Director Of Email Marketing & Crm
CurrentI work with multiple B2B and B2C brands to build out email marketing systems, set up automated touchpoints, and refine messaging & brand positioning to drive conversions & ROI:• Created and optimized the 8 essential automated email & SMS flows, attributing 23% of total revenue within 90 days of going live.• Increased conversion rates by 65% in automated and broadcast emails through direct response copywriting and out-of-platform visual design.• Audited and restructured list segmentation getting prospects, leads, and customers in appropriate buckets to receive relevant messaging at relevant times.• Worked across multiple departments to refine the sending cadence of launches and sales, growing annual revenue to $14.2M and contributing to a spot on the 2024 Inc. 5000 list.