Robert Black Email & Phone Number

Mississauga, Ca

Scale Owl Digital Marketing is a boutique digital marketing agency that specializes in providing digital marketing solutions for local businesses and white labeling for agencies. Offering services in PPC, SEM, SMM, SEO, Email Marketing, Landing Pages, Remarketing and Reporting/Analytics. • Grow, Hire & Manage the Team• Responsible for Growth of Channels• Data-driven Decision Making• Lead Generation• Product Marketing• Strategic Growth of Campaigns• Lead Nurturing• Customer Engagement/Retention

• Serve as the product owner for our business intelligence suite of tools• Develop and execute strategies around data tables, data usage and data presentation• Supply leadership, guidance and BI to the ad operations team of 5• Responsible for pulling and analyzing data and presenting the different departments• Responsible for training the team in the suite of digital tools• Support the implementation of our Display Ads business• Establish and maintain relationships with our network partners• Analyze and optimize the network partners’ performance and revenue• Identify new revenue/product opportunities and work with internal stakeholders to implement them

Marietta, Georgia, Us

• Responsible for the Marketing and Promotions and Planning for 3 main Ganz properties• Responsible for creating and serving the ads, pulling and analyzing the reports• Collaborate with different departments to ensure our marketing projects are executed correctly• Responsible for the hiring, training and management of my team of 6• Lead the strategy and execution of all external acquisition and sales campaigns• Implemented 3 new revenue tactics that earned an additional $500,000+• Find and manage the relationships with our external advertising partners• Broker Media deals which include buying media, selling media and exchanging media

Montréal, Québec, Ca

• Responsible for a team of 15 located in both Toronto and Montreal • Responsible for pulling and analyzing all post-campaign data and presenting to client• Responsible for understanding and training the team in the evolving catalogue of digital tools• Hit a less than 1% under-delivery rate. The corporate goal was 5%

• Responsible for managing the day-to-day strategic and executional tasks• Responsible for Campaign Post Analyses and ensuring implementation in future campaigns• Responsible for creating schedules and budgets and then ensuring delivery on time and budget

B.A., Philosophy

Integrated Communications, Advertising/Marketing