Robert Bohn Email & Phone Number

Santa Ynez, California, Us

Provides leadership, vision and strategy for all Marketing activities, both customer-facing and back-office departments, consisting of 120 staff members: Marketing, Advertising, CRM, Direct Marketing, Data & Analytics, Loyalty Marketing, Brand, Entertainment, Promotions, Player Development, and Special Events.Managing $100M+ annual Marketing Operations budget, providing significant influence over 90% of annual Revenues.Focus all teams toward process, automation and optimization.

Develop and deliver Customer Relationship Management (CRM) strategy and plan through the CRM team, consisting of: CRM - Manage the relationship and journeys of 1.3M Card Members and drive loyalty engagement through gamification and aspirational tier benefits. Managed Customer Insights program to monitor and benchmark trends in sentiment.Direct Marketing - Deliver multi-channel customer messaging (Email, Mail, SMS, Loyalty Club, Kiosks, Call Center, etc.) containing highly segmented and variable offers, driven by proprietary algorithms developed by our team for a one-to-one reinvestment strategy. Marketing Data & Analytics – Design, build and maintain customer datasets to support business intelligence solutions, analysis, automation, revenue/yield management and customer transactional & lifecycle segmentation.

Define and automate database segmentation using RFM methodology. Establish revenue management models across all property revenue centers. Implement new email, internet, text messaging, player development and offer strategies across property. Manage execution of property, direct mail, and on-floor branding.

Las Vegas, Nv, Us

Manage Direct Marketing for multiple properties (Harrah’s, Flamingo, Imperial Palace & Bill’s Gambling Hall)Create and maintain new and on-going direct mail campaigns to include: Hotel Loyalty, Local Loyalty, New Business, Inactive, Birthday, and Cross Property campaignsCoordinate internet packages and establish business processes necessary for executionDevelop complex matrices and pro formas containing multi-tiering based on guest worth, regionality, and response test & controlsEstablish daily room rates for DM blocks and work closely with Room Revenue Management for maintenance of ratesProvide daily updates and analysis to property marketing VP's and assist with future DM strategy

Las Vegas, Nv, Us

Oversee the execution of Corporate VIP Events (Special Events, Giveaways, Tournaments, etc.)Manage direct marketing process for Corporate VIP Marketing programs – Creative, costs, printing, mailing, etc.Property Consulting and Program Execution (U.S and Canada – 34 properties)Train property Staff and department heads on execution of corporate VIP Loyalty Program (Seven Stars tier)Develop and provide recommendations to Casino Marketing management for Host program structures, incentive plans, and host coding policies and encourage standardizations across markets, divisions, and enterpriseWork closely with properties' Casino Marketing leadership to establish potential property-specific VIP benefitsManage implementation (training, execution, and collateral) of Harrah's VIP loyalty programs during conversions from property's legacy loyalty programsEstablish external partnerships to enhance the Seven Stars brand perception

Las Vegas, Nevada, Us

Manage Direct Mail/Email process, costs, and quantities – From creative to final mail dropAssist Director of Marketing with the creation and planning of marketing campaigns and themed eventsManage and coordinate the operations of Special Events for tournaments, giveaways, parties, etc.SQL querying for customer mail list data pulls (primarily based on casino theoretical spend, actual spend, and/or hotel folio spend), as well as promotional & event analysisDevelop customized MS Access database solutions for the tracking of specialized events & promotionsProvide promotion analyses (Pro Formas, Forecasting, Actuals, etc.)

Las Vegas, Nevada, Us

Perform SQL data mining across multiple systems for Corporate Loyalty Marketing special analysis projects involving cross-property for 6 world-renowned resortsData sources included: Casino & Lodging Systems: CMS (Casino Management System), PC (Players Club), CDS (Casino Data Systems), LMS (Lodging Management System), Stratus, SMS (Springer Miller Systems)Perform data quality testing against Epiphany front-end and production SQL Server data warehouseEstablish market segmentation for hotel direct mail/email seasonal promos, testing the stratification of hotel guests by Room stay, Folio spend, etc.

Process Management:Coordinate with Upper/Lower-Level Management, Sales, Ordering and Accounting to analyze/evaluate current workflow process and establish necessary changes to the database, hardware, and software in order to fulfill future process requirementsSystems Support & Management (Corporate and 3 Retail locations): Corporate Database Design/Development / Management Microsoft Access – (Fully integrated enterprise database - Accounting/Inventory/Proposal/Ordering/Scheduling)Database Architecture (RDBMS), VBA Forms/Reports, SQL querying, Multi-user securityClient/Server Support & MonitoringNovell Network AdministrationCitrix Server (External access to corporate server)Telecommunications / Internet Help Desk/PC TechnicianProvide companywide technical support (Full Windows & MS Office Professional support)Maintain/Upgrade/Troubleshoot Hardware - Desktops, Laptops, Printers, Fax Machines, Cell Phones, etc.

El Segundo, Ca, Us

New York, Ny, Us

B.A., Marketing; International Business

General, Business