Robert Black Email and Phone Number
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I have scaled hundreds of local businesses by effectively implementing world class marketing strategies. A first class, full service, digital marketing department is no longer out of reach for the local businessman.Some of my professional highlights include, but are not limited to:• Scaling an eCommerce business from a few hundred thousand annually to over $1,000,000• Taking a local dance studio to a $30 ROAS (Return On Ad Spend)• Injecting an incremental $80,000 into a local children's soccer camp• Saving a $1.5 Million/year business when it was dismantled due to legal changesSpecialties: Digital Advertising, Digital Strategy, Marketing and Promotions. Business Intelligence. Leadership, PPC, Google Ads, Facebook Ads, Email Marketing. Creating schedules and budgets and then ensuring delivery of assets on time and within budget
Scale Owl Digital Marketing
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Chief Marketing OfficerScale Owl Digital Marketing Feb 2017 - PresentMississauga, CaScale Owl Digital Marketing is a boutique digital marketing agency that specializes in providing digital marketing solutions for local businesses and white labeling for agencies. Offering services in PPC, SEM, SMM, SEO, Email Marketing, Landing Pages, Remarketing and Reporting/Analytics. • Grow, Hire & Manage the Team• Responsible for Growth of Channels• Data-driven Decision Making• Lead Generation• Product Marketing• Strategic Growth of Campaigns• Lead Nurturing• Customer Engagement/Retention
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Senior Director Of Ad Operations & Business IntelligenceDashbid Jul 2015 - Feb 2017• Serve as the product owner for our business intelligence suite of tools• Develop and execute strategies around data tables, data usage and data presentation• Supply leadership, guidance and BI to the ad operations team of 5• Responsible for pulling and analyzing data and presenting the different departments• Responsible for training the team in the suite of digital tools• Support the implementation of our Display Ads business• Establish and maintain relationships with our network partners• Analyze and optimize the network partners’ performance and revenue• Identify new revenue/product opportunities and work with internal stakeholders to implement them
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Senior Digital Marketing & Revenue ManagerGanz Sep 2011 - May 2015Marietta, Georgia, Us• Responsible for the Marketing and Promotions and Planning for 3 main Ganz properties• Responsible for creating and serving the ads, pulling and analyzing the reports• Collaborate with different departments to ensure our marketing projects are executed correctly• Responsible for the hiring, training and management of my team of 6• Lead the strategy and execution of all external acquisition and sales campaigns• Implemented 3 new revenue tactics that earned an additional $500,000+• Find and manage the relationships with our external advertising partners• Broker Media deals which include buying media, selling media and exchanging media -
Team Lead - Integrated Account ManagerTranscontinental Media Apr 2009 - Aug 2011Montréal, Québec, Ca• Responsible for a team of 15 located in both Toronto and Montreal • Responsible for pulling and analyzing all post-campaign data and presenting to client• Responsible for understanding and training the team in the evolving catalogue of digital tools• Hit a less than 1% under-delivery rate. The corporate goal was 5% -
Account ManagerWunderman Oct 2006 - Mar 2009• Responsible for managing the day-to-day strategic and executional tasks• Responsible for Campaign Post Analyses and ensuring implementation in future campaigns• Responsible for creating schedules and budgets and then ensuring delivery on time and budget
Robert Black Skills
Robert Black Education Details
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York UniversityPhilosophy -
Seneca PolytechnicAdvertising/Marketing
Frequently Asked Questions about Robert Black
What company does Robert Black work for?
Robert Black works for Scale Owl Digital Marketing
What is Robert Black's role at the current company?
Robert Black's current role is Scaling Local Dumpster Rental & Junk Removal Companies Using Pay Per Performance Marketing.
What is Robert Black's email address?
Robert Black's email address is rb****@****ail.com
What is Robert Black's direct phone number?
Robert Black's direct phone number is +141687*****
What schools did Robert Black attend?
Robert Black attended York University, Seneca Polytechnic.
What are some of Robert Black's interests?
Robert Black has interest in Children.
What skills is Robert Black known for?
Robert Black has skills like Online Advertising, Digital Marketing, Advertising, Integrated Marketing, Digital Strategy, Marketing, Strategy, Digital Media, Social Media Marketing, Web Analytics, Marketing Strategy, Team Leadership.
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