biles's current role is eCommerce Leader | Digital Transformation & Turnaround Driver | Coach & Adviser.
What is Robert (Bob) Biles's email address?
Robert (Bob) Biles's email address is ro****@****ris.com
What is Robert (Bob) Biles's direct phone number?
Robert (Bob) Biles's direct phone number is +162620*****
What schools did Robert (Bob) Biles attend?
Robert (Bob) Biles attended Southern Methodist University.
What skills is Robert (Bob) Biles known for?
Robert (Bob) Biles has skills like E Commerce, Strategic Partnerships, Multi Channel Marketing, B2b, Analytics, Business Strategy, Digital Strategy, Product Marketing, Strategy, Competitive Analysis, Digital Marketing, Web Analytics.
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