Responsible for Brand Management, Product Development, and Sales for Natural Beauty startup.Implemented comprehensive sales plans and promotional trade spend budgets, in order to buildsuccessful sales-driving account strategies that increase long-term brand profitability and marketpenetration.Performed detailed analysis of industry data and market trends, to identify opportunities and setdirection for customer-centric creative and marketing campaigns.Partnered with Founder and CEO to successfully formulate and develop new product introductions.

Functioned as business leader in charge of handling the Natural Beauty business segment.Ensured profitable introduction of new programs, products, and brands through negotiation ofcompetitive costs, terms, and item exit strategies.Established cross-functional relationships across vendor-base along with the internal Finance,Inventory, Space Planning, and Operations teams.Formulated budget and sales forecasts across department and sub-department by week throughpartnership with Finance, and senior leadership.Identified trends, innovation, and key-items of both new and existing brands through active participation in consumer and industry trade shows.Developed successful merchandising strategies that drove significant sales growth.Provided effective supervision and leadership to merchandising assistant.

Developed product assortment, of seasonal blown-glass ornament programs, in-line with Buyer specifications and requested assortment needs.Fulfilled wide-ranging tasks such as showroom merchandising and presentation of appropriate planogram programs to key US retailers, including; Sam’s Club, Walmart, Target, Kohl’s, Pier-1, Pottery Barn, Bloomingdales, Dillard’s, and Macy’s, and managed and developed the Shenzhen factory Sample and Design teams.Identified trends and innovation in design, color, branding, product development, and merchandising, by attending trade shows throughout Asia, Europe, and United States.Designed trend-boards, style-guides, and relevant color-palettes to be evaluated by key-accounts, factories, and for use during the manufacturing and development process.

Fulfilled various tasks including global brand management, licensing, product development, and P&L for the division.Served as brand leader for the Lenox branded jewelry, giftware, tabletop, and collectible business for worldwide distribution.Demonstrated expertise in new product introduction, promotions, market penetration, competitiveanalysis, and brand management.Established positive relationships with artists, agents, and licensors for company while managing a team of eight individuals

Held responsibility for the home decor and seasonal merchandise categories through strategic planning, assortment planning, sales analysis, product development, buying, overseas sourcing, and merchandising.Directed, planned, and supervised, buying trips within the US, Europe and Asia to identify market trends and key items, review business and negotiate pricing, as well as initiate product development and approve final samples.Mentored a team composed of three members.

Managed the Disney branded fine art and wall décor business including assortment plans,production budgets, development schedules, and artist/agent contracts.Developed, launched, and managed a diverse product portfolio including limited-edition prints, posters, home-décor, giftware, and seasonal products through retail, direct, and internet channels of distribution.Attained competitive gross margin targets and on-time delivery of products through careful selection of artists, designers, vendors, and manufacturers.