I work with multiple B2B and B2C brands to build out email marketing systems, set up automated touchpoints, and refine messaging & brand positioning to drive conversions & ROI:• Created and optimized the 8 essential automated email & SMS flows, attributing 23% of total revenue within 90 days of going live.• Increased conversion rates by 65% in automated and broadcast emails through direct response copywriting and out-of-platform visual design.• Audited and restructured list segmentation getting prospects, leads, and customers in appropriate buckets to receive relevant messaging at relevant times.• Worked across multiple departments to refine the sending cadence of launches and sales, growing annual revenue to $14.2M and contributing to a spot on the 2024 Inc. 5000 list.

Devised and led strategies to deliver reporting, nurture through email marketing, and optimize the entire marketing tech stack.• Grew recurring revenue 27% in 2022 and secured $1.6M in monthly contracted services.• Built an inbound marketing funnel, generating 4K+ leads and 600+ warm sales calls every month.• Spearheaded advanced marketing automation and account personalization by leading multiple large-scale software implementations, including Pardot, Salesforce, Calendly, and Chili Piper.• Increased lead conversion 14% and improved customer retention 9% by pioneering the segmentation of prospects and data inside Pardot.

Established and cultivated relationships with golf courses and corporations across Florida to secure filming rights, sponsorship opportunities, and partnership avenues.• Drove over $300K in sponsorship sales by leading a strategy to generate additional revenue streams.Grew closed won opportunities 35% by developing a reporting infrastructure to establish sales KPIs and facilitate transparency.• Developed a targeted email marketing strategy leveraging Marketo's capabilities, resulting in a 22% increase in open rates and a 12% increase in click-through rates. • Built relationships with key decision-makers at golf courses and corporations, leading to an 8% increase in referral business and repeat partnerships.

Interviewed, filmed, and produced client feature stories in written and video form.• Increased website traffic 40% within 8 months through strategic content creation, link building, and other search engine optimization efforts.• Boosted social media followers 28% by executing innovative social media campaigns across multiple platforms.• Improved brand consistency by designing visually appealing and on-brand emails through MailChimp & Constant Contact.

•Photographed events with appropriate vision, creating meaning and concept behind each image. •Grew as a writer learning to quickly complete quality work, earning me a published article in the following winter issue.•Introduced to the layout and design side of publications, learning and completing various In-Design tasks.

•Reviewed work from 7 different photographers, providing critiques to improve upon individual skills and the overall department.•Shot and created video stories in Final Cut Pro for our multimedia outlet.•Provided The Oracle with quality photographs, helping land them in the top 3 collegiate newspapers in the Southeast US for the 5th year in a row.